"If he who has a thing to sell Goes and whispers in a well, He won't be so apt to make the dollars As he who climbs a tree and hollers!" -- Anonymous
Every day in your business, something happens that others should know about. You give exceptional service to a client; you reach out to a new type of customer; you demonstrate your expertise on an important topic. Yet most of the time, the only people aware of these significant events are the individual you are speaking with and you.
We might chuckle at artists or performers who are waiting to be "discovered," but sometimes business owners are just as guilty of hanging back when there's boasting to be done. Below are some examples of occasions for informing the media, your clients, referral partners, and very importantly, POTENTIAL clients that you have done something special:
When any one of these events occurs, notify all your clients, prospects, and referral partners by letter or e-mail. Include a copy of any item referenced in your letter, or let readers know where they can learn more. For example, if you will be speaking at a conference, mail a copy of the program, or mention the conference web site.
It gives you extra credibility if the event you're reporting is also acknowledged by someone else. When you give great service to a client, ask for a testimonial letter. Then include the letter in mailings and your marketing kit.
Many of these developments are newsworthy enough to inform the media. Write a news release describing what has occurred and your opinion about it. If you win an award, describe how it made you feel. If you are elected to office, outline your goals for the organization. Include in your release a brief paragraph about your background.
Send your news release to your own trade press and all your local media outlets. If you are nationally known already, include national outlets as well. Follow up with a phone call to offer additional information and find out if they plan to run the item.
When you do appear in the news, no matter how small the mention, capitalize on it. Unless you are on the cover of a major publication or featured on national TV, don't expect a lot of people to contact you as a result of your appearance alone.
In addition to reprinting articles about you or by you for everyone on your mailing list, keep them on hand. Include them in your marketing kit for prospective clients, speaking engagements, and future media opportunities. Use them as handouts at trade shows. Frame them and hang them on the wall of your office. Post links or entire articles on your web site.
When you land a radio, TV, or live chat interview, let everyone on your mailing list know when you will be on. You'll probably get more business from telling people about it than you do from the program itself.
About The Author
C.J. Hayden is the author of Get Clients NOW! Thousands of business owners and salespeople have used her simple sales and marketing system to double or triple their income. Get a free copy of "Five Secrets to Finding All the Clients You'll Ever Need" at http://www.getclientsnow.com
![]() |
|
![]() |
|
![]() |
|
![]() |
Many small and home based businesses know they need to... Read More
Being inconsistent when it comes to marketing your business can... Read More
If you have your own small business, it's important to... Read More
You can make the sale. You know your core message.... Read More
Have you ever walked into a store or business and... Read More
Many people think that the quality of any graphic design... Read More
You'll be encouraged to know that the art of writing... Read More
A BIG MAIL SHOULD CONTAIN:At least three to four Mail... Read More
People are known to shop on impulse- buying an item... Read More
Strategy #1: Change Your Mindset That's right, change your mindset!... Read More
The profits of a business are totally dependent on marketing.... Read More
Having people go to your website is not always easy:... Read More
Trading reciprocal links is one of the best ways to... Read More
1. Personal Unlike an advertisement in a trade publication, which... Read More
If this is the first marketing article you are reading,... Read More
How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing... Read More
One person tells another, who tells another, who tells another... Read More
First of all - keep in touch with your customers!... Read More
When it comes time to print your brand identity materials,... Read More
Rest assured that no matter how smart you are, you... Read More
When marketing your practice, as well as designing yourbrochure, web... Read More
Lost & Found for the 21st CenturyHere in the 21st... Read More
One of my associates sent me a promotional email she'd... Read More
Giving away free bonuses is an important website marketing secret... Read More
Business marketing is essential for professional services, such as consultants,... Read More
Want to learn how to lose a billion dollars?Just follow... Read More
There are so many competitions by running business. So you... Read More
Your message is first among your weapons in the battle... Read More
Ten Breakthrough Marketing Ideas1. Create a directory of web sites... Read More
Postcards are an effective way for many business owners and... Read More
The best joint ventures are with people in your own... Read More
One of the hardest jobs in fundraising is crafting original... Read More
Powerful Marketing has become elusive to many companies seeking strong... Read More
Offline, it's called word-of-mouth advertising. Online, it's known as viral... Read More
In previous articles under "Meaning and Marketing", we have learned... Read More
Whether you're a contractor a local merchant with 150 employees,... Read More
Altruism. Corporate responsibility. Philanthropy. These are often used to describe... Read More
Most companies ask themselves this question: "How much will this... Read More
Printed material is just as important today as it was... Read More
Marketing your cleaning business is something that you will already... Read More
Today I want to share a question from a reader... Read More
Marketing is the key to success with any business, online... Read More
You probably spend a great deal of your time looking... Read More
Okay. Raise your hand if you think brand management is... Read More
One of the biggest mistakes we could make as business... Read More
As a professional service provider, you're paid for what you... Read More
Two years ago I started my small Virtual Assistant business... Read More
If you're doing any sort of marketing effort, whether it's... Read More
A powerful consumer market with annual spending power exceeding $350... Read More
Are your marketing messages to Realtors® guilty of these promises?-... Read More
First of all - keep in touch with your customers!... Read More
Marketing successfully requires not only insight into how a product... Read More
What benefits will you get from flyers?Flyers are much different... Read More
TIP #1: Avoid the "Too Much Information" Syndrome... Read More
Imagine having at your disposal a means to immediately inform... Read More
More and more companies seem to be looking for new... Read More
In direct mail, the offer is the incentive or reward... Read More
Here are 7 simple marketing tips to help you boost... Read More
This really and truly is the easiest (and most profitable)... Read More
You want all of your marketing messages to have a... Read More
I'm always amazed that people would spend months to develop... Read More
Why does your business need to be in the Search... Read More
I've heard a lot of people lament the fact that... Read More
Wouldn't you love a simple formula for easily growing your... Read More
1. Mail to a different list Your list is the... Read More
Oh come on! FREE is free. Zero, zip, nada, zilch.... Read More
Marketing |