Hold Onto What Youve Got

You probably spend a great deal of your time looking for new customers or clients. However, are you sure your doing enough to hold onto the ones you've got. One of the least costly ways to grow your business is to get customers to come back and buy more of your product or service.

How many customers have you lost this month? I'm sure it's not something you want to think about too much, however it's inevitable that you'll lose customers and clients for a whole range of reasons many of which are out with your control.

I read a survey some years ago that suggested customers leave a business for four basic reasons: 14% leave because they're dissatisfied with the quality of the product or service, 9% leave because of price, 5% leave for other reasons and a whacking great 72% leave because of "supplier indifference".

Too many suppliers give customers the impression that they don't care about repeat business. I've stayed in hotels, dealt with banks and building societies and dealt with suppliers who didn't seem to care whether I came back or not.

We need to continually let our customers know we care about them. We need to keep in touch, write to them, send them information and occasionally 'phone them. When they contact us we need to make sure we sound warm and friendly, pleased to hear from them, efficient and maybe even look and sound like we're fun to do business with. It's not a lot different from our personal relationships. If we don't keep telling the people close to us how much we care and keep writing and 'phoning, then we shouldn't be too surprised if they leave us one day.

Use logic and emotion to keep your customers. Give them the best products and service and give great value for money. However, always remember, your competitors will be doing much the same thing. The difference will be determined by how you communicate with your customers on an emotional level, either face to face, on the 'phone, by letter or email.

I bought a new car from a local dealer a few years ago. I've never heard from them since. A dealer for the same brand of car fifty miles away writes regularly with details of special offers. They send a regular news letter and the occasional very courteous 'phone call. I'm going to change my car soon, guess who'll be getting the sale?

Discover how you can generate more business without having to cold call!

Alan Fairweather is the author of "How to get More Sales without Selling" This book is packed with practical things that you can do to ? get customers to come to you . Click here now http://www.howtogetmoresales.com/Witho ut%20Selling.htm

---

Practical Advice to Generate Successful Campaigns Using Merged Lists

You could end up with poor results when designing a... Read More

Why Your Business Need a Website

Web Presence gives your business a distince edge over your... Read More

Increase Repeat Business and Referrals with Direct Mail

So you have been writing mortgages like crazy now for... Read More

Corporate Gift Tips To Wow Clients & Associates

1) Know the company and their culture. Are they trendy... Read More

Integrity and Marketing - Finding the Right Balance

When marketing themselves to leads and prospects there are five... Read More

Package Your Products for Thunder Thigh Women - Big Butts Too

Wake up women (and you men too). I think we... Read More

The Biggest Problem With Your Marketing Is...?

What is the biggest problem most marketers have? Who knows.... Read More

Marketing Brain Trust

Rest assured that no matter how smart you are, you... Read More

Bedroom Marketing

Hopefully we are all adults here, so let's talk about... Read More

10 Essential Criteria For Choosing Your Target Market

A specific group of people you will focus on selling... Read More

The 3 Unknown Steps of Marketing Success

To be your own marketing expert you first need to... Read More

How Effective Customer Surveys Will Help Innovate Your Business

Have you ever wondered why the phones aren't ringing the... Read More

CRM System: Give Meaning to Your Data

A customer relationship system (CRM) system uses technologically-driven strategies to... Read More

Why Cutting Prices Is Like Cutting Your Own Throat

Why cutting your prices is like cutting your own... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically,... Read More

Time for A Marketing Tune-up

If you have been in business any length of time,... Read More

Tips For Developing An Effective Questionnaire

Developing the questionnaire is undoubtedly the most important part of... Read More

Chill Out With A Summer Time Marketing Plan

Is your business experiencing a summer time slump? Traditionally only... Read More

Business Marketing Strategies

For many small business managers, finding the time and commitment... Read More

Value Proposition is the Key to Success

Value proposition is treated as the standards or service that... Read More

Why You Buy, Part Two

More of the findings of the recent studies in behavioral... Read More

E-commerce : The Bottom of Pyramid Approach

For centuries and most of the decades in the 20th... Read More

An Easy Start to Mail Order

Listing names of Big Mail Requestors, and sending out packages... Read More

The Easiest Marketing Plan Youll Ever Find

When it comes to marketing there's simply too many choices.... Read More

Build your Trade Show - Virtually

Virtual trade shows are gaining momentum as a way to... Read More

Systems - Marketing Your Business Successfully

Business Systems that work for anyone, are a fundamental necessity... Read More

Catalogs are Selling Machines

If you've got a mailbox, you're no doubt aware of... Read More

Boost Your Business With Testimonials

When used correctly, testimonials can boost your response dramatically. They... Read More

Marketing with Special Reports. 5 Ways to Develop Content Your Prospects Cant Wait to Read

So you've decided to start publishing an e-newsletter, or you'd... Read More

Why Most Marketing Videos Dont Work

Every now and then I will meet someone who has... Read More

Sales Resistance on the Rise

Have you noticed it? More and more marketing campaigns are... Read More

Big Ticket Marketing in 28 Minutes

I read an article recently about how many mainstream retail... Read More

How Your List Affects Postage Costs

HOW YOUR LIST AFFECTS POSTAGE COSTS AND WHAT YOU CAN... Read More