5 Great Ways to Reach Your Target Market

There are many ways to reach out and find the people you are trying to attract for your business. Here are just a handful of ways to get you started:

1) Attend organization meetings

Where do people in your target market hang out? Research this, and then plan to attend a meeting or two to mix and mingle. What better way to meet and get to know these individuals while learning more about the market?

2) Offer to speak at a meeting or conference

What do you have to offer that you feel could be of value to those you are trying to reach out to? Present a short talk or slide show on a helpful topic. Be sure you present something of value to the group. What helpful tips or other material would hold ther attention, and entice them to learn more about you and what you do? Just give them a small taste of your skills and knowledge. Chances are, they will want to talk to you after the presentation.

3) Advertise in publications your target market reads

The Internet is a great place to research what publications are out there. You can probably even get your advertisement to appear online as well as in the hard copy of a publication. Advertising can be rather expensive, so be careful with this one!

4) Present a free teleclass

If you are not confident in your public speaking skills, but still feel you have something of value to teach those you are trying to influence, try offering a no-cost teleclass. It is usually fairly inexpensive to rent a bridge line to host your class. You can teach from the comfort of your own home, too. This is also a great way to get a list of names to add to your subscriber list for mailings. If you are comfortable with this option, you can charge a small fee for future teleclasses you hold, which will bring you some passive income.

5) Start a blog

Write daily or weekly posts related to subject matter that will pique the interest of your target market. Spend time researching particular topics that you can write about. Then, add some pizazz...get excited when you post the information to your blog. If you're excited about something, others will be too. And don't forget to use keywords. These are what the search engines will use to find the content in your blog and draw others to it.

© 2005 Cynthia Morse, Virtually At Your Service. All rights reserved.

You're welcome to reprint this story. If you do, please include this reference: Cynthia Morse is a Virtual Assistant, and the owner of Virtually At Your Service, http://www.virtuallyatyourservice.biz. She offers remote administrative support to small business owners and other busy professionals from her home office, allowing them the time to focus on what they love and do best.

---

Marry Your Marketing Plan

Make a vow to keep up your marketing schedule in... Read More

15 Ways to Promote eLearning Programs

Pre-note: In this article, teleclass is an example used to... Read More

Identifying, Creating and Using Your USP?

What's your USP? Don't know, or worse still, you've never... Read More

Words that Sell

We all know the English language contains hundreds of thousands... Read More

When Business Cards Arent Enough: Unusual, Unexpected, and Uncommon Networking Tips

There comes a time in every small businessperson's life when... Read More

Getting Your Marketing Message Across with CD Business Cards

CD Business cards allows any type of business that dynamic... Read More

Basic Brand Building

A brand is the essence of who you are. The... Read More

Make Your Marketing Solve a Problem

You may be engaged in a marketing activities that are... Read More

Do You Really Know Your Prospect?

I'd like to introduce you to someone. I don't actually... Read More

Hispanic Market Reality and Purchasing Power

How many Hispanic people live in the US currently. Well... Read More

The A-Z of Exhibiting Overseas

Exhibiting overseas is one of the fastest and most cost... Read More

Translation and Your International E-Commerce Strategy

Most businesses realize that they are simply a click away... Read More

Promotional Pen - A Pen by any other Name?

Have you ever been among a group of people exchanging... Read More

How To Get New Business

Market, Market and then market some more. So many small... Read More

Focus...a Marketing Strategy

The secret to increasing sales doesn't lie in choosing just... Read More

Make Your Prospects Say Yes!

6 Secrets to Stellar Sales PresentationsEvery sale is won or... Read More

Global Market in the Cyber world?Go and Get It !

With the Internet opening up the doorway to the global... Read More

10 Steps To Getting Paid For Your Marketing Materials

How many times have you heard the same sound bites... Read More

The 10 Cornerstone Principles of Marketing

There are four parts to a marketing system and they... Read More

How To Get Your Prospect To Take Action

There's really only one thing that separates Image advertising from... Read More

The Great Direct Marketing Conundrum

Many a home business owner has spent sleepless nights thinking... Read More

25 Ways To Make Your Next Direct Mail Campaign Work

This list contains 25 powerful strategies to improve your direct... Read More

Mortgage Broker Marketing - Sell Problems, Not Solutions

Are your marketing messages to Realtors® guilty of these promises?-... Read More

Have You Sold Your Internal Customers?

You can make the sale. You know your core message.... Read More

Shopping Comes Back To The Community

THE GREAT BRITISH TRADITION OF STREET MARKETS IS UPHELD AT... Read More

Have You Tried Cause Marketing?

To help promote your small business or professional practice, consider... Read More

Unique Gift Items ? 3 Creative Ideas

With promotional items there are standards: t-shirts, mugs, note cubes,... Read More

Pay for Performance Pricing Models for Search Engine Optimization

I do think that it is entirely possible for an... Read More

Sell Big Ticket Items Now! - 1 Simple Step To Keep Your Fears From Holding YOU Back

First, some background on today's topic. I've had a terrible... Read More

Most Wanted Response... How To Make It Work

"When I walked into the grocery store last Saturday, I... Read More

Your Marketing Plan - Prerequisite to Success

Marketing is a vital aspect of a business' operations. It... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 5

How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing... Read More

How to Get the Right Clients and Avoid the Wrong Ones

If you are like most service professionals and small business... Read More