Consumer Thinking And Search Marketing

12/20/04

According to a recent article by ComScore Networks, about three-quarters of all consumer product research is initiated through a generic search term, such as "televisions" or "Adoption Services". The report goes on to say that in subsequent research efforts consumers tend to re-initiate the search with generic search terms.

Consumers who are actively searching for product or service information do not start where they left off when it comes to multiple searches. If you consider that many people who use the internet are analytic, comparison oriented consumers then you'll understand that many online consumers are going to spend some time developing an array of product/service choices based on price, quality, brand recognition, referral, associated services, and intuition.

Consider that in today's day of franticness and high speed many people either forget small details or have systems in place to deal with small details. Accordingly, unless an online person is an avid "bookmarker" they will do several searches concerning products/services and because they want to 1) not be slowed down by remembering every product or service they come across: and 2) continually be expanding their choice options, they will just by logic and understanding the consumer, almost always start their search with the generic term and work to find the specific product.

Thus, spending some time and resources on generic and general keyword search marketing is a way to key into the thought process of the online consumer just as it is beginning. You need to have your product or service as one of those "initial choice" options as well as being able to be found according to very specific search terms.

The final part is to make sure that your general and generic search terms return very relevant information with an emotional connection. Remember, the online consumer is searching to meet a need or desire; if your website is relevant enough perhaps they'll end their search with you.

************************
Darrin F. Coe, MA holds a masters degree in professional psychology specializing in consumer thinking.

Visit him at http://www.consumer-thinking.com and subscribe to the Darrin Coe Ezine or check out the special report "The Internet Consumer Exposed" at http://www.consumer-thinking.com/exposed1
************************

---

Beware: Marketing Sinkholes Ahead!

Life provides your business with enough opportunities for failure. Don't... Read More

Nine Advance Networking Skills for Seasoned Networkers

A seasoned networker knows the real meaning of networking --... Read More

Marketing Flat? Is It Your Plan or Your Vision?

60+ hour workweeks, cash flows that constantly keep you up... Read More

Connect to Your Customers with Superb Sales Letters

In the age of e-newsletters and e-mail, you may not... Read More

Leverage The Power Of Using Flyers To Advertise Your Online Product or Service Offline

One commonly overlooked method of advertising offline is flyers. Flyers... Read More

Beyond the Booth

With the advent of spring, trade shows begin to blossom.... Read More

Marketing: Can I Trust You?

We live in an unprecedented era of communication. Because of... Read More

Build Your Business Through Networking

Here's one of the most important success principles you'll ever... Read More

Image is Key to Your Marketing Success

In virtually any business first impressions are lasting impressions. Most... Read More

How To Get Your Prospect To Take Action

There's really only one thing that separates Image advertising from... Read More

Will Googles Gmail spell trouble for Email Marketing.

We wait with baited breath for the anticipated launch of... Read More

Why Cutting Prices Is Like Cutting Your Own Throat

Why cutting your prices is like cutting your own... Read More

Heres A Robust, Turnkey, Interactive. Best of Breed, Mission-Critical Solution to Kill Buzzwords

Fellow Publicity Insiders, what does... Read More

Creating a Marketing Timeline That Works: 17 Simple Ideas for Marketing Your Small Business

"Goals are dreams with deadlines." -Diana Scharf HuntWhen clients come... Read More

The Five Most Common Joint Venture Marketing Mistakes To Avoid

Joint Venture marketing has become a highly popular way for... Read More

Marketing To Women

Recent studies concerning the "new world of women" have been... Read More

To Swag or Not to Swag: Tip to Brand Your Tchotchkes on a Shoestring

It's interesting to see how resourceful people become when starting... Read More

Discover the Winning Marketing Strategy Secrets of Donald Trump Apprentice Wanna-bes

The highly entertaining Donald Trump's search for an apprentice turned... Read More

Clever Headlines Usually Flop! Are You Being Too Clever For Your Own Good?

Copywriters that try to be clever, humorous, abstract, or use... Read More

4 Sales Strategies with Your Trade Show Exhibition Booth

Trade show booths can act as an excellent source for... Read More

Why Your Sales Copy Should Be Written As If It Will Never Be Read At All!

What is enthusiasm?Well, consulting good ol' Mr. Webster, you could... Read More

Hello, My Name Is . . . What Your Name Tag Says About You

When you attend networking functions, what kind of name tag... Read More

The Value of a Good Sales Letter!

Regardless of how many forms of promotional material you create,... Read More

Marketing in Business and Commerce in the New Consciousness

The point is what you give to another you give... Read More

Independent Professionals: What Stands Between You and Your Artist Statement?

What Stands Between You and Writing an Artist Statement or... Read More

Online Mentorship Programs: Cash in on Your Expertise

Whether you're a former retail store owner known for your... Read More

Writing Sales Letters That Sell

The most important part of any marketing you do is... Read More

Six Secrets to Creating Successful Tourism Marketing, Websites, Ads, Tradeshow Booths, & More

If you want to substantially increase your tourism prospects and... Read More

Do You Know Where Your Marketing Dollars Are Going?

We all know the importance of marketing to increase sales... Read More

Top Five Tips For Designing Marketing Strategies That Get Results

"But this won't work" said Steve. "I've tried it in... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically,... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 4

Let's continue to discuss the various marketing principles that are... Read More

Direct Mail Marketing Generates Sales Leads: Heres How

1. Personal Unlike an advertisement in a trade publication, which... Read More