Motivating Shoppers with Online Coupons (Part 2 of 2)

Last time we discussed how online coupons and promotion codes can motivate buyers. We discussed examples of coupons and some of the aspects of these offers that can boost sales and generate urgency to a purchase. Today we'll focus on how to create great landing pages and the use of affiliate programs to further enhance your marketing efforts.

Creating good online coupons to offer customers is not the only thing you need to do to maximize your sales. Using an enticing landing page that meets the customer with the deal they're being offered is also an effective tool leading to a sale. There are two ways that let the customer know the benefit of the coupon they're using, and both can be equally appealing choices.

Option 1 to creating an appealing landing page for a coupon is to restate the coupons terms and offers and to reiterate the promotion code that needs to be entered upon checkout. This way the customer knows they are getting the deal they had anticipated receiving, and makes them aware of potential expiration on getting the discount. As we discussed in our previous article, that sense of urgency is a good way to provoke your shoppers into a buy mentality.

Option 2 takes this a step further by automatically applying the coupon at checkout, so when the customer gets to the checkout page, their discount code is applied and actively showing them their deal. This also benefits the customer because they don't need to go back to get the code, where they can be distracted from the point of purchase. By adding something to the landing page like "Your 10% coupon code will be automatically applied at checkout" in a highly visible area, you are able to keep customers from being confused about what they're getting. You can also use cookies so the next time they visit, if they remember their coupon, they will be more likely to realize they can still get a great discount.

Affiliate programs can also be beneficial when used with coupons to promote your products or sales. New and expiring coupons are littered on coupon web sites throughout the internet bringing more attention to you! Just check out this coupon code homepage for an example of who can be displaying your coupon. In addition, many affiliates will be happy to promote your store when you have a great coupon code or promotion to offer. These high traffic sites bring a ton of added exposure and drive a large customer base of shoppers ready to buy - you know this because they clicked on your coupon! Another secret tip to getting affiliates to put your coupons on their homepage is to increase commissions temporarily upon proof of good placement. Sometimes these affiliate sites can get many more buyers than your own!

Coupons have migrated to the web in a big way, and should be a part of any serious marketing campaign. If you aren't using online coupon codes and one time deals to promote your site, you're missing the boat on driving incremental customers to buy your products.

Gary Gray
http://www.couponchief.com provides free online coupon codes and discounts for hundreds of popular internet retailers. With a newsletter and RSS feeds, they syndicate new coupon codes and discounts to motivated online shoppers.

---

Five Most Common Mistaken Beliefs About Joint Venture Marketing

Apart from being the fastest, easiest, and most profitable strategy... Read More

How to Connect Features and Values

"Buy this magazine or we'll shoot the dog," went a... Read More

Custom Lanyards - The Perfect Solution for Promotion, Branding, and Marketing

Lanyards are fast becoming the new "must have" promotional item.Events... Read More

Trade Show Events ? Do?s and Don?ts

You can love it or you can hate it but... Read More

The Benefits of a Marketing Plan

What is a Marketing Plan? Marketing is to do with... Read More

Take the Test: Do Your Marketing Materials Really Grab Attention?

Today's constant bombardment of marketing messages means your materials must... Read More

2 Little Words That Work Marketing Magic

In his classic best-seller, "How To Win Friends And Influence... Read More

Networking the Media

The media is a business's absolute best friend. It is... Read More

Strategic Marketing and Tactical Marketing Know The Differences And Profit

Most people mistakenly assume that when you talk about marketing,... Read More

Easy Marketing Methods with Letters, Post Cards, Referrals and Testimonials

Easy Direct Marketing Methods for Insurance AgenciesThis Month: Strategies for... Read More

Loyalty Cards ? Tips To Consider Before Committing To One

Loyalty marketing has been around for as long as retailing... Read More

Becoming The Obvious Choice In A Sea Of Competition

Differentiation, niche marketing, and positioning. These and other related business... Read More

Moving a Business Relationship from Free to Fee: Power of Freebies - Part 2

In the last issue we looked at 5 reasons why... Read More

Wealth Knowledge & Power ? Lost Secrets From Ancient Masters

Behold! He with the light cometh!He shall light thy darkest... Read More

When The Stars Align - Choosing the Right Entertainment

Savvy event producers follow the Golden Rule: know thy audience.... Read More

Meaning and Marketing - The Trigger

In previous articles under "Meaning and Marketing", we have learned... Read More

Direct Mail Sales Letter Mistakes to Avoid

Some companies that use direct mail to sell their products... Read More

Promotional Freebies

What's a promotional freebie? A promotional freebie is something you... Read More

Are Your Marketing Efforts Working...Or Could They Use A Little Help?

Marketing is a broad business subject that encompasses a range... Read More

Connect to Your Customers with Superb Sales Letters

In the age of e-newsletters and e-mail, you may not... Read More

Unique Gift Items ? 3 Creative Ideas

With promotional items there are standards: t-shirts, mugs, note cubes,... Read More

Ten Easy Marketing Tasks You Can Do NOW

Who says scientists can't market? Here are 10 easy marketing... Read More

The Lone Wolf is Blind

When Advertising, it's not always better to be the lone... Read More

Marketing ? Like a Game of Chess

Have you started thinking about your Valentines Day Promotion yet?It... Read More

Discover the Winning Marketing Strategy Secrets of Donald Trump Apprentice Wanna-bes

The highly entertaining Donald Trump's search for an apprentice turned... Read More

Marketing On The Cheap: Join The What?

Your local Chamber of Commerce.Now before you stop reading, I... Read More

Take The Test: Does Your Marketing Copy Sell?

Your marketing materials must grab your prospect's attention long enough... Read More

Making the Intangible Real

How do you make the intangible real? How do you... Read More

Sponsorship: A Key to Powerful Marketing

Sponsorship is the fastest growing form of marketing in the... Read More

Identify The Ideal Target Audience With These 5 Tips

Narrowing your focus to one primary group of people is... Read More

Incestuous Relationship Between Football and Marketing

Thousands eyes were fixed. Hearts were beating hard against the... Read More

The 30 Incredible Ways To Sell Your Products Now and Sell More

How to sell more and sell quickly online for your... Read More

10 Tips to Grow Your Business Plain & Simple

"Try not to become a man of success but rather... Read More