5 High-Impact Marketing Tips

Here are 5 high-impact marketing tips you can use to boost your sales quickly. All are simple to implement and they involve little or no new expense.

1. Promote Only One Thing at a Time

Promote only 1 product or service each time you advertise. Many people have difficulty selecting one product when their decision forces them to delay or reject buying something else they also want. When prospects cannot make an easy choice they often make no decision at all ...and you lose the sale.

Tip: Offer new customers a related product or service immediately after they buy from you. Many will accept your offer, producing an easy sale without jeopardizing the initial purchase.

2. Provide Multiple Ways for Customers to Buy

Providing choices of what to buy will reduce your sales. But providing choices of how to buy will increase your sales. Offer many different ways for customers to buy from you. The same method is not convenient for everybody. Prospective customers are more likely to act immediately when their favorite way of ordering is available.

3. Avoid Your Competitors

Look for some new niche markets you and your competitors overlooked. You may uncover a market you can dominate with little or no competition.

One quick and easy way to find profitable new markets is to sub-divide your current market into several narrowly defined niche markets. Then customize your advertising to the unique needs of prospects in each niche market.

Tip: You can narrow the appeal of an existing web site without losing its effectiveness with your main market. Just create customized web pages for each market segment you want to target. Then add a link to each of these specialized pages on your home page.

4. Use Alternative Marketing

Look for alternative media your competitors may be overlooking. For example, many internet marketers are beginning to use direct mail postcards to generate traffic to their web sites. It's a low cost way to bypass the heavy competition online.

A brief captivating message on a postcard with an enticing offer sent to the right prospects will generate a flood of traffic to your website - or a large number of sales leads.

Tip: Postcards are also an excellent low-cost alternative to email. People get so much email today that even legitimate messages are getting deleted unread. But they get few if any postcards. Your message is guaranteed to get their attention when it's delivered on a postcard.

5. Encourage Questions

You're walking away from a lot of easy sales if you don't encourage prospects to ask questions about your product or service.

Only interested prospects will take the time to ask questions. Many will buy ...especially if you answer their question quickly and completely. You can even include a promotion for your product or service as part of your answer.

Make it easy for prospects to ask questions when they are at your web site or in other selling situations where there is no personal contact. For example, provide a phone number or an email address they can use to ask questions.

Tip: If you find yourself personally answering a lot of questions, add a Questions and Answers section to your web site or your sales brochure. Include the answers to the most frequently asked questions. It will reduce the number of questions you have to answer personally.

Each of these 5 marketing tips provides a simple way for you to boost your sales quickly ...and for little or no new expense.

Copyright 2005 Bob Leduc

Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

---

Marketing Strategies to Put Yourself Out of Business

Want to learn how to lose a billion dollars?Just follow... Read More

Directional (Not Direct) Marketing

Those who believe the web is not a direct response... Read More

How To Use Humor Successfully In Your Business Communications

For generations people have been saying that laughter is good... Read More

Whats Your Marketing Attitude?

Entrepreneurs pay a lot of attention to the mechanics of... Read More

Making Your Mark With The Millennials

Generation Y--The second-largest crop of young people in America's history,... Read More

Why Market Research Will Help Your Business

Do Crucial Market Research For Free, On Your OwnIs market... Read More

Has the Internet Killed Off the Direct Mail Baron?

Over the past 30 years, direct mail has been responsible... Read More

Gift Cards - Is It Time to Use Them for My Business?

You're probably thinking, here we go again somebody is trying... Read More

To All Internet Marketers - How To Get My Business?

More and more people are realizing that the Internet offers... Read More

10 Elements Every Direct Mail Piece Should Have

Don't want your direct mail to end up in the... Read More

Attracting Clients With Incremental Marketing

Do you ask prospective clients to go too far?Must your... Read More

Whats Your Selling Sentence?

What's your Selling Sentence? If you have a business, you... Read More

Network Your Way to Success- 12 Tips to Jumpstart Your Business

Lots of people network but few reap the rewards of... Read More

Deciphering Marketing Lingo: Whats the Difference between a USP, Single Message and a Tagline?

Maybe you've heard these different marketing terms, maybe you haven't.... Read More

5 Tips to Grow Your Business Globally

Entering into Global markets is a great way to organically... Read More

Turning The Casual Scanner Into A Buyer

The world is full... Read More

Mortgage Originator Marketing ? Differentiate or Die

One of the best ways to attract more clients is... Read More

Hermey Wants To Be A Dentist

December marked the 40th anniversary of the original broadcast of... Read More

Generational Marketing

Having run a multi-state franchise company with multiple brands it... Read More

Attract Your Dream Customer

Have you clearly defined your target audience? These are the... Read More

Package Your Products for Thunder Thigh Women - Big Butts Too

Wake up women (and you men too). I think we... Read More

How To Recognize Your Niche Marketing Agenda

Starting a business, whether it's retail products or services, must... Read More

The Money Making Secret of The Toll Booth Position

I'm a marketing consultant and at one of my client-companies,... Read More

Chill Out With A Summer Time Marketing Plan

Is your business experiencing a summer time slump? Traditionally only... Read More

Postcards Work

What's the fastest, simplest and cheapest way to promote just... Read More

Connect to Your Customers with Superb Sales Letters

In the age of e-newsletters and e-mail, you may not... Read More

Six Essential Principles for Marketing to Women Business Owners

Marketing to women entrepreneurs is not difficult. You just have... Read More

Business to Business Direct Mail Sales Letters Need an Offer (and Heres Why)

In direct mail, the offer is the incentive or reward... Read More

Marketing on the Cheap: Write? Right!!

We all know the value of writing articles for promoting... Read More

Marketing Strategy 101: 10 Marketing Strategies I Learnt From My Oral Surgeon

This is how the conversation went on my follow-up visit... Read More

Mortgage Marketing - Viral-Email, Referral Marketing Strategy

This is a devastatingly powerful way to extend your marketing... Read More

Mortgage Marketing and Advertising ? The Magical Ingredient

Do you offer superior service, consistently close loans on time... Read More

Mobile Marketing a New Age Strategy

More and more companies seem to be looking for new... Read More