B2B Marketing Tips - Create an Interactive Online Experience for Clients

Business to business communications on the web are as stale as a piece of week old toast.

As a marketing director you want to give your company the biggest bang for it's marketing buck.

Here are five tips to help you do that:

1. Offer an Electronic newsletter

Electronic newsletters are easy to implement and even easier to maintain.

Through offering an electronic newsletter you give your company the ability to:

(A) stay in contact with current and new customers.
(B) offer industry related news to partners.
(C) offer company updates to staff and partners alike.
(D) identify what your prospects are most interested in.

These are only a few of the benefits an intelligent E-newsletter campaign can reap.

2. Increase useability by getting visitors and clients involved

Installing interactive guides, links, and other resources into the site gives the visitor a sense of purpose.

In short, they will be able to find what they want, how they want, and when they want easily.

This only increases the likelyhood they will be interested in doing business with the company.

3. Add contact forms

Remember when you read a brochure for a product or service your company could be interested in and they had a phone number listed?

Those days are rapidly disappearing and they are being replaced by interactive forms on the web in which decision makers can take 5 minutes, feel out a form, and go back to their daily duties.

Instead of placing a 1-800 number or your extension on the site install a simple form for prospective clients to fill out.

Let's not forget current customers either. Take a moment and put a feedback form on the site and discover exactly what issues business clients are interested in.

4. Make the literature easier to read

Or the scanbility factor as it's commonly referred to by web professionals.

Scanibility is the ease in which a reader can get to the heart of the message without having to read every single word on the page.

Make it easier to read the company literature by breaking it up with header's, bullets, checklists, and speed up the time it takes for clients to get the information.

After all, they are as busy as you are and the last thing they need is to spend 30 minutes trying to decipher the message on the web site.

5. Online Demostrations

Now, more than ever it's easy to install interactive online demonstrations of products and services.

A screen shot of a crew installing the companies lights or videos sharing the benefits of the new computer filing system are becoming quite easy and affordable to make available for visitors to the company website.

In summary

Savvy marketing directors are learning the benefits of turning the stale static website into a living, breathing, force for their companies.

These five tips will help the company become more effecient in the art of web-based marketing communications and increase potential and current clients interest in doing business with them.

Jason Mann is a business owner and freelance writer who specializes in writing web-based communications for companies around the world. If you would like to contact Mr. Mann you can do so by visiting: http://www.majorprofitmargins.info

In The News:

pen paper and inkwell


cat break through


Motivate Your Market Force

IntroWant me to tell you something on how you can... Read More

5 High-Impact Marketing Tips

Here are 5 high-impact marketing tips you can use to... Read More

So What Do You Do?

Once you have the attention of a business prospect, at... Read More

Want To Be A Stronger Marketer? Work Your Marketing Muscles!

You want to be more flexible? You have to stretch... Read More

Polishing Your Translation Style - Marketing Your Services

You have read part 1 & 2 of this article... Read More

Produce More Sales from your Email Promotions - Part 2

Do sales come from your ezine regularly? How many well-written... Read More

Business Cards and Business Etiquette

One of the very basic conditions of being a successful... Read More

Simplicity In Marketing

In a world that is spinning out of control; with... Read More

You?re In Charge. Now What?

For years now, you have been waiting patiently for that... Read More

How To Create Urgency So People Buy Now

..products or services now. They may not revisit your web... Read More

Utilizing Your Best Hidden Asset To Increase Sales

You probably already have in your possession one of the... Read More

A Point in Every Direction is the Same As No Point At All

Ever try to be something for everyone and find no... Read More

Top Four Marketing Secrets of Building a Professional Practice

Building a coaching or consulting practice can be rewarding and... Read More

What Your Customers Want

Your customers don't know what they want. And to assume... Read More

Why You Dont NEED a Marketing Plan

If you pick up a copy of the November 2003... Read More

What Are Focus Groups & How Do They Work?

Businesses and other organizations use focus groups to research consumer... Read More

Encouraging Contact

The small time promoter has to work hard and on... Read More

Lessons Learned at the Harvard Business School

"If God wanted to create a perfect punishment for a... Read More

Comprehensive Marketing Details Not Found in Beginner Books

If this is the first marketing article you are reading,... Read More

Mortgage Marketing - How to Earn More Business From Realtors®

Is your marketing strategy getting the results you desire?Mailing postcards,... Read More

Three Ways to Put Fresh Spins on Old Marketing Concepts

Are you struggling to find a new twist for... Read More

Stay in Touch with Leads and Get More Closes

How many leads have come into your business since the... Read More

How Can I Get Name Recognition?

Some of the ways in which to get your "name... Read More

Networking, iNetworking, What Is The First Rule?

Networking on the Internet is the same as networking in... Read More

How to Win a Price War

Any economics student can tell you that price is a... Read More

Basic Marketing Dope

Sometimes the simplest data is the best. Marketing is not... Read More

Top 9 Strategies To Attract More Clients Now

1. Advertise in trade journals, ezines, and web sites that... Read More

The Seven Vital Steps You Must Know To Ensure Direct Mail Success

1. Your Most Valuable AssetA mailing list of valued customers... Read More

Translation and Your International E-Commerce Strategy

Most businesses realize that they are simply a click away... Read More

Features and Benefits Brainstorming

This is it what I use BEFORE I begin to... Read More

Discount Promotional Items ? How to Save Money

It takes money to make money is an adage we... Read More

The Marshall Plan -- Or, Customer Aftercare: How To Spend Less & Sell More

My wife likes to shop at the local Safeway. Is... Read More

Your Marketing Plan - Prerequisite to Success

Marketing is a vital aspect of a business' operations. It... Read More