The Truth About The Fallacy Of 7

Ted Nicholas is a marketer with a proven track record. He has started, operated and sold 21 profitable businesses, and is responsible for the direct or indirect publishing of hundreds of books and publications. Ted Nicholas is a well- known and respected leader in the information marketing business.

Ted Nicholas has mastered the art of selling. His million dollar best selling books and other successful ventures will show you how you can use the power of the written and spoken word to grow your business.

His business development strategies are designed to help you achieve higher profits and lower taxes. Ted has assisted hundreds of entrepreneurs in building successful businesses. His skills as a copywriter and direct mail marketer have earned him the title "Guru of Direct Mail Marketing".

All of that notwithstanding however, in my not so humble opinion, he has also perpetrated one of the biggest and most inaccurate fallacies in the history of marketing.

Ted has convinced countless number of marketers to, when pricing their products and services end their prices with a "7."

For example, instead of pricing your product at $19.95, price it at $19.97. Or better yet, he advises dropping the change altogether and pricing your product at $17.00 or $27.00 or $97.00. His research supposedly proves that the number seven dramatically increases sales.

Even more remarkable is how many marketers accepted this fallacy as gospel, without doing any real testing of their own.

I have no idea what scientific formula Ted used to arrive at his conclusions, but with all due respect to Ted Nicholas, his theory's a bunch of bull!

How do I know? Because I thoroughly tested his theory myself and discovered no discernible difference in response or profits.

I also base my conclusion on perhaps the greatest authority in marketing: Televison infomercials.

If you want to see marketing at its absolute finest, watch television infomercials. Yes, I know many of the products are garbage and don't work as advertised, but the marketing itself is simply brilliant! And their market research is second to none.

In other words, producers of television infomercials are masters at pricing products for optimum response.

And almost without exception, every infomercial I've watched over the years, regardless of the product, have prices that end with a five or a nine. For example, $29.95, $39.99, $249.95.

Of course, you don't have to take my word on this, you can check it out yourself at:

http://www.AsSeenOnTV.com

This website features literally thousands of the famous tv products you've seen advertised over the years. Just check how they price their products.

And I'll take it one more dramatic step further. I'm sure you've heard of Ron "Veg-O-Matic" Popeil. But just in case you haven't, I'll give you some background information.

Ron Popeil is the undisputed "king" of infomercials and a multi-millionaire many times over. Over the last 40 years he has sold more than a billion dollars worth of products. He was voted by "Self" magazine readers as one of the 25 people who have most influenced the way we eat, drink and think about food.

The 70 year old Popeil is still going strong, his latest product, the "Showtime Rotisserie and BBQ"--which he invented--flies out the door by the thousands every week.

Here's his website: http://shop.ronco.com/

Again, check out how he prices his products.

This man has sold more than a billion dollars worth of products, so I would say he's got this pricing thing pretty well mastered, wouldn't you?

In conclusion, the number "7" may be lucky in dice, but in marketing, it's just another number!

About The Author

Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net

Double your income! Internet marketing expert, Dean Phillips will teach you how to double your income, starting today...Guaranteed! For details just visit my website.

Website: http://www.lets-make-money.net

dean@lets-make-money.net

In The News:

pen paper and inkwell


cat break through


Metaphysical Marketing

The foundation of success is in your mind. You do... Read More

8 Proven Ways to Get Referrals

Do you find it hard to ask for referrals? I... Read More

Have You Tried Cause Marketing?

To help promote your small business or professional practice, consider... Read More

How to Put the Profit Producing Power of Couponing to Work for You

Coupons have proven themselves to be highly effective sales tools... Read More

How To Conduct Effective Online Surveys

Although they are inexpensive and product fast results, online surveys... Read More

15 Ways to Promote eLearning Programs

Pre-note: In this article, teleclass is an example used to... Read More

The M-Word

It was a real eye-opener to hear the perceptions people... Read More

Writing Business Newsletters: Avoid the ?Me, Me, Me? Mistake

Effective customer newsletters find the right mix of promotional and... Read More

7 Cheap & Easy Ways To Get Prospects

Here are some quick techniques you can put into place... Read More

The 3 Unknown Steps of Marketing Success

To be your own marketing expert you first need to... Read More

11 Rock Solid Techniques For Generating Product Ideas Anytime Anywhere!

Whatever business you are in, either online or offline, you've... Read More

The Top Seven Marketing Mistakes

In my view, nearly all government statistics about reasons for... Read More

Demographics For the Masses

Information is the lifeblood of the economy. That's especially true... Read More

Writing Sales Letters That Sell

The most important part of any marketing you do is... Read More

Top 10 Benefits of Hiring a Marketing Writer to Write Your Marketing Materials

1. It costs less to delegate to a professional than... Read More

Standards for Dry Washing and Pressure Washing in Mobile Car Care

The industry standard for mobile washing is completing the car... Read More

The Most Powerful Marketing Strategy Available To Small Businesses

Most small business owners want to generate huge profits, with... Read More

Do I Need an RSS Feed?

RSS has been around for more than 10 years but... Read More

Time for A Marketing Tune-up

If you have been in business any length of time,... Read More

Packaging Trends You Cannot Overlook (part #1):

1) People are buying in smaller quantities. Our busy lifestyle... Read More

The Most Powerful Marketing Weapon Ever Invented

It was probably first discovered out there in the caves... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 4

Let's continue to discuss the various marketing principles that are... Read More

Wooing Women With Packaging

In just one month three California vineyards have introduced new... Read More

Why Insight and Flexibility is More Important than Perseverance in Marketing

Marketing successfully requires not only insight into how a product... Read More

Dont Advertise Your Business - Market It!

Too many business owners believe that marketing their business means... Read More

Optimizing Your Email Marketing

Email CampaignsEmail marketing can be a tremendously valuable tool for... Read More

Turbocharge New Sales with a Marketing Database

What is the most valuable asset your company owns? Inventory?... Read More

Know Thy Competition

BREAK FROM HO-HUM MARKETING ? IT'S TOO BORING! Once you... Read More

13 Lessons in Marketing, Super Bowl Style

Each year, the Super Bowl provides marketers opportunity to study... Read More

How Well Do You Know Your Prospects? Find Out With This 10-Point Quiz

It's crucial to know your prospects if you want to... Read More

Unique Marketing Ideas That Generate Cash!

First of all - keep in touch with your customers!... Read More

5 Steps to Success: A Surefire Way to Achieve Your Goals

No doubt you started this year with some big ideas... Read More

Generational Marketing

Having run a multi-state franchise company with multiple brands it... Read More