Preventive Marketing Offers Small-Mid Sized Business Owners An Ideal Way To Maximize Their Results

As the owner of a creative services boutique - I have realized that at least 9 out of 10 prospects/clients have suffered from one or all of the following (very detrimental) symptoms of trying to grow their businesses:

Trouble defining their "BIG PICTURE"

Little to no understanding of "evolution focus"

Overwhelming feelings of "being stuck", "spinning wheels", "not knowing what to do next"

Not enough information about options, alternatives and solutions to common strategies

Not enough knowledge or support to ask the right questions when researching opportunities

Challenges in differentiating between "good advice" and "bad advice"

Difficulty bouncing back from ill advised decisions

Exhausting unnecessary dollar amounts for otherwise less expensive projects

Not enough resources to avoid future mistakes

Unrealistic expectations about each unique component of the marketing mix and how enlisting one does NOT guarantee another.

Somehow along the way the corporate mentality of "delegate everything" has convoluted the fact that small-mid sized businesses don't always have the resources to do this. Owners who elect to "do everything", do so under the pretense that it will only be temporary and that as soon as money comes in they will contract the right people. The underlying trouble here is that those who choose to do it all - find themselves spending more time and money researching information that is readily available in the right places; the revenues they need to hire someone - get harder and harder to generate and somehow mover further and further away from them.

Prevention marketing can provide a quick resolve. Albeit a "new concept" by definition - Prevention Marketing allows business owners to consult with Marketing Experts who have "been there & done that" time and time again. These Marketers have made the mistakes that they advise others not to or they have helped countless clients bounce back from their mistakes (and learn just the same). They are also very connected to those who work in the trenches (if they don't do it themselves) and they do regular research on new and innovative solutions to age old and up-coming marketing strategies.

Prevention Marketing can set business owners up with all of the right information BEFORE decision and implementation begins; in turn avoiding, reducing or in many cases eliminating the effects of above growth symptoms.

Keep your eyes and ears open for a Prevention Marketer in your region; they could save you hundreds if not thousands of dollars on marketing your business!

About the Author: Cijaye DePradine is the Principal Preventive Marketing Strategist for Cijaye Creative (http://www.cijayecreative.com) and a variety of business partners throughout Canada. She is also the author of PROJECT jumpSTART (http://www.jumpstartexperience.com)- A planning template for YOUR marketing SUCCESS. She has helped numerous businesses save thousands of dollars in marketing while also contributing to their gains and acquisitions in the areas of Internet marketing and publicity.

---

Direct Mail Response Rates Low? Eliminate These Mistakes

Are your direct mail response rates lower than you expect?... Read More

Encouraging Contact

The small time promoter has to work hard and on... Read More

Ten Effective Ways to Capture Market

1.Evaluation of Existing Products / Therapies2.Assessment of New Products3.Market assessment... Read More

Neuromarketing: Smart Marketing Or Jedi Mind Control Trick?

In the international bestseller "Blink," Malcolm Gladwell explains why our... Read More

What Does Your Business Card Say About You? - Making A Great First Impression!

Interesting article in USA Today that I read this week... Read More

How to Critique Your Own Yellow Page Ad

Forget what you know about your business Your goal is... Read More

10 Ways to Get Your Flyers Noticed

An inexpensive way to promote your services is to createvarious... Read More

Marketing Tips: Free First

When people think about promoting their business, the first thought... Read More

The Process of Change in Marketing Approaches

In a world economy that is in constant flux and... Read More

The Fundraising Letter PS: 25 Powerful Things To Say There (Includes Examples & Samples)

Donors read postscripts. This is a sad but important reality... Read More

Creating Your Future with a Marketing Plan

Almost everyone who dreams of starting their own business is... Read More

Word of Mouth Marketing

'Word of Mouth' is still one of the most effectivemarketing... Read More

Teaming Up Marketing and Sales

The Pitchers: SalesLet's say you have a new baseball team... Read More

The Power of Thank You

Sometimes we loose site of the small things in life... Read More

Stay in Touch with Leads and Get More Closes

How many leads have come into your business since the... Read More

Big Money With Folios

One of the easiest, if not the easiest, ways of... Read More

How To Recover Your Almost Customers

You'll always need to find new prospects for your business.... Read More

Using Alternative Media to Generate More Customers

Last week I received a very nice thank you gift... Read More

Planning Your Postcard Marketing Campaign

Before you create your postcard, do a little planning. Ask... Read More

Key Marketing Strategy - You Need To Stay Visible!

If you want to get consistent results from your marketing,... Read More

How to Put Law & Order into Marketing Your Legal Practice

First in a series of three articlesRegardless of your law... Read More

Online Communities - A Marketers Wildest Dream and Worst Nightmare!

Online Communities are all over the Internet and attract lots... Read More

How to Earn the Right

"How to Earn the Right..."Marketing your professional services is a... Read More

Pamphlets and the Money They?ll Put in Your Pocket

People are making a fortune on pamphlets. If you go... Read More

Four Super-Deadly Marketing Sins - And How To Fix Them

It seems nowadays every marketing guru and their brother-in-law has... Read More

Pay for Performance Pricing Models for Search Engine Optimization

I do think that it is entirely possible for an... Read More

Client Attraction Technique #1: Niche Marketing

When asked "what business are you in" many business owners... Read More

13 Lessons in Marketing, Super Bowl Style

Each year, the Super Bowl provides marketers opportunity to study... Read More

Are Corporate Awards and Corporate Gifts Beneficial for Your Business?

With the increased challenges that all companies are faced with,... Read More

The Value of a Customer

The Driver of All Marketing EffortsYou need to determine what... Read More

The Five Most Common Joint Venture Marketing Mistakes To Avoid

Joint Venture marketing has become a highly popular way for... Read More

4 Steps to Successful Offline Drawings

There are many different ways to market offline, each important... Read More

5 Ways to Upgrade Your Existing Marketing Materials for Practically Nothing!

In addition to direct marketing strategies you want to be... Read More