Ten Tips for Creating a Winning Proposal ? Part 2

Part 1 of this series described five critical components for creating a winning proposal. In some instances, these components are all a prospective client needs to make a determination and award the job. Be sure to carefully review the request for proposal to determine the amount of information you need to include in your proposal. Remember, each proposal is unique.

Here are five more tips to keep in mind when preparing a winning proposal.

Tip #6 ? Properly Estimate Job Costs

Selecting the right price for the proposed work is a delicate balancing act. Pricing the job too low could cause you to lose money on the job. Also, a bid that's too low might be perceived by the client as unrealistic and cause you to lose the bid. Take time to properly consider the amount of time and materials involved in completing the tasks you have outlined and price the job accordingly.

Tip #7 ? Add Meat as Necessary

Proposal requirements vary greatly. If you're putting together a proposal for a major corporation or a government job, you'll probably need extensive documentation. Examples of additional information that might be required include sub-contractor agreements, non-disclosure forms, contingency plans, change order procedures, risk analysis data, benchmark results and more. If the request for proposal asks for it, be sure you include it.

Tip #8 ? Don't Reveal Too Much!

When submitting your proposed solution to the prospective client's problem, you must not reveal too much information. You need to satisfactorily explain your approach while at the same time keeping some information to yourself. Sound confusing? How about this: If you tell the client exactly how to solve the problem, the client might decide to implement your solution without your assistance! You'll lose out on the bid, not because your approach was inadequate, but because you explained it so well the client did not need an outside company to implement it.

Tip #9 ? Proper Presentation

Once you've gathered all the important components for your proposal, take time to ensure it is properly presented. Put together a Table of Contents and check that all copies of all documents are proofread, smudge-free and in the correct order. Finally, insert the proposal into a suitable binder. Give the finished document a final review; it's your last chance to correct any mistakes. Submit the proposal according to the instructions provided and make sure it is delivered before the submission deadline. If possible, deliver the proposal in person. You never know who you'll encounter on the receiving end!

Tip #10 ? Investigate the Winning Bid

If your company is not awarded the bid, try to learn more about the company that did submit the winning proposal. Put on your investigator hat. Find out the price submitted with the winning bid and the approach that was proposed. Research the company itself. Use whatever you discover as a learning tool for the next time. The information just might help your company put together the next winning proposal.

And there you have it ? ten tips for submitting a winning proposal. Good Luck!

Copyright © 2004 Cavyl Stewart. Get more software tips, strategies and recommendations to help you create winning proposals by signing up for my Exclusive 100% free, 100% original content ecourse: "The Secrets To Unlocking The Power In Your Proposals"! To sign up please visit: http://www.find-small-busin ess-software.com/proposal-ecourse.html

In The News:


pen paper and inkwell


cat break through


4 Dynamic Marketing Tactics

Some of the simplest marketing tactics often produce the most... Read More

Attracting Clients With Ease

Whether you are already running your own business, or still... Read More

Service Marketing - A Relationship Building Approach

Can we imagine a place in the world today without... Read More

Peek a Boo - We See You -- 7 Trade Show Tips for Marketing Managers

Peek a Boo - We See YouDoes your company have... Read More

There Are Benefits... And Then There Are Benefits

Not all benefits are created equal. Knowing which ones to... Read More

How to Save Time and Achieve More by Creating High-Leverage Marketing Assets

The single biggest, non-renewable asset you have is your time.... Read More

15 Commandments Of Creating A Wealth Pulling Niche

Niches are like bathrooms; you never notice them until you... Read More

Features vs. Benefits vs. End Results

If you've been in the copywriting realm for very long... Read More

Why Great Companies Survey: Martian Logic!

If an alien civilization from Mars was planning a friendly... Read More

Top 10 Benefits of Hiring a Marketing Writer to Write Your Marketing Materials

1. It costs less to delegate to a professional than... Read More

Getting New Clients - When Only a Few is More Than Enough

Many of the business owners I speak with are looking... Read More

Marketing is More Than Advertising

Marketing is a business process about which much is written,... Read More

How to Take Your Law Firm to the Next Level

How to Take Your Law Firm to the Next Level... Read More

The Great Direct Marketing Conundrum

Many a home business owner has spent sleepless nights thinking... Read More

Newsletters are Marketing Machines!

Is your business publishing a print or e-newsletter? An informative... Read More

Planning Your Postcard Marketing Campaign

Before you create your postcard, do a little planning. Ask... Read More

Tips for Trade Show Rentals

Trade show rentals allow you more flexibility and the opportunity... Read More

How to Successfully Promote your Business to an International Audience

Breaking into the international marketplace can catapult a company into... Read More

Direct Marketing: Overlooked, Underappreciated, and Unstoppable

Every business needs customers, but more importantly every business needs... Read More

Five Steps to Partnering with Companies to Build Your Client Base

Wouldn't you love a simple formula for easily growing your... Read More

Five Deadly Small Business Marketing Mistakes

Here are some marketing mistakes that take a heavy toll... Read More

Fail Your Way To Small Business Marketing Success!

Are you willing to fail your way to great marketing... Read More

Do You Know Where Your Email Address is Today?

Having people go to your website is not always easy:... Read More

Time for Marketers to Clean Up Their Act!

Some years ago, a prominent Australian hi-tech company... Read More

3 Ways to Gain and KEEP Customers Using Postcards

In today's competitive (sometimes cutthroat) marketplace, savvy business owners need... Read More

Tackle a Newsletter and Come Out On Top

Unlike any other marketing vehicle, newsletters give you the opportunity... Read More

Marketing to a Critical Mass

In "Developing a Marketing Plan", we covered the first steps... Read More

Mortgage Marketing to Realtors ? Creating a Memorable Positioning Statement

Mortgage marketing to Realtors involves having a crystal clear position... Read More

A Great Marketing Model ? Utilizing the Power of OPM

Staying ahead of the marketing curve seems to be a... Read More

Five Steps to a Web Site That Sells

I'm always amazed that people would spend months to develop... Read More

10 Proven Ways To Accelerate Your Profits

1. Make copies of your web site in many different... Read More

Hold Onto What Youve Got

You probably spend a great deal of your time looking... Read More

Make Your Marketing Solve a Problem

You may be engaged in a marketing activities that are... Read More