Developing a Contact List- Part One

One of the most essential things to successful networking is your Contact List. When you start a business, developing one is the first step in promoting and marketing your company. As you write your business plan, it is helpful to make this list to start to develop an idea of who your customer base will be.

The first source of clients would your family and current friends and acquaintances. Depending on your product or service, these people may actually become your clients, as well as being family and friends! When making this list, it is important to write down everyone you know- EVERYONE! Not necessarily because they will become your customer, but in Part Two of this article, we will discuss how these people will LEAD you to customers.

The following is called a MEMORY JOGGER. It is used to...you guessed it...JOG YOUR MEMORY! You may find it helpful to save this list to a file, and print it out to work on over a period of time. Write down everyone- not just the ones who you think would be clients.

Memory Jogger List

RELATIVES

Parents
Grandparents
Sister
Brother
Aunt
Uncle
Cousin

WHO IS MY:

Lawyer
Milkman
Insurance Agent
Mailman
Accountant
Paperboy (Parents)
Congressman
Dentist
Pharmacist
Minister
Veterinarian
Florist
Physician
Optometrist

WHO SOLD ME MY:

Furniture
Appliances
Office Equipment
Camper
Boat
Vacuum Cleaner
Glasses/Contacts
Wedding Rings
Business Clothes
Hunting License
Fishing License
T.V./Stereo
Car/Tires
House

I KNOW SOMEONE WHO IS A:

Nurse
Golf Pro
Student
Fashion Model
Security Guard
Sheriff
Fire Chief
Secretary
Welder
Music Teacher
Art Instructor
Seamstress
Carpenter
Pilot/Stewardess
Bus Driver
Bank Teller
Garage Mechanic
Editor
Lab Technician
Printer
Restaurant Owner
Office Manager
Surgeon
Librarian
Real Estate Agent
Interior Decorator
Lifeguard
Fisherman
Waitress
Notary Public
Antique Dealer
Contractor
Chiropractor
Electrician
Motel Owner
Dietitian

I KNOW SOMEONE THAT:

Lives Next Door
Is my Barber/Hairdresser
Teaches My Kids
Was my Best Man
Was My Maid of Honor
Was my Photographer
Is My Baby-sitter
Was My Navy Buddy
Goes Bowling with Me
Is my Former Boss
Was My Teacher
Repaired My TV
Teaches Ceramics
Was in my Car Pool
Cuts My Grass
Painted My House
Owns My Apartment
Is in Rotary, Lions
Is in My Book Club
Dry Cleans My Clothes
Hung My Wallpaper
Sells Me Gasoline
Delivers Parcels & Packages
Sells Ice Cream

This short list will provide you with about 100 contact names- a great start for any business. Next week we'll talk about what to do with the list once you have completed it.

Nancy Roebke, is the Executive Director of Profnet Inc, a professional business leads generation corporation. We bring business professionals together in a non-competitive environment to help each other make more money.

mailto:execdirector@profnet.org http://www.profnet.org

Copyright c Nancy Roebke

In The News:


pen paper and inkwell


cat break through


The Sweet Aroma of Highly Effective Marketing

Highly effective marketing is accomplished when your marketing materials and... Read More

Are You Losing Business?

As a small business owner, you are grateful for all... Read More

How to Turn Your Marketing Into a Money-Making Machine - Setting The Stage For Successful Marketing

Powerful Marketing has become elusive to many companies seeking strong... Read More

Stop Searching - Joint Ventures are the Solution to Doubling Your Business

First, define the end user (or ideal client) of your... Read More

Everybody Loves Raymond....You Should Too!

Popular TV Series Provides a Powerful Marketing LessonSmall Business owners... Read More

Ten Deadly Proposal Preparation Pitfalls

Let's face it, the name "proposal" is a great misnomer,... Read More

Budgeting for a Postcard Mailing

If you've never done a postcard mailing, you're probably wondering,... Read More

10 Packaging Tips That Will Make Consumers Buy Your Product

The customer is king/queen. We have all heard this mantra.... Read More

Keeping your Business Card visible

Famous quotes that keep you thinking.Have you ever listened to... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on... Read More

The Secret to Good Writing

Skilful business writing involves getting your message across simply and... Read More

Free Marketing Tips

Dumb Excuse #1"I'm not sure I want to invest any... Read More

The Advantage to Buying Promotional Products Online

Buying your promotional products and corporate apparel online provides five... Read More

Consumer Thinking And Search Marketing

12/20/04According to a recent article by ComScore Networks, about three-quarters... Read More

Are You Attracting or Repelling Prospects?

There are basically two ways in which you can either... Read More

A Questionnaire for Businesses

As best you can, answer the following twenty-five questions. There's... Read More

Love My Dentist

I love my dentist! When is the last time you... Read More

7 Tips for Successful Postcard Marketing

Simple low-cost postcards have become a valuable business tool for... Read More

Marketing on the Cheap: Write? Right!!

We all know the value of writing articles for promoting... Read More

More Marketing Dope

Direct marketing can make you very successful, but you've got... Read More

If You Do No Other Preparation

Far too often we see small businesses rush into doing... Read More

Attract Your Dream Customer

Have you clearly defined your target audience? These are the... Read More

No One Gives A Damn About Your Business. Unless You Give em A Reason To

The good news is that there are thousands of people... Read More

Top 5 Ways to Generate Qualified Leads for Your Small Business

Do you ever wonder if you could be doing a... Read More

Let It Ring

Telemarketing has its place in the marketing arsenal. But telespammers... Read More

The Path To Your Prospects Wallet Begins At His Heart

You want your prospect to make the decision to buy... Read More

Overcoming Resistances To Marketing a Practice-Part 2

In Part 1 of this article, "Resistances to Marketing a... Read More

Does The Market Really Want It?

At the very heart of any successful marketing strategy is... Read More

You Must Get Going If You Want To Get Growing

For many of service-based businesses out there, it's not that... Read More

Why You Dont NEED a Marketing Plan

If you pick up a copy of the November 2003... Read More

Small Business Marketing Tip ? Putting the Customer First.

I am a great believer in the keeping to the... Read More

5 Reasons Your Marketing Communication is Falling Flat

One of my associates sent me a promotional email she'd... Read More

Marketing Strategies: What Choices Do You Have?

Most business people want to see improvements in sales and... Read More