Business Leads

Anyone who runs their own business can tell you how challenging it is to generate business leads on a consistent basis. Finding good leads and generating more sales is vital to the long term growth of any business. There are many well documented sources of business leads ? we will try to cover some of the best in this article.

As any job seeker can tell you, networking generates far more job offers than simply reading the want ads each morning. The same is true of business leads. Networking with your peers is likely to generate far more business leads then putting an ad in your local newspaper. That is because of the exponential nature of the social and business network.

Say you tell five associates about your great new business. Each of those five associates tells five of their friends and associates, and so on and so on. You can see how quickly your circle can expand. Word of mouth advertising is the most cost effective advertising of all. It's free and it can generate an exceptional amount of interest in your business.

Trade shows are another excellent source of business leads. Trade shows take the networking concept a step further by gathering together executives and business owners for a common purpose. Trade shows can focus on a specific industry or a specific market. For instance, we have a trade show here each fall to which all the local businesses are invited. This provides an excellent opportunity for business executives and small business owners to meet each other and discuss their products and services. This show generates excellent business leads year in and year out.

Industry specific trade shows are an excellent source of business leads as well. For instance, the computer industry holds many trade shows throughout the year, including the well known extravaganza in Las Vegas each year. By concentrating on one industry, the vendors know they will be able to generate good business leads among an audience that is already interested in the product or service they provide. This focus can eliminate a lot of the wasted effort that often accompanies efforts to generate business leads.

Trade magazines can be another excellent source of business leads. Unlike advertising in your local newspaper, or general purpose magazine, trade magazines are focused in on a specific industry. Trade magazines are generally read only by those involved in that industry. Believe me when I say it ? no one reads Network Computing for fun. By advertising in a trade industry journal or magazine, you can be assured of reaching a targeted audience for a reasonable price. There are a number of trade industry journals, both online and offline. Check their circulation rates to make sure you are getting the most bang for your buck.

Being flexible, creative and friendly goes a long way when searching for business leads. Be creative, think of things the other guy has not. Tell the people you meet every day about your business. The more you get the word out about your business, the more business leads you are bound to generate. Always strive to be the best in everything you do. Your drive and determination will help you stay a step ahead of the competition.

-----------------------------------------------

You have permission to publish this article electronically, in print, in your e-book or on your web site, free of charge, as long as the author bylines are included with an active hyperlink to the aWebBiz.com website.

-----------------------------------------------

Barry Stein is the owner of aWebBiz.com where he offers cutting-edge tips on all aspects of business. To find more advice, tools and resources to help you succeed in your business, visit: http://www.aWebBiz.com

Barry's Internet Marketing Blog: http://awebbiz.com/blog

---

Produce More Sales from your Email Promotions - Part 2

Do sales come from your ezine regularly? How many well-written... Read More

Good Vibes/ Bad Vibes

Have you ever walked into a store or business and... Read More

6 Simple Ways to Determine Which Marketing Ideas Are Best for Your Business

Did something catch your eye in a direct mailing this... Read More

The Right Logo

The Logo: a little historyLogotype, commonly know as a logo,... Read More

Matrix Web Sites - Scam or NOT?

While I am not talking about the movie "Matrix", you... Read More

Is Your 4X4 Trail Rated?

"Traction. Articulation. Ground Clearance. Maneuverability. Water Fording. We've put your... Read More

Are Your Prospects Walking Out on You?

After 11 years in sales, I've put together and delivered... Read More

The Advantage and Consequences of New Economy Marketing

Some of the research that has been done today gives... Read More

Direct Mail Personalization

A colleague who does work for a nonprofit organization contacted... Read More

Promotional Marketing Products ? Selecting the Perfect Item

People are known to shop on impulse- buying an item... Read More

Seven Secrets For Building Customer Loyalty In Your Restaurant

Imagine how much your sales and profits would increase if... Read More

Rules of Thumb for Marketing to Your Past Customers

Keeping in touch can dramatically increase business, when done properly.It's... Read More

Your Plan For Marketing Success

The most important, yet overlooked aspect of marketing is an... Read More

The Process of Change in Marketing Approaches

In a world economy that is in constant flux and... Read More

Funnel Your Way to Marketing Success

A funnel is a good way to think of the... Read More

The Day I Learned to Start Saying No

It was the fall of 1998 when I had just... Read More

4 Steps to Successful Offline Event Booths

A great way to gain more local sales is to... Read More

The 30 Incredible Ways To Sell Your Products Now and Sell More

How to sell more and sell quickly online for your... Read More

4 Steps To Increase Your Job Sign Marketing

It's no secret that using a job site sign can... Read More

The Secrets of?

A lot of advertising and mailings promise to reveal the... Read More

Using a Marketing Calendar Template

Owning a small business isn't easy, especially if you are... Read More

Free Marketing Tips

Dumb Excuse #1"I'm not sure I want to invest any... Read More

Trade Show Events ? Do?s and Don?ts

You can love it or you can hate it but... Read More

Mission Statement Impossible

Dant dant da da dant dant da da. Dant dant... Read More

How to Tie a Tie and How To Kiss - What Do They Have In Common?

How to Tie a Tie and How To Kiss -... Read More

Questioning the Data of Demographic Off The Shelf Marketing Products

I have been working on a direct mail campaign for... Read More

The Beginners Mail Order Opportunity Guide

The "Mail Order" business is not a business of itself,... Read More

Web Site Marketing Strategy: 8 Ways To Increase The Perceived Value Of Your Freebies

It is a well known web site marketing strategy: To... Read More

2 Little Words That Work Marketing Magic

In his classic best-seller, "How To Win Friends And Influence... Read More

Free Sample Sales Letter: Example of How to Write a Persuasive Business Marketing Letter

Here is an example of a business-to-business sales letter mailed... Read More

How To Successfully Launch A New Business Activity

I often talk with business owners who tell me how... Read More

The Six-Step Process That Grows Your Business

1. Examine your clientele and define your ideal client. Of... Read More

CRM: Strategic Engine or Just Another Tool?

CRM?strategic engine or just another technology tool? How would you... Read More