Using Purchased Leads

A little advice about using leads that you purchase from another source;

These are not opt-in leads per-say, that you have gathered using lead capture pages.

They might join your list, but initially this is a whole different animal.

First, some basic advice;

1.) Make sure these leads are 'fresh,' no more then a month old. A week is best.

2.) Make sure your leads come with complete data;

First and last names,
Home address,
Phone number,
Date and time of opt-in,
Ip address and URL they opt in from.

This is PROOF of opt-in. These leads often come on a data spreadsheet and each of the fields has the information described above.

In case of complaints, open the spreadsheet the leads came on and search for their Email address or name, by holding down the "ctrl" and "F" keys on your keyboard. (Control-F=Search) A search box will open up where you can type in the search criteria. Click search. Copy and paste the results into your reply.

3) Do not attempt to bulk Email, from your desk top, using your Email provider. There are programs that will try to do this, but this is futile, as your ISP sets a limit on how much you can send. You do not want to use your personal Email address or business address for this purpose!

Set-up another mail drop for this type of campaign.

For every thousand leads you send, about 10% will get bounced back from people's spam filters. At least 3% will flat-out forget or be un-aware that they signed-up for anything, or thought they were signing up to promote their business , and were not aware that they were giving their E-mail address out for it to be sold.

Most people are perfectly cordial about it and simply un-subscribe, if that is their want.

As with most all of life, it's that 3% who can cause the problems.

Many people load purchased leads into their autoresponder account. The only problems with this, is that spamming has become such a virulent political issue, that many servers will just shut you down if you get any spam complaints, hence most programs have a one strike and you're out policy.

Brian Beshore has been involved with Internet Marketing for several years. He publishes his own Home Business Guide. http://www.bayshorerecords.com

---

Take My Commitment (to Your Biz) Quiz!

Starting and managing a successful small business takes time, energy,... Read More

Multicultural Marketing ? Taking Care of Business At Hand

Multicultural marketing mirrors the changed face of America and is... Read More

5 Tips to Help You Identify WHO To Market To

If you have your own small business, it's important to... Read More

Ten Breakthrough Marketing Ideas

Ten Breakthrough Marketing Ideas1. Create a directory of web sites... Read More

Common Exhibit Marketing Mistakes: Ten Tips on How to Avoid Them

The key to great exhibiting is marketing. But marketing is... Read More

How to Start a Big Mail Service

A BIG MAIL SHOULD CONTAIN:At least three to four Mail... Read More

Trade Show Promotional Products ? Boosting Booth Traffic

I was about seven or eight years old when I... Read More

10 Awesome Ways To Attract More Orders

1. Create a free ebook directory on a specific topic... Read More

The Day I Learned to Start Saying No

It was the fall of 1998 when I had just... Read More

Money Making Real Estate Marketing Ideas

Real estate marketing is a lot simpler than most Realtors... Read More

Census Data Mapping for Small Business

When studying the demographics of an area for a business... Read More

Maximum Marketing - Minimum Budget

Two years ago I started my small Virtual Assistant business... Read More

Turning The Casual Scanner Into A Buyer

The world is full... Read More

Quiz: Where is Your Marketing Message?

Wondering if your marketing message is dancing in the spotlight... Read More

A Good Marketer: What?s the Measurement?

As a business owner, you know how valuable being good... Read More

Maximizing Your Yellow Page Investment

Yellow Page users are the hottest of all prospects ?... Read More

Mortgage Marketing - How to Write a Mortgage Marketing Sales Letter That Gets Results!

Have you ever sat down to write a sales letter... Read More

Tradeshow Booth Cures - Living Color

Feng Shui is the Ancient Chinese practice of configuring home... Read More

Do You Have This Important Tool in Your Marketing Arsenal?

Many business owners do not understand the authenticity and validation... Read More

Give It Away Now - The More You Share, the More You Sell!

Give away your knowledge, and you'll make money. How does... Read More

Developing the Unique Selling Proposition

The "Unique Selling Proposition" advertising campaign was developed by Reeves... Read More

Knowing When To Charge More and To Charge Less

More And MoreIt was notable that when I started my... Read More

How Do You Get Past The Gatekeeper?

The best joint ventures are with people in your own... Read More

Key Marketing Strategy - You Need To Stay Visible!

If you want to get consistent results from your marketing,... Read More

Large One?

Here's a proven, and truly easy way to start increasing... Read More

Develop Your Curiosity And Increase Profits

If anyone was to ask me what my greatest strength... Read More

Database Marketing: Secrets To Skyrocket Your Online Profits Using Database Marketing

What is database marketing?Database Marketing is the gathering and storing... Read More

Becoming The Obvious Choice In A Sea Of Competition

Differentiation, niche marketing, and positioning. These and other related business... Read More

The Advantages of Full Color Brochure Printing

A brochure can be a great promotional tool, whether it... Read More

Stop Your Marketing Leaks

Thirty percent of all the drinkable water that runs between... Read More

Web Site Marketing Strategy: 8 Ways To Increase The Perceived Value Of Your Freebies

It is a well known web site marketing strategy: To... Read More

Marketing and Advertising Techniques of Super Bowl Advertisers

Each year, advertisers with super sized budgets sink millions of... Read More

The Top 10 Ways to Market your Business or Professional Practice Without Networking

While focused, strategic networking is usually the most efficient way... Read More