Marketing To Women

Recent studies concerning the "new world of women" have been released. Some of the major findings may be surprising to you (less so if you are a woman). Today's woman is so busy, her life is full. She doesn't have enough time for herself. She certainly doesn't have a lot of time for your marketing message. So what do you need to do to reach her?

Fact #1: Fifty-nine percent of women "rarely" or "never" read a newspaper from beginning to the end, compared to 41% of men. The traditional advertising through newspaper ads or inserts certainly won't help your marketing efforts if women are your targeted audience. However, they might read newsletters from child care establishments, yoga classes, or spas. If print advertising is a large portion of your advertising budget, think about getting a lot more targeted in the types of publications where you advertise.

Fact #2: Only half (51%) "frequently" watch a television program from start to finish, compared to 60% of men. Just 47% frequently listen to the radio for more than 30 minutes straight versus 62% of their male counterparts. There go those television and radio spots too. The only exception regarding radio spots, are the number of working women who listen to the radio all day at their jobs. Check with your local radio stations and find that station preferred by those women in your area.

Fact #3: Fifty-six percent of women surveyed rarely or never read a magazine from cover to cover, a percentage that, surprisingly, is nearly similar to their male counterparts (57%). Like newspaper advertising, consider choosing the magazines that are specifically targeted at women if you want to get your message across.

Fact #4: Women (mid-20s to mid-50's) don't have a lot of time available to absorb the information. So offering shorter chunks of information for women to digest likely will cut through the clutter. Adding pictures that capture the essence of your message will also grab their attention.

Fact #5: Women spend a significant amount of time thinking and caring for others. Marketers can tap into women by showing them how their products and services can help them take even better care of others, and themselves.

Fact #6: Women enjoy being invited to do something; to attend a special luncheon in honor of a local celebrity or non-profit agency; to have a sneak preview of next month's latest and greatest; to be given the chance to offer input into how you're doing. Invite more women to your location with a promise of something in return (a small offering, a gift, a surprise?) and you will build traffic.

Fact #7: According to Nielsen NetRatings, women now account for 52% of the 55 million Internet users at home (contrasted with 48% male). However, men spend 24% more time surfing the Internet than women. Therefore, you have to catch her and catch her fast. Research the sites like iVillage.com which are most frequented by women. Make certain your advertising has a gripping picture to capture their attention. Without grabbing their attention, they'll never read your clever advertising copy.

In summary, women are busy people. Your product or service must make her life easier. And, you must go out of your way to position your message in front of her at places she is already visiting. Oh, and last but not least, don't fail to deliver on your advertising promise when she does buy from you. She has many, many alternatives to your company.

However, if you treat her right, she will tell her friends about you. That is cheap advertising indeed!

Michele Schermerhorn calls herself a "Corporate Freedom Fighter" dedicated to freeing cubicle prisoners. She has over 30 years experience in the business world and over 12 years running her own successful online businesses. She is President of Online Business Institute Inc. (http://www.obinstitute.com), authors a marketing blog (http://www.imarketblog.com), and regularly conducts free online seminars. Online Business Institute Inc. exists to "Create Successful Online Business Owners One Person At A Time".

---

Boost Your Direct Mail Response Rates with Mapping Technology

On Superbowl Sunday, Domino's Pizza delivered more than 900,000 pizzas-and... Read More

The Use of Bar Code SMS in Mobile Marketing, Advertising, CRM

Anybody that frequents shopping malls are familiar with the bar... Read More

Arts Marketing : Suggestions for Students and Beginners

Many artists create art but when it comes to marketing... Read More

How To Get Celebrities To Endorse YOUR Product

How would you like celebrities to endorse your product?Perhaps that... Read More

Lessons Learned at the Harvard Business School

"If God wanted to create a perfect punishment for a... Read More

Build Your Business Through Networking

Here's one of the most important success principles you'll ever... Read More

Small Business Bonzai Marketing

Do you own a small business? Do you wish to... Read More

The Future of Marketing Part 1

It used to be if you were a small business,... Read More

Ten Amazing Ways To Increase Attraction at a Trade Show

These ideas are for anyone that has a small budget... Read More

Packaging Trends You Cannot Overlook (part #1):

1) People are buying in smaller quantities. Our busy lifestyle... Read More

Write Better Web Content

If you're reading this article, chances are that you, like... Read More

The First Rule of CRM for Financial Services

Things have to change. Cross selling is not going to... Read More

The Importance of Interpersonal Communcation Skills

Interpersonal Communications is the transmission of information from one person... Read More

Terrific Titles, Happenin Headlines

You've probably heard the slogan, "You never get a second... Read More

What You Need in Your Marketing Calendar

Marketing calendars are used by many businesses to help keep... Read More

Writing To Overpower Your Competition

"We don't have any competition. We're a truly a one-of-a-kind... Read More

A Creative RIOT

Relevant, original and impactful: that's what my friend Creative Director... Read More

Forward Thinkers Stay Ahead of the Curve

What is it like from a marketing perspective to be... Read More

Niche Marketing: The Affiliate Angle

If you're just dipping your toes into the waters of... Read More

Your 30 Second Commercial

This tip is so simple, that many people we've talked... Read More

The Newest Marketing Course

Certainly the newest earth quaking event in Internet Marketing insider... Read More

A Jack Of All Trades Is Often The Master of None

You've heard variations of that saying your entire life. Consider:... Read More

Avoid These 5 Web Site Blunders!

The Web is intended to help people find information quickly... Read More

Using Alternative Media to Generate More Customers

Last week I received a very nice thank you gift... Read More

Can Message Board Marketing Work For You?

One of the things that makes the Internet fun is... Read More

Database Marketing: Secrets To Skyrocket Your Online Profits Using Database Marketing

What is database marketing?Database Marketing is the gathering and storing... Read More

How to Get a 100% Return on Your Marketing Investment Guaranteed!

One of the most effective ways to market your products/services... Read More

Direct Mail Still Works!

Direct Mail CampaignsDespite the proliferation of communication facilitators--mobile phones, faxes,... Read More

Universal Principals That Guide Business Growth

Universal principals are those "self-evident" truths that have guided brilliant... Read More

Marketing on the Cheap: Write? Right!!

We all know the value of writing articles for promoting... Read More

Defining Moment

Do you know your audiences? I mean really know... Read More

Mortgage Marketing - Viral-Email, Referral Marketing Strategy

This is a devastatingly powerful way to extend your marketing... Read More

What Are People Buying Online?

Benefits, that's what!Whether you're selling in print or in person,... Read More