How to Use Flyers to Increase Your Business

What benefits will you get from flyers?

Flyers are much different from postcards in that they convey product sales to the consumer. Safeway, Costco, Albertsons and other grocery chains are excellent at putting out flyers. Many consumers will look at the specials and head out to purchase them either when they need them or simply to stock up. Do flyers work in this respect? Yes, or they would not be doing them. If you are not in a high demand product line such as groceries, then a multiple page flyer may not be what you want to send to your local area. You may want to stick to postcards or one-pagers that have more impact.

You can also be part of a flyer program that is offered by coupon book companies, and that way you are grouped together and your readership will likely be higher than if you try to go it alone. There are many really good coupon companies in most cities; you should try and find out who publishes these in your area. If your business is not consumer products but based on business to business, then flyers in a Chamber newsletter will likely work better for you. You should find out ahead of time who they distribute their newsletter to, if it is members only or if it goes to businesses within their postal code area in its entirety. Businesses that belong to the Chamber will more than likely read all the flyers in the package and your response rate will be better.

We have covered only three different ways to deal with flyers but there are many more that we do not have room to mention. If you want to have flyers produced in any fashion, keep it professional looking and have it professionally printed. Printers are not that expensive and the amount you pay will have a better return on investment than if you do them yourself. Remember that it is your image that is out there all the time; you need to be consistent and look good!

Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com

---

Are Keywords Destroying the Flow of Your SEO Copy?

With all the shuffling that's been seen in the search... Read More

Direct Mail - Dont Assume, Just Test and Track

Where to Start:Most novice marketers have definite fixed ideas about... Read More

Beyond Repair: The Fixed-price Model

Don't get me wrong. I certainly don't think the majority... Read More

Marketing Discipline and the Joy of Success

Discipline Is Important.I recently read an article about why discipline... Read More

Marketing Strategies to Put Yourself Out of Business

Want to learn how to lose a billion dollars?Just follow... Read More

Break Even On Your Next Direct Mail Campaign...And Still Generate Huge Profits

With direct mail, you can break even and still claim... Read More

Business Cards and Business Etiquette

One of the very basic conditions of being a successful... Read More

Build Your Business Through Networking

Here's one of the most important success principles you'll ever... Read More

Web Site Marketing Strategy: 8 Ways To Increase The Perceived Value Of Your Freebies

It is a well known web site marketing strategy: To... Read More

11 Rock Solid Techniques For Generating Product Ideas Anytime Anywhere!

Whatever business you are in, either online or offline, you've... Read More

Simple Marketing Strategies Versus an SEO Line of Attack!

Each and every day those of us on the Internet... Read More

The Illusion of Print Mail Services

If ever there was a lazy way to easy profits... Read More

How to Use Your Newsletter to Research Your Market

A few decades ago, in the early days of automatic... Read More

Build your Trade Show - Virtually

Virtual trade shows are gaining momentum as a way to... Read More

Are You Playing Checkers or Chess?

When you think about how to attract more clients for... Read More

When The Stars Align - Choosing the Right Entertainment

Savvy event producers follow the Golden Rule: know thy audience.... Read More

Clever Headlines Usually Flop! Are You Being Too Clever For Your Own Good?

Copywriters that try to be clever, humorous, abstract, or use... Read More

Marketing On The Cheap: Join The What?

Your local Chamber of Commerce.Now before you stop reading, I... Read More

Your Secret Marketing Weapon

As a professional service provider, you're paid for what you... Read More

Postcard Direct Mail Marketing Works (Its Cheap, Quick, Affordable and More)

Used the right way and with the right audience, postcards... Read More

Fundraising Renewal Letters: Four Goals to Strive For With Each One You Write

In the fundraising profession, appeal letters that you mail to... Read More

Get Results: Start with Your Marketing Message and Objective

Recently I was talking with a very bright traditional marketer... Read More

Massage Marketing Made Easy: A Simple Nine Step Marketing Plan for Therapists and Bodyworkers

Marketing is actually very simple. It involves telling people what... Read More

The Newest Marketing Course

Certainly the newest earth quaking event in Internet Marketing insider... Read More

Marketing in Business and Commerce in the New Consciousness

The point is what you give to another you give... Read More

Write It and They Will Come ? 5 Ways that Written Information Products Can Help You Build Your Busin

Whether it's a downloadable report available from your website, a... Read More

10 Elements Every Direct Mail Piece Should Have

Don't want your direct mail to end up in the... Read More

Top 5 Kick Butt Marketing Requirements

Cinch your success with 8-second leaders! Step into the saddle... Read More

Creating Customer Value

The purpose of business is to create and retain a... Read More

Promotional Magnets: Promotion that Sticks

Some people are happy with just a business card. For... Read More

A Good Marketer: What?s the Measurement?

As a business owner, you know how valuable being good... Read More

The Path To Your Prospects Wallet Begins At His Heart

You want your prospect to make the decision to buy... Read More

Too Much To Do: Four Keys to Effective Delegating

Never tell people how to do things. Tell them what... Read More