How to Turn Your Marketing Into a Money-Making Machine - Setting The Stage For Successful Marketing

Powerful Marketing has become elusive to many companies seeking strong sales results and overall growth. The sad truth is that Marketing comes across as a rather frustrating process. After all, how do you guarantee the outcome of a campaign when it is unclear what will work and what will not? As someone once said, 90% of Advertising doesn't work-the question is, which 90%!

If we could hone in on that 10% that does work, we would do more of it, right?

The good news is that there is a way, and it is through a scientific approach to our Marketing efforts. But before we can expect to see any results, our mindset must be a focused one, and that requires being on the same page with others on our team, and having solid sources of information (and inspiration!) accessible to allow us to forge ahead in a new direction.

Getting There

There is a place where ideas can happen, where our flowing creativity can give rise to new ways, new possibilities in our thinking. If we are going to increase our Marketing results, that openness must be firmly in place, allowing ideas to bounce freely and solutions to present themselves.

If you are not convinced that your Marketing needs help, ask yourself these questions (and get your team involved!):

* Am I, or are we as a company, resisting change?

* Are there those on our team who come up with great ideas but these are quickly shot down in favor of the status quo?

* Is our Marketing stale, lacking life, and not producing for us?

A "yes" answer to one or more of these questions means that there is room for improvement. And unless you and others involved are determined that change is essential, it will never happen, and any potentially great idea will never come to fruition.

Places to Start

One undeniable place to start, once you have decided to charge ahead, is a most excellent book titled Scientific Advertising. This brilliant publication, which came out in 1923 (no less than 80+ ago!), was written by a very successful adman, Mr. Claude Hopkins.

As the title clearly suggests, Marketing and Advertising can indeed be approached scientifically. Through tracking of various efforts-the success of a headline, copy, the rate of response to a coupon, or other call to action-what works can be determined, as well as what doesn't. In a nutshell, follow Claude Hopkins' ideas even today, and you will turn your Marketing 180 degrees.

As the preface to the book says (and I paraphrase somewhat here): "This book is hopelessly out of date, but amazingly current."

To those who know this powerful book, it is the Bible of Marketing. Read it, and read it again. Implement what it propounds, and you will see the changes-the content is as true today as it was when it was first published.

Use this as your starting point, and see your Marketing truly produce the results that you expect. Never again leave campaigns to chance, and really know what works towards creating a money-making machine!

Josh Barinstein is President of Red Frog, Inc., the Portland, Oregon ad agency that provides worry-free experiences and powerful results in the areas of Marketing, Print design, Web/CD-ROM development, and Video production.

Learn more at http://www.RedFrogInc.com or by calling 888-955-0550.

You have permission to distribute this article as long as all of the text contained herein remains intact.

---

Client Attraction Technique #1: Niche Marketing

When asked "what business are you in" many business owners... Read More

Keeping Marketing Simple / Ten Simple Steps

1. Business CardsIt is very important to market yourself via... Read More

Your Marketing Plan - Prerequisite to Success

Marketing is a vital aspect of a business' operations. It... Read More

How Do You Know Your Clients Cant Pay More?

"My clients can't afford higher rates."When more than 330 business... Read More

People Do Business with People They Like

People do business... Read More

Mastering the ABCDs of Small Business Marketing & Selling

I believe that small business marketing and selling follows a... Read More

How Do I Define My Market?

Your market is who you want to reach. Your customer.... Read More

Mail Orders Most Common Mistakes

THE GREAT MAIL ORDER MYTH There are a number of... Read More

Defining Moment

Do you know your audiences? I mean really know... Read More

Why You Buy

Behavioral economics is a new science that sheds light on... Read More

Package Your Products for Thunder Thigh Women - Big Butts Too

Wake up women (and you men too). I think we... Read More

6 Simple Ways to Determine Which Marketing Ideas Are Best for Your Business

Did something catch your eye in a direct mailing this... Read More

Marketing From Both Sides Of The Ball

In the world of business, marketing is often conveyed as... Read More

How Gratitude Works

Want to know what the highest-impact, lowest-cost tool is in... Read More

Costly Web Copy Pitfalls

One secret to a site that sells: Look at your... Read More

First to Market Theory

AGE OLD QUESTIONBusiness scholars throughout the planet keep asking the... Read More

4 Alternative Ways To Gain Lifetime Customers

You will always have more people that turn down your... Read More

Two kinds of Advertising for a Marketing Strategy

Advertising is the lifeblood of any business. If you do... Read More

Top Ten Blunders Exhibitors Make in Expos/Tradeshows

Triple your response from expos by avoiding the top ten... Read More

Creative Emulation

In business we have a number of ways or tools... Read More

Private Practice Marketing: 3 More Things I Wish I Knew When I First Started

1) Create systemsCreate systems for everything you do, especially those... Read More

The Advantage and Consequences of New Economy Marketing

Some of the research that has been done today gives... Read More

Increase Repeat Business and Referrals with Direct Mail

So you have been writing mortgages like crazy now for... Read More

19 Ways To Attract Higher Paying Clients

Some people have little difficulty attracting and maintaining clients who... Read More

6 Things I Know About Postcards That You Don?t

In my plethora of experience tucked away between these ears,... Read More

The Mighty Marketing Brochure

"Brochure" is French, and it comes from brocher, meaning to... Read More

Why Do They Buy?

A recent issue of Entrepreneur magazine included a marketing story... Read More

5 Ways to Upgrade Your Existing Marketing Materials for Practically Nothing!

In addition to direct marketing strategies you want to be... Read More

How To Get Your Prospect To Take Action

There's really only one thing that separates Image advertising from... Read More

Marketing Tips: Free First

When people think about promoting their business, the first thought... Read More

Forward Thinkers Stay Ahead of the Curve

What is it like from a marketing perspective to be... Read More

Specialized Mailing Lists Make All the Difference

If there is one thing I can't say enough it... Read More

How to Make Profits With a Commission Mailing Business

There are many mailorder publications that will list... Read More