The Most Important Marketing Principles of All Time

As you have probably experienced there is a lot of hype in the business and marketing world. New concepts, revolutionary methods and the like land in our in boxes every day. But I'm going to confirm something you probably already know - the fundamentals of marketing haven't changed for decades. Here's my summary of the marketing principles that have stood the test of time.

1. Know your customer. Know their wants and desires.

2. Offer the customer more benefits from your product or service than they would get by keeping their wallet closed, or shopping with the competition.

3. Have a unique selling proposition for your business. For example Federal Express Couriers 'Absolutely, positively overnight'.

4. Always have your marketing communicate WIIFM (What's in your product/service for me the customer).

5. Give your customers both emotional and rational reasons to buy from you.

6. Thank your customers for their business.

7. The customer is always right. In their mind they are. You better deal with this effectively because it will gain or lose business for you.

8. Loyal customers are a businesses greatest asset.

9. Customers are looking to reduce risk when they buy. The least risky option is generally the one they will take, even if this means no purchase at all.

10. The latest, hottest thing in marketing is unlikely to be all it's cracked up to be!!

So there's my 10, what do you think?

Online Marketing Services

Get a customized and guaranteed online marketing strategy for your business. Your first consultation is 100% free but I can only do a few of these each month so claim yours now!

In The News:

pen paper and inkwell


cat break through


Newsletters - A Great Way to Build Business Relationships

This is an excellent way to grow your business using... Read More

Networking the Media

The media is a business's absolute best friend. It is... Read More

Where Are Your Leads Coming From?

Most B2B marketers spend a great deal of time analyzing... Read More

4 Ways to Get a Prospects Attention Fast

Can you remember the last dozen advertising messages beamed at... Read More

Want To Be A Stronger Marketer? Work Your Marketing Muscles!

You want to be more flexible? You have to stretch... Read More

Case Study: How to Get a Big Boost in Response by Taking Your Marketing to the Extreme

Want a big boost in response and quick sales from... Read More

Lack Of Business Isnt Always The Problem

When you're just starting out in business, it's a safe... Read More

Maximize Your Lead Generation Efforts by Recycling Your Leads

The basic lead generation process is pretty much the same... Read More

How to Handle Jargon at Your Web Site - and Why

If you sell a technical product or service, you probably... Read More

Secret Marketing Plan

Many people have asked me what was the secret to... Read More

Package Your Products for Thunder Thigh Women - Big Butts Too

Wake up women (and you men too). I think we... Read More

Marketing Strategy - Shift the Focus

Most of the service providers I've worked for or with... Read More

Getting Your Services Used

Every day I talk with professional service providers who do... Read More

Behold the Power of the Tip

You are an expert. You have lots of content -... Read More

Your Marketing Message - Could You Wring More CASH Out Of It With This Ancient Japanese Discipline?

When it comes to your marketing message, the little things... Read More

Business to Business Direct Mail Sales Letters Need an Offer (and Heres Why)

In direct mail, the offer is the incentive or reward... Read More

Do You Really Need a Brochure?

The phone rings. Good news... it's a potential client. You... Read More

B2B Marketing - Why it Should be Subtle

Subtle adj. Showing or making, or capable of showing or... Read More

Demographics For the Masses

Information is the lifeblood of the economy. That's especially true... Read More

A Guide to Brochure Printing

Brochure printing can be easy if you first identify your... Read More

4 Sales Strategies with Your Trade Show Exhibition Booth

Trade show booths can act as an excellent source for... Read More

Basic Marketing Dope

Sometimes the simplest data is the best. Marketing is not... Read More

The Importance of a Marketing Plan

There aren't many things in life that you would get... Read More

15 Ways to Promote eLearning Programs

Pre-note: In this article, teleclass is an example used to... Read More

Does Your Marketing Plan Need Changing?

Change is good, right? Not always. But when is it... Read More

Pre-Cleaning and Updating Addresses in Your Database

When you send a direct mail piece using the Addressed... Read More

3 High-Impact Fixes For Your Marketing Woes

How many times has your competitor gotten one over on... Read More

Whats Your Marketing Attitude?

Entrepreneurs pay a lot of attention to the mechanics of... Read More

6 Article Marketing Smarts: How To Get More Reprints And Exposure

Article marketing is the latest buzzword for marketers... Read More

How to Brief a Marketing Agency

A new client recently emailed us a brief here at... Read More

2 Step Marketing

Do it Right.I receive postcards all the time. The other... Read More

How to Turn Your Marketing Into a Money-Making Machine - Examples of solid Marketing

As Claude Hopkins presented in his Scientific Advertising many decades... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 5

How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing... Read More