Hispanic Market Reality and Purchasing Power

How many Hispanic people live in the US currently. Well there are 35.2 million who are here legally and have 100% undebatable legal rights. Of that 35 million; 59.8% were born here or 21.1 million. There are 40.2% here legally who were foreign born or 14.1 million.

That is a hell of a lot of potential customers, isn't it? You could actually have a business and only cater to the Hispanic Crowd to stay in business, think about it?

There are Women only clothing businesses, then there are businesses that only cater to over weight women, with large sizes, which you may say limits your market, right? Is it just that we in the automotive business are so darn lucky to have a business that has more cars than people in it?

Did you know in some states there are 2.2 cars for every man, woman and child? CA is one of them. For every kid there is a police car, school bus, Fed Ex van USPS jeep, think about it. Cars, boats, motor homes, motorcycles, etc. everywhere on every street all needing oil changes, wow. There is an interesting book that you should read if you do not comprehend what I am saying here; "The Hispanic Middle Class Comes of Age" and also read; "Latinos INC.: The Marketing and Making of a People" BY Arlene Davila. Also if you think I am blowing smoke, then you have not been paying attention, check out this web site, they are serious and hungry and they are well on their way to showing us how to pursue our own American Dreams;

http://www.hispanicbusiness.com

Did you know that of the 59.8% of the 35 million Hispanic US Born Citizens 68.7% cannot write or even read in Spanish. Sure they can speak parts of it, but do not kid your self they are as American as the rest of us. After all the largest part of our melting pot came here between 1890s and 1960s. 45% of these people speak English only at home. Only 8.8% speak only Spanish at home, do you get my point so far? 37.7% speak both at home, comfortable with both and can easily assist you if they are in your shop as a foreman or manager, Thus proving why they are able to move up to middle class so fast, you need them and they need you. We need not self-segregate, since the strength of this nation is all about melting and working together. In ages of 14-24 57% do prefer to speak English. The average Hispanic individual spends 17 hours a week watching all English TV, 16 hours a week listening to all English radio, 5 hours reading English media, magazines, ads, newspapers and Auto Traders?

Out of the 197.1 million Internet users 17.6 are Hispanic. 8.1 Billion in online sales annually come from Hispanic buyers. Bilingual Hispanic consumers spend are you ready for this? 398 Billion a year. English only Hispanic consumers 88 Billion, Spanish only speaking Hispanic consumers 43 Billion. What about the future? The Hispanic segment with their strong and close family ties reproduce faster than any other group, nearly 3xs the number as other segments and in 10 years these expenditures are expected to double and then in 15 years quadruple. So think about what this means in terms of your business growth, labor force and future market competitors. Pay attention, do not neglect your customers, their needs or their money flow.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs

---

Trade Show Display Booth ? A Marvelous Contact System

Trade show booths are one of the best direct contact... Read More

Fern Reisss PublishingGame.com: Achieve Media Attention for Your Business

Do you want to be quoted by the national press... Read More

One-A-Day Marketing Vitamins

Is your business growing, or are you on a plateau... Read More

Tips For Developing An Effective Questionnaire

Developing the questionnaire is undoubtedly the most important part of... Read More

Sowing and Growing Your Network

The N-word! We all know the value of networking and... Read More

The Secret to Adding Credibility to Your Business ? Testimonials!

You may not realize it, but you already have a... Read More

Networking Magic

YES-- it is true that Networking is an art that... Read More

Target Your Share of the 50-Plus Market

It's quite apparent that Americans are living... Read More

Why Do They Buy?

A recent issue of Entrepreneur magazine included a marketing story... Read More

Marketings Nuclear Weapon

Three seconds. That's what you have to convey your message.... Read More

Universal Principals That Guide Business Growth

Universal principals are those "self-evident" truths that have guided brilliant... Read More

Why Do You Need to be in the SERPS?

Why does your business need to be in the Search... Read More

Who Is Your Market and Where Are They?

An important part of planning your business is to know... Read More

6 Things I Know About Postcards That You Don?t

In my plethora of experience tucked away between these ears,... Read More

Dont Think Like A Package Designer - Think Like A Customer

Some of the most successful package introductions have come from... Read More

The Money Making Secret of The Toll Booth Position

I'm a marketing consultant and at one of my client-companies,... Read More

How To Successfully Launch A New Business Activity

I often talk with business owners who tell me how... Read More

Boost Profits: Market to the Gay Community

Research shows that the gay and lesbian market is worth... Read More

Top Web Site Blunders by Coaches, Consultants and Experts

Of all the web sites belonging to coaches, consultants and... Read More

Marketing Success - Marketing Strategy - Brand Identity Guru

Marketing message x Credibility x Visibility = Marketing SuccessThese three... Read More

Do Not Consider Running the Same Yellow Page Ad until You Read This

Grant Businesses have a love-hate relationship with the Yellow Page... Read More

Loan Officer Websites: Your Marketing Hub to Magnetize Realtors

Too many loan officer websites look like congested intersections, information... Read More

The Words That Sell

What You Say, Who You Say It To, How you... Read More

The Forgotten Market

There are a great many online business people who are... Read More

Be Prepared for Marketing

For most businesses, making a sale is all important. However,... Read More

Get Results: Start with Your Marketing Message and Objective

Recently I was talking with a very bright traditional marketer... Read More

Forget Conventional Marketing - Embrace the Web!

Tactical marketing processes are once again undergoing fundamental shifts from... Read More

Increase Your Response with Multi-Step Marketing

"There is only one way to judge the effectiveness of... Read More

Create Free Internet Buzz with Your Workforce

There are many different ways to increase your traffic on... Read More

Generational Marketing

Having run a multi-state franchise company with multiple brands it... Read More

Importance of Endorsements And How To Use Them

Customer endorsements are an inexpensive and easy sales tool, particularly... Read More

Small Business Pricing Strategies

Think the best way to get more customers is to... Read More

Promote your Business and Products through Submitting Articles to Top Web Sites

Articles submitted to online publishers bring your site new visitors... Read More