Five Steps to Partnering with Companies to Build Your Client Base

Wouldn't you love a simple formula for easily growing your small business? Here is something that could be just what you are looking for:

1. Create an information product based on your expertise.

2. Sell or license many copies of the product to a large company.

3. Guide the company in using your product as a promotional item to sell more of their products or services.

4. Be sure your own name is someplace in the product.

5. Watch your client base grow.

Yes, it can be as easy as that. You may be thinking you don't know quite where to start. Begin with the sound bites that have come out of your mouth over and over again with your clients and audiences. Capture those sound bites into tips in a file on your computer. Arrange the tips into categories. You can then develop a written or electronic tips booklet, a text or audio CD, an audiotape program, or any of a number of other formats, based on the single tips manuscript you have created. Add some information in the beginning or at the end about your background and, by all means, include your own company contact information.

Once the manuscript is refined to your liking, save the file in a PDF format. That can often be adequate to present to decision makers at large companies. They can then best decide what form of your material will suit their promotional purposes. This saves you doing much production until you have a likely buyer. There are times you won't need to do any production at all when you license the large company the specific and limited rights for them to do the production, using your materials. Those rights will be delivered in the form of a written and signed agreement.

The company may want to offer your manuscript content as a customized tips booklet with any purchase of their products during a particular month. Or they could be interested in distributing your content as a print CD to anyone who opens a new account with the company. These are two of many ways the company could offer a customized copy of your product as a way to promote the company's sales. The customization will be the company's name, logo, web site address, or any other information they want to include. In each copy they distribute, your name and maybe even your company name is also included somewhere in the product. The promotional activities of the large company serve your own promotional interests at the same time. Plus the company has paid you for the right to do all of this. It doesn't get a whole lot better than that.

Go capture those sound bites you've been saying, and turn them into both direct and indirect new income as you build you client base by helping large companies build theirs.

Paulette has personally sold over a million copies of her 16-page tips booklet, '110 Ideas for Organizing Your Business Life,' in four languages, without spending a penny on advertising. That includes several licenses to some very large companies who helped grow her client list and their own in the process. Her San Diego, California -based company, Tips Products International, has products and services to assist you in writing and marketing your own booklet on any topic. http://www.tipsbooklets.com or Paulette@tipsbooklets.com

---

To Swag or Not to Swag: Tip to Brand Your Tchotchkes on a Shoestring

It's interesting to see how resourceful people become when starting... Read More

7 Marketing Lessons I Learned From the Muscleheads at Golds Gym

Can I share a secret with you?I love working out.... Read More

8 BIG Benefits To Selling Big Ticket Items

Ok, before we get down to the benefits of... Read More

Motivating Shoppers with Online Coupons (Part 2 of 2)

Last time we discussed how online coupons and promotion codes... Read More

Marketing Strategy - Whats Your System?

Where Do Most of Your Clients Come From?Is it from... Read More

Collecting Customer Data The Easy Way

Market research is a critical component of any marketing strategy.... Read More

Mail Can Make You Money

Are you still waiting for business to turn around before... Read More

10 Important Marketing Tips

Each of the following Ten Marketing Tips is based on... Read More

Is Most Marketing by Small Businesses KILLING THEM?

I just collected my mail. As usual, more than 80%... Read More

The Top 10 Ways to Market your Business or Professional Practice Without Networking

While focused, strategic networking is usually the most efficient way... Read More

20 Tricks to Help Get That Envelope Opened

When your envelopes aren't opened, you can't make money! Beforeyou... Read More

Work Backward And Make More Sales!

It goes against the grain, especially for those of us... Read More

Networking Basics Turn Yourself Into A Profit Making Giant

I would like to introduce you to one of my... Read More

Incentives For Customers? Whats New?

Lost & Found for the 21st CenturyHere in the 21st... Read More

The Power Of A Story

If you want your marketing to be effective, you absolutely... Read More

How to Put the Profit Producing Power of Couponing to Work for You

Coupons have proven themselves to be highly effective sales tools... Read More

10 Tips For Packaging That Sells Products To Boomers

Boomers are a prime and growing target audience. Does your... Read More

4 Steps to Successful Offline Drawings

There are many different ways to market offline, each important... Read More

How to Develop an Effective Company Profile -- and Why

What is a company profile? ... Read More

A Look at Color Brochure Printing

Brochures have become vital in today's workplace, serving a wide... Read More

Postcards: Awareness Tool or Selling Tool?

Are postcards better for building awareness or for selling?In my... Read More

A Tool For Selling New Ideas!

Imagine tossing a pebble into a crystal clear pond on... Read More

Three Alternative Methods On Getting Quality Testimonials with Bonus

Here are three alternatives to increase your testimonial numbers or... Read More

Utilizing Your Best Hidden Asset To Increase Sales

You probably already have in your possession one of the... Read More

An Easy Start to Mail Order

Listing names of Big Mail Requestors, and sending out packages... Read More

Small Business Pricing Strategies

Think the best way to get more customers is to... Read More

3 High-Impact Fixes For Your Marketing Woes

How many times has your competitor gotten one over on... Read More

Brochures that Generate Sales Leads (and How to Write Them)

One rule in direct mail is that your letter sells... Read More

Top Five Tips for Marketing that Gets Results

When marketing your practice, as well as designing your brochure,... Read More

Making a Hit with Your Marketing Campaign

Considered a vital link in a show's promotional plan, direct... Read More

Build a Dynamic Business - 10 Steps to Start You Off

It's where your employees are in a 'special place' when... Read More

The Magic of Keep-in-Touch Marketing

Yesterday I received a phone call from an acquaintance that... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 5

How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing... Read More