Effective Marketing

For any business to be successful whether on or offline it has to be marketing effectively. You are going to need more than a great looking site with fabulous products or services to obtain success. You will need to run an effective marketing campaign and for this you will need a marketing plan.

To obtain online success you will have to be involved in planning from day 1 and you will have to work seriously if you intend to earn a decent living.

You will need an action plan and this should start with targeting your market. Doing business without knowing who your customers are will prevent you from reaching your objectives. EG:Increased sales, Market share, and Brand awareness.

Learn who your customers are and find out their real needs then you can offer tailored products and services and real solutions that will work for them.

Your first step is to find and sell to your targeted market. Customers buy for three reasons

To satisfy basic needs.
To solve problems
To make themselves feel good

Know your product or services strengths and weaknesses. Don't overestimate and disappoint your customers with a lower quality product than expected. To decide which of the customers needs or wants your product or service will satisfy you need to obtain the following information to get acquainted with your customer.

Demographic information

Age and gender
Ethnic Origin
Family status
Income
Location
Education level
Occupation

Psychographics information

Lifestyles, hobbies, interest and opinions
Personal behavior
Buying style

One of the ways to find the answers to these questions is to conduct a survey. You could place a simple Multi Choose survey onto your website and offer a free gift to anyone filling it out. It's a way of gathering information. Analyze your findings and find out what is like or dislike about your product or service. Make adjustments if necessary

Once you have define your market group you must decide how much information you want your customer to know about your product or service in order to convince them to do business with you. If you give out to much information they may switch off and not pay attention to the message. Once you have your message stick with it and keep it focused.

KNOW YOUR COMPETITION

Make a list of your competitors and take note of their strengths and weaknesses. Are they successful, if so study what them are doing and which of their ads work and what promotions they offer? Can you improve on their product or offer a better incentive for customers to purchase from you

KEY YOUR ADS

Ensure all your ads are key (A key lets you know where the customer saw your ad) so you can track which ads are successful. Run with the successful ads and delete any, which are not working. Record all of your results

BUILD YOUR RELATIONSHIP

Remember once you have your customers to build a relationship with them. You want them to return and buy again. Keep in contact with them.

All the best Sue

Transform your life,start and build a home business. For ideas and opportunities http://www.princehomebiz.com

---

Your Marketing ? From The Couch To The Cash Register

When you put time or money into any marketing plan,... Read More

Planning Your Postcard Marketing Campaign

Before you create your postcard, do a little planning. Ask... Read More

Marketing Copy - Brand Identity Guru

Tips on writing great copy for your marketing efforts.It's just... Read More

How to Avoid Giving Away Free Consulting

After spending 30 minutes in a coffee shop with a... Read More

When Business Cards Arent Enough: Unusual, Unexpected, and Uncommon Networking Tips

There comes a time in every small businessperson's life when... Read More

Make More Sells With Colors

How Colors Effect Our Emotions?One of the most interesting things... Read More

The Building Blocks to Effective Marketing

The Building Blocks to Successful MarketingIt's More than Sales and... Read More

Marketing Apathy Solutions: 10 Solutions for Overcoming Apathy Beginning Today

Are you suffering from feelings of indifference or a lack... Read More

Network Your Way to Success- 12 Tips to Jumpstart Your Business

Lots of people network but few reap the rewards of... Read More

Marketing - The One Marketeer

I'm regularly asked to speak to people, that have either... Read More

The 7 Areas of Marketing Waste - Are You Committing These Marketing Sins?

If you want to reduce waste and grow your business... Read More

Systems - Marketing Your Business Successfully

Business Systems that work for anyone, are a fundamental necessity... Read More

The Top 10 Wild and Wacky Ways to Market Yourself for Big Visibility

In today's competitive world of business, it takes moxie and... Read More

Promotional Pen - A Pen by any other Name?

Have you ever been among a group of people exchanging... Read More

Service Marketing - A Relationship Building Approach

Can we imagine a place in the world today without... Read More

Baby Boomers - Marketing to the Me Generation

Unless you've been in a dimly lit cavern for the... Read More

Let It Ring

Telemarketing has its place in the marketing arsenal. But telespammers... Read More

Like Brushing Your Teeth

What do the following things have in common: brushing your... Read More

Increase Sales With Travel Incentives

Today's business environment has changed dramatically over the past 10... Read More

Let Your Survey Write Your Business Plan

Most entrepreneurs first write their business plan and then develop... Read More

In Sickness And In Health

I recently drove by a business that had a sign... Read More

Using a Contact List Profitably Part One

In previous articles, we discussed the generation of a contact... Read More

Plant a Seed and Watch Your Business Grow

Do you have all the business you could possibly want... Read More

Using Purchased Leads

A little advice about using leads that you purchase from... Read More

Mark Twain?s Great Marketing Idea

To tell you the truth (and about 53% of this... Read More

Terrific Titles, Happenin Headlines

You've probably heard the slogan, "You never get a second... Read More

Multicultural Marketing ? Taking Care of Business At Hand

Multicultural marketing mirrors the changed face of America and is... Read More

Two of the Biggest Hurdles

As I was preparing for a presentation recently, I was... Read More

An Internet Marketing Strategy that Works

You can't put up a beautiful (or any) web site... Read More

The Magic of Keep-in-Touch Marketing

Yesterday I received a phone call from an acquaintance that... Read More

Customers: The Key To Successful Marketing

How well do you know your customers?What is the primary... Read More

Unleash the Power of Post Cards

Direct mail marketing is essential for a business to survive.Choosing... Read More

Seven Secrets For Building Customer Loyalty In Your Restaurant

Imagine how much your sales and profits would increase if... Read More