Hold Onto What Youve Got

You probably spend a great deal of your time looking for new customers or clients. However, are you sure your doing enough to hold onto the ones you've got. One of the least costly ways to grow your business is to get customers to come back and buy more of your product or service.

How many customers have you lost this month? I'm sure it's not something you want to think about too much, however it's inevitable that you'll lose customers and clients for a whole range of reasons many of which are out with your control.

I read a survey some years ago that suggested customers leave a business for four basic reasons: 14% leave because they're dissatisfied with the quality of the product or service, 9% leave because of price, 5% leave for other reasons and a whacking great 72% leave because of "supplier indifference".

Too many suppliers give customers the impression that they don't care about repeat business. I've stayed in hotels, dealt with banks and building societies and dealt with suppliers who didn't seem to care whether I came back or not.

We need to continually let our customers know we care about them. We need to keep in touch, write to them, send them information and occasionally 'phone them. When they contact us we need to make sure we sound warm and friendly, pleased to hear from them, efficient and maybe even look and sound like we're fun to do business with. It's not a lot different from our personal relationships. If we don't keep telling the people close to us how much we care and keep writing and 'phoning, then we shouldn't be too surprised if they leave us one day.

Use logic and emotion to keep your customers. Give them the best products and service and give great value for money. However, always remember, your competitors will be doing much the same thing. The difference will be determined by how you communicate with your customers on an emotional level, either face to face, on the 'phone, by letter or email.

I bought a new car from a local dealer a few years ago. I've never heard from them since. A dealer for the same brand of car fifty miles away writes regularly with details of special offers. They send a regular news letter and the occasional very courteous 'phone call. I'm going to change my car soon, guess who'll be getting the sale?

Discover how you can generate more business without having to cold call!

Alan Fairweather is the author of "How to get More Sales without Selling" This book is packed with practical things that you can do to ? get customers to come to you . Click here now http://www.howtogetmoresales.com/Witho ut%20Selling.htm

---

T.E.A.M Profit

As you network and meet other business owners, keep this... Read More

10 Proven Ways To Accelerate Your Profits

1. Make copies of your web site in many different... Read More

Three Simple Keys Will Make Your Customers Stick

Do you spend a lot of time and energy courting... Read More

How to Start a Big Mail Service

A BIG MAIL SHOULD CONTAIN:At least three to four Mail... Read More

Getting The Big Picture Series: Part 2-Whats Beneath The Surface?

When you take a piece of gold to a pawn... Read More

Joint Venture Marketing: What and Why

What is a Joint Venture? A joint venture is an... Read More

Get Personal: Letters vs. Direct Mail

One of the reasons direct mail works is the personal... Read More

Knowing When To Charge More and To Charge Less

More And MoreIt was notable that when I started my... Read More

Global Market in the Cyber world?Go and Get It !

With the Internet opening up the doorway to the global... Read More

Mastering the ABCDs of Small Business Marketing & Selling

I believe that small business marketing and selling follows a... Read More

Marketing Is A Long-Term Investment

"Dig your well before you're thirsty" is the title of... Read More

Fertilizer For Your Grassroots Marketing

Looking for a great way to drive traffic to your... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 3

To read the beginning of this special report, you can... Read More

The Seven Keys to Marketing Genius: The Complete Guide to Increasing Your Marketing IQ

How smart is your marketing? Do you follow the crowd... Read More

Is Your Marketing Working...

That is the question, you should be asking yourself. Many... Read More

10 Effective Ice Breaking Questions

Whether you go to a Chamber of Commerce event, a... Read More

Turbocharge New Sales with a Marketing Database

What is the most valuable asset your company owns? Inventory?... Read More

Marketing Tips - Ten Quick Marketing Actions

It is often difficult to manage to do marketing tasks... Read More

Why Great Companies Survey: Martian Logic!

If an alien civilization from Mars was planning a friendly... Read More

10 Simple Ways to Boost Your Sales IMMIDIATELY!

Alright you've got yourself a nice website with a great... Read More

CD ROM Business Cards - Offline Marketing For Online Promotion

It's a great concept, - and it has a 'cool... Read More

3 High-Impact Fixes For Your Marketing Woes

How many times has your competitor gotten one over on... Read More

Celebrity Product Placement: A Primer

With more and more companies wanting to integrate their products... Read More

Two of the Biggest Hurdles

As I was preparing for a presentation recently, I was... Read More

Marketing Yourself and Your Business to Thriving!

We all watch the commercials on TV. We hear them... Read More

Matrix Web Sites - Scam or NOT?

While I am not talking about the movie "Matrix", you... Read More

Developing the Unique Selling Proposition

The "Unique Selling Proposition" advertising campaign was developed by Reeves... Read More

Eleven Reasons Donors Stop Responding To Fundraising Letter Appeals

Donors will stop responding to your fundraising letter appeals for... Read More

Linking Features & Benefits

I'm sure that you've had those Eureka! moments, too. When... Read More

Take the Logo Litmus Test

Here is your C.I.T.T. (pronounced "kit")[Color ? Illustrate? Type ?... Read More

Universal Principals That Guide Business Growth

Universal principals are those "self-evident" truths that have guided brilliant... Read More

Sell Big Ticket Items Now! - 1 Simple Step To Keep Your Fears From Holding YOU Back

First, some background on today's topic. I've had a terrible... Read More

Psychology of Setting Prices

Pricing is one of the four major components of marketing.... Read More