Build Relationships

Personal marketing makes it easier to sell, by building relationships nurtured on awareness, value and trust. Make your relationships more fruitful by making them personal. Use these powerful yet simple tips from the book, Secrets of Power Marketing; Canada's first guide to personal marketing for non-marketers.

Say thank you

Everyone wants to hear 'thank you'. The easiest way to say thank you is verbally - but the most powerful and memorable is with a hand written note. We receive so few hand written notes that we read them first and value them because we know you took the time to write it personally. Say thank you to your clients for the opportunity to work with them. Say thank you for considering you - even if they did not hire you. There are so many opportunities to say thank you; thanks for the lead, information, invitation, advice, idea, introduction, publishing your article,?

Say Congratulations

The cousin to 'thank you' is 'congratulations'. Congrats on becoming president of the association, getting the new job, appearing in the paper, completing a successful project, volunteering for a charity, winning the award, being nominated, expanding the business, opening a new office,.. This is a great way to make first contact with a prospect or key influencer.

Send postcards

Open your mail. What do you find? - bills, junk, flyers, post card. What do you read first? I read the post card to see whom it is from? When you travel, (on business or vacation), send post cards to your important clients and prospects. Keep your message simple and sign your full name clearly. Even when you don't travel use post cards to stay in touch, say thank you or congratulations. You could use postcards of a local attraction or print your own customized cards. I keep a supply of Canadian flag post cards handy.

Send books

Most receive and throw away a lot of business cards. But when we receive a book we keep it and put in on a shelf. We might even read it or at least glance at it. If you wrote a book give it away - it is your best brochure. If you have not yet written a book you can still give books as a gift. Give a book that supports your message or one that you know your prospect will love. Check with the authors - they might give you a deal if you buy a bunch.

Build relationships with your clients and prospects.

About The Author

© George Torok is coauthor of the national bestseller, Secrets of Power Marketing - Canada's first guide to personal marketing for non-marketers. To arrange for George Torok to work with your organizations visit www.Torok.com or call 800-304-1861

info@torok.com

In The News:

pen paper and inkwell


cat break through


Data Map Charting for Mobile Businesses

As we study the demographic regional variations for small service... Read More

Commercial Collections By Telephone

The telephone enables a credit manager to make many contacts... Read More

Where to Find New Customers Using B2B Direct Mail

The challenge in business-to-business direct mail is knowing where to... Read More

Increase Your Response with Multi-Step Marketing

"There is only one way to judge the effectiveness of... Read More

10 Tips to Grow Your Business Plain & Simple

"Try not to become a man of success but rather... Read More

Polishing Your Translation Style - Marketing Your Services

You have read part 1 & 2 of this article... Read More

Want To Impress Customers, Win Clients and Influence People?

Remember the baseball cards kids traded while... Read More

Gift Cards - Is It Time to Use Them for My Business?

You're probably thinking, here we go again somebody is trying... Read More

Making Networking Work

Several years ago, "networking" was the hot buzzword. Everyone was... Read More

Trade Show Promotional Products ? Boosting Booth Traffic

I was about seven or eight years old when I... Read More

7 Great Ways to Market Yourself and Your Business to Help Increase Sales

Do you own a business and need ideas on how... Read More

The Illusion of Print Mail Services

If ever there was a lazy way to easy profits... Read More

5 Tips on Establishing Yourself As An Expert In Your Community

Wondering how to get new patients into your practice? Wondering... Read More

How to Get the Right Clients and Avoid the Wrong Ones

If you are like most service professionals and small business... Read More

Discover the Winning Marketing Strategy Secrets of Donald Trump Apprentice Wanna-bes

The highly entertaining Donald Trump's search for an apprentice turned... Read More

Customers: The Key To Successful Marketing

How well do you know your customers?What is the primary... Read More

Trade Show Promotions That Are Memorable

If you have been to expos and trade shows as... Read More

Notable News - Its Not About You!

You enjoy what you do. In fact, you love your... Read More

Making a Hit with Your Marketing Campaign

Considered a vital link in a show's promotional plan, direct... Read More

Marking Your Territory

We all know the familiar adage "if it walks like... Read More

Marketing Strategy - Whats Your System?

Where Do Most of Your Clients Come From?Is it from... Read More

Discount Promotional Items ? How to Save Money

It takes money to make money is an adage we... Read More

Do I Need an RSS Feed?

RSS has been around for more than 10 years but... Read More

Five Steps to Partnering with Companies to Build Your Client Base

Wouldn't you love a simple formula for easily growing your... Read More

How to Save Thousands on Your Marketing

Marketing can be expensive. It doesn't have to be, but... Read More

Top 5 Design Tips to Create Eye-Catching Marketing Materials

Great graphic design looks effortless, but it requires lots of... Read More

How to Size an Emerging Market

In developing their business plans, companies of all sizes face... Read More

How To Let Your Customers Search For YOU! ? Part 2

First I want to welcome you to part two of... Read More

Planning Your Postcard Marketing Campaign

Before you create your postcard, do a little planning. Ask... Read More

The Death of Product Packaging as We Know It.

It used to be you that if you had a... Read More

Direct Mail Response Rates Soar With Dimensional Mailers in Business-to-Business Lead Generation

The toughest job you face as a B2B direct marketer... Read More

The Art of the Business Card

Use a business card as a note pad for recording... Read More

What Does Marketing Mean?

You can have the best little business ever with wonderful... Read More