Name the Top Cable Network

When Cable began as Community Antenna Television in 1948, all it did was collect over the air TV signals and send them down a cable.

When Cable networks began, so did Cable advertising. The fledgling new networks sold (or gave away) ads in their programs. Memories are etched in our brain; The Amazing Slicer-Dicer, and "so you don't forget, call before midnight tonight". Eventually local cable systems were given permission to sell ads and cover up selected Ginsu Knife ads on the networks.

Local Cable sales have never been great because the audience is so fragmented they can't sell it for even half what the local TV station can get for crummy time slots.

However, Cable is growing in strength and numbers. Now the broadcast industry is talking seriously about the numbers and amounts of national ad sales for Cable. Viewership for the big national over the air networks continues to shrink as Cable continues to grow. It's not an even contest, yet.

A recent look at the numbers show, are you ready for this? Nickelodeon is the number one Cable network (this is for the total day, not prime time. If you buy Cable ads your commercials will be scattered all day). Other movers on the chart, TNT (Turner Network Television), Cartoon Network (A Turner property) Disney, Lifetime, USA, TBS and Fox News.

Most of the Cable networks in the top 20 allow the local systems to insert commercials, some as cheap as 5 bucks each.

The ratings people now count Cable just like TV. As a comparison, consider a recent 60 Minutes broadcast (CBS - over the air) had a rating of 7.0, while Fox News average rating of 0.6 on any given night (that's point 6). A rating reflects the percentage of TV households viewing a program.

For more about Advertising, get my article "CXab;le Ads 5 Bucks!" send blank eMail to MailTo:CableAdsYP@BigIdeasGroup.com

Local Cable is still a good buy if you can keep it cheap and select the networks. The Cable Guy won't like it, but it can be done.

©2005 BIG Mike McDaniel All Rights Reserved Mike@BIGIdeasGroup.com BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:subscribe-956603364@ezinedirector.net

---

Marketing Lessons From Apples iPod

Apple Computer just announced that their earnings from the last... Read More

Use Events to Market on the Internet

Having difficulty knowing what to offer people online? Worried that... Read More

Basic Marketing Dope

Sometimes the simplest data is the best. Marketing is not... Read More

The M-Word

It was a real eye-opener to hear the perceptions people... Read More

Are You Attracting or Repelling Prospects?

There are basically two ways in which you can either... Read More

Be a Smarter Marketer - Learn the L-A-W for Trade Shows

People attend trade shows because they are in a specific... Read More

Becoming The Obvious Choice In A Sea Of Competition

Differentiation, niche marketing, and positioning. These and other related business... Read More

Marketing Your Franchise Online

Do you want to successfully market your business franchise online?... Read More

Cave Paintings, Baseball and Connecting

There's no such thing as a captive audience--any of us... Read More

How to Up-Sell Change

As Freud cautioned, it's insanity to keep doing the same... Read More

15 Ways to Promote eLearning Programs

Pre-note: In this article, teleclass is an example used to... Read More

20 Tricks to Help Get That Envelope Opened

When your envelopes aren't opened, you can't make money! Beforeyou... Read More

Write Better Web Content

If you're reading this article, chances are that you, like... Read More

Build Relationships

Personal marketing makes it easier to sell, by building relationships... Read More

Direct Mail Leads - Brand Identity Guru

Direct mail can be one of the most effective tactics... Read More

5 Steps To Help Fail-Proof Your Growing Service Business

Business startup and failure rates are scary...In The USA...- Every... Read More

Refresh Your Web Site

So you have a Web site. And so does most... Read More

Five Cheap Tricks for Promoting Your Business

If you're like me, you're always looking for ways to... Read More

Customizing Booklets By Industry or By Company

Customizing booklets can be done by industry or by company."110... Read More

Love My Dentist

I love my dentist! When is the last time you... Read More

Teaming Up Marketing and Sales

The Pitchers: SalesLet's say you have a new baseball team... Read More

Marketings Nuclear Weapon

Three seconds. That's what you have to convey your message.... Read More

Clever Headlines Usually Flop! Are You Being Too Clever For Your Own Good?

Copywriters that try to be clever, humorous, abstract, or use... Read More

Practical Advice to Generate Successful Campaigns Using Merged Lists

You could end up with poor results when designing a... Read More

Strategic Internet Marketing

I met Sue at a recent networking event. She is... Read More

The Marketing Secret Every Child Knows

Little Kids Ask Until They Get What They Want.Mom, Mom,... Read More

Niche Marketing: The Affiliate Angle

If you're just dipping your toes into the waters of... Read More

What?s Next? A Guide to Marketing Your New Business

Coming up with an idea, seizing the opportunity, and setting... Read More

Getting the Maximum Marketing Mileage Out of Your Nametag

As a small business owner, you must always explore creative... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and... Read More

Trade Show Exhibit Booth ? 7 Tips to Improve Yours

Once you have decided to participate in a trade show,... Read More

Find the Goldmine Within Your Business

Doing a current customer breakdown can help you find the... Read More

Why Pay for Online Press Release Distribution?

We've all heard that "free advice is worth what you... Read More