2 Great, Free Techniques to Get Customers to Come to You, Not the Other Way Around

Here is a powerful tip on how to substantially increase the traffic to your business weather it's online or bricks & mortar. The best news is that it's totally free! You will get more targeted traffic to your website and more customers through your front door.

I've used this technique for my $1.5 million bricks & mortar business and several of my websites. I can tell you it works, and it works well! You can do it too! It's more effective than advertising and won't deplete your marketing budget.

The technique is the power of publicity. Free publicity is easy to get and is extremely effective. Publicity is usually viewed by most consumers as more credible than advertising. You can get publicity in many forms but two of the best techniques are press releases and submittals to publications.

Both of these can put your business in front of thousands or millions of prospective customers. Almost every market is served by one or more newspapers, magazines, e-zines, newsletters or websites. These let you get super, targeted traffic. Almost all of these publications take press releases.

You can use press releases to announce a new website, product, personnel change, or business milestone. They work great and are almost always accepted. In online venues you can include a link to your site. Many businesses use these on a regular basis to keep their firm in the news. It's solid gold!

Here are five things you should remember when writing a hot press release.

1) Make sure it is something people will really want to hear about. With so many niche markets, you are almost sure to be able to target your product, service or website to one of them. If you can't, it's probably time to rethink your niche anyway.

2) Make it simple. You want to write the way people really talk. Don't use a lot of fancy language. Make it as easy for people to get what you are telling them as possible.

3) Remember, you are trying to get free publicity. Be sure to include all the contact information about your company. If you are using an online release, make sure you include a link to your site, an e-mail link, or both.

4) Just the facts, ma'm. You need to have all the facts pertaining to the product, service or business you are announcing with just enough sales sprinkled in to make it interesting. Don't over do it. It's a press release, not an ad.

5) Put the news at the beginning, and then follow with who is releasing it. Make sure it is news that will grab people and make them want to read further.

Most e-zines and newsletters are hungry for good content. If you are what's known as a SME (Subject Matter Expert), they will be happy to take your submission. As a condition of your submission some will even pay you for your article. Most however, will not pay you but will include a tagline with a link to your website. It builds quality traffic and your credibility at the same time! It's an extremely powerful combination. In most cases it's far better than anything you could pay for.

Steve Faber has been successfully marketing both on and off line for years. He has been a principal for a bricks n mortar business that grossed almost $2 million a year. He has been involved with several successful websites for both bricks n mortar and online businesses. You can get his free newsletter with great information to really grow your business at: http://site.liveanotherday.com/newsletter.html

---

How To Create A Complete Referral Marketing System

These steps are taken from the Referral Flood Marketing Program.... Read More

Full Color Postcard Marketing: 7 Reasons Why They?ve Become the New Direct Mail

The most crucial aspect of having a high response rate... Read More

Sales and Marketing: Can One Exist Without the Other?

Simply put the marketing people and the sales people depend... Read More

How to Turn Your Promotional Products Expense Into a Profit Center

If you use promotional products you probably already know the... Read More

Testing Your Way To Prosperity

I have always enjoyed talking to a Realtor friend of... Read More

Why Cutting Prices Is Like Cutting Your Own Throat

Why cutting your prices is like cutting your own... Read More

How To Choose a Qualitative Research Market

Qualitative research, whether individual interviews, in-homes, focus groups, ethnographies and... Read More

Marketing Strategy - Getting the Marketing Groove

Wouldn't it be great to have a year where your... Read More

The M-Word (Marketing) Phase 2

Last month we looked at what you need to do... Read More

New Years Revolution

No, that's not a typo in the title. Resolutions are... Read More

Simplicity In Marketing

In a world that is spinning out of control; with... Read More

Getting More From Your Customer

We are all customers of one product or another. How... Read More

Marketing in Business and Commerce in the New Consciousness

The point is what you give to another you give... Read More

Sell Your Name, Not Your Product

Do you know what the majority of people sell? I... Read More

Stretching The String: Five Tips To Maximize Your Marketing When You Are On A Shoe String Budget

"I know I need to market my business in order... Read More

Calling All Carbon-Based Lifeforms

Many businesses want to market to all carbon-based life forms.... Read More

Everybody Loves Raymond....You Should Too!

Popular TV Series Provides a Powerful Marketing LessonSmall Business owners... Read More

Resume Writing Service Marketing

Marketing A Resume BusinessWhen starting a resume business, your marketing... Read More

Neuromarketing: Smart Marketing Or Jedi Mind Control Trick?

In the international bestseller "Blink," Malcolm Gladwell explains why our... Read More

Spike TV - Know Your Audience

What do Klingons, giant rubber bands, and monster trucks all... Read More

Corporate Gift Tips To Wow Clients & Associates

1) Know the company and their culture. Are they trendy... Read More

How Toyota Captured the #1 Market Share . . . Through Solid Decision-Making!

How Toyota Captured the #1 Market Share . . .... Read More

Down To The Wire

When you want to win and woo new clients with... Read More

Perceived Value Is In The Eye Of The Beholder

Q: My partner and I are having a hard time... Read More

Make Your Marketing Solve a Problem

You may be engaged in a marketing activities that are... Read More

Celebrity Product Placement: A Primer

With more and more companies wanting to integrate their products... Read More

Take the Test: Do Your Marketing Materials Really Grab Attention?

Today's constant bombardment of marketing messages means your materials must... Read More

Market Your Identity

One of the most critical but overlooked parts of business... Read More

Stretching Your Marketing Dollars--7 Cheap and Easy Ways to Market on a Budget

Just because you have to stretch your marketing dollars doesn't... Read More

Know Thy Competition

BREAK FROM HO-HUM MARKETING ? IT'S TOO BORING! Once you... Read More

How to Turn Your Marketing Into a Money-Making Machine - Setting The Stage For Successful Marketing

Powerful Marketing has become elusive to many companies seeking strong... Read More

Advertising Campaigns That Get Results

"Advertising doesn't work." I hear it from my clients all... Read More

Does Your Marketing Pass This 10-Point Test?

Good marketing, whatever form it takes, always meets certain criteria.... Read More