This is an excellent way to grow your business using your mailing list (which I trust you are constantly building). However, you have to accept that there are people who'll read your newsletter and there are those who won't.
It does, however, help to build brand recognition and keeps your name in front of your existing and potential customers. People are also more likely to read a newsletter than a sales letter because they see it as less threatening.
A newsletter lets the customer know that:
You are an expert in your field
You are prepared to give them lots of free advice, tips and ideas
You have some new products or services
You have a sale or a promotion coming up
You understand the customer's industry and their problems
You are a human organisation with lots of lovely people
You are an organisation to be trusted
You provide great customer service to other organisations
You can use your newsletter to build a relationship with your customer and you can also use it as a selling tool.
If you only use it to sell then your customers may become fed up with it and dump it quickly. However, if you give them something FREE, such as - tips, advice, ideas and information, then they're more likely to stay with you and keep reading.
Email newsletter
If your mailing list has the contacts email address then you may wish to produce an ezine. This has the advantage of being cheaper (no paper or postage) and can be used more effectively to build your mailing list . You provided the facility on your email newsletter for the recipients to forward your email to other people - and so it grows.
There also needs to be a facility on your website where potential customers can subscribe to your email newsletter.
You can simply write your newsletter as a normal email however, there are several companies who can help. They provide templates and many other features to make your email newsletters look really professional. You can insert photos, graphics and cartoons as well as text. There is also the facility for customers to order products by submitting their credit card number.
There are several organisations that provide this service; check out:
www.ampira.roving.com
There is also a Newsletter Publishers Association which you might find useful. www.newsletters.org
Discover how you can generate more business without having to cold call! Alan Fairweather is the author of "How to get More Sales without Selling" This book is packed with practical things that you can do to ? get customers to come to you . Click here now http://www.howtogetmoresales.com
![]() |
|
![]() |
|
![]() |
|
![]() |
Most small business owners want to generate huge profits, with... Read More
Some companies that use direct mail to sell their products... Read More
For generations people have been saying that laughter is good... Read More
Effective customer newsletters find the right mix of promotional and... Read More
Many businesses today overlook the importance of business cards as... Read More
As a massage therapist, your income is usually limited by... Read More
We live in an unprecedented era of communication. Because of... Read More
As you network and meet other business owners, keep this... Read More
You are an expert. You have lots of content -... Read More
Today I want to share a question from a reader... Read More
Every professional or consultant knows that clients typically hire people... Read More
What Is A Joint Venture?A joint venture is an agreement... Read More
Sometimes we loose site of the small things in life... Read More
There are many psychological reasons why people will buy from... Read More
Business cards and greeting cards almost go hand in hand... Read More
As discussed in part 1 of this article, "Your Private... Read More
Are you having trouble understanding basic situational marekting concepts? Then... Read More
It's 1954. Yes, Mrs. Patricia Smith has been a good... Read More
When Advertising, it's not always better to be the lone... Read More
Joint Venture marketing has become a highly popular way for... Read More
So you have been writing mortgages like crazy now for... Read More
Market research specialists have discovered a new tool which enables... Read More
Do you have Communication breakdown?How are you communicating with your... Read More
A case study in online "thinking outside the box" The... Read More
You want to be more flexible? You have to stretch... Read More
Marketing planning must be really difficult and complex, otherwise why... Read More
The postcard can be a very powerful marketing tool. Many... Read More
Motivating strangers to give their money away is one of... Read More
Telemarketers... ooohhh... I'll bet we've all got a nice story... Read More
Having a downline can be golden. A downline is a... Read More
Sounds pretty harsh, doesn't it? Well, I can tell you... Read More
BREAK FROM HO-HUM MARKETING ? IT'S TOO BORING! Once you... Read More
Businesses rely on brochures as their front line in communicating... Read More
This list has been compiled as a result of years... Read More
What is it like from a marketing perspective to be... Read More
We have been talking about choosing groups to participate in... Read More
If you take a look at the features that different... Read More
You're probably thinking, here we go again somebody is trying... Read More
Parents are always looking for free and easy ways to... Read More
60% of all small business owners, sales and solo-professionals claim... Read More
The trade show floor is full of different types of... Read More
In early 1992, President George H.W. Bush was riding high.... Read More
A customer relationship system (CRM) system uses technologically-driven strategies to... Read More
With so much money invested on innefective advertising, it's time... Read More
I think selling and marketing today often feels a bit... Read More
You want all of your marketing messages to have a... Read More
How do you make the intangible real? How do you... Read More
The small business marketing strategy you can't afford to miss... Read More
Several years ago, "networking" was the hot buzzword. Everyone was... Read More
In building and running a professional practice (or any small... Read More
In today's competitive (sometimes cutthroat) marketplace, savvy business owners need... Read More
This article is meant to be a brief review and... Read More
How would you use business cards for gift certificates?I asked... Read More
Telemarketers... ooohhh... I'll bet we've all got a nice story... Read More
Why are more businesses turning to full-color postcards as a... Read More
Most professional copywriters would say that headlines account for 80%... Read More
It was a real eye-opener to hear the perceptions people... Read More
One of the most cost effective marketing strategies you can... Read More
What if -- every time you had a networking appointment... Read More
I went to a networking event the other day where... Read More
Coupons have proven themselves to be highly effective sales tools... Read More
What's a small business owner to do if they have... Read More
Marketing your cleaning business is something that you will already... Read More
People do business... Read More
Now that you have had a chance to create a... Read More
Is your marketing department taking advantage of MOM and MRM?... Read More
Marketing |