One of the most essential things to successful networking is your Contact List. When you start a business, developing one is the first step in promoting and marketing your company. As you write your business plan, it is helpful to make this list to start to develop an idea of who your customer base will be.
The first source of clients would your family and current friends and acquaintances. Depending on your product or service, these people may actually become your clients, as well as being family and friends! When making this list, it is important to write down everyone you know- EVERYONE! Not necessarily because they will become your customer, but in Part Two of this article, we will discuss how these people will LEAD you to customers.
The following is called a MEMORY JOGGER. It is used to...you guessed it...JOG YOUR MEMORY! You may find it helpful to save this list to a file, and print it out to work on over a period of time. Write down everyone- not just the ones who you think would be clients.
Memory Jogger List
RELATIVES
Parents
Grandparents
Sister
Brother
Aunt
Uncle
Cousin
WHO IS MY:
Lawyer
Milkman
Insurance Agent
Mailman
Accountant
Paperboy (Parents)
Congressman
Dentist
Pharmacist
Minister
Veterinarian
Florist
Physician
Optometrist
WHO SOLD ME MY:
Furniture
Appliances
Office Equipment
Camper
Boat
Vacuum Cleaner
Glasses/Contacts
Wedding Rings
Business Clothes
Hunting License
Fishing License
T.V./Stereo
Car/Tires
House
I KNOW SOMEONE WHO IS A:
Nurse
Golf Pro
Student
Fashion Model
Security Guard
Sheriff
Fire Chief
Secretary
Welder
Music Teacher
Art Instructor
Seamstress
Carpenter
Pilot/Stewardess
Bus Driver
Bank Teller
Garage Mechanic
Editor
Lab Technician
Printer
Restaurant Owner
Office Manager
Surgeon
Librarian
Real Estate Agent
Interior Decorator
Lifeguard
Fisherman
Waitress
Notary Public
Antique Dealer
Contractor
Chiropractor
Electrician
Motel Owner
Dietitian
I KNOW SOMEONE THAT:
Lives Next Door
Is my Barber/Hairdresser
Teaches My Kids
Was my Best Man
Was My Maid of Honor
Was my Photographer
Is My Baby-sitter
Was My Navy Buddy
Goes Bowling with Me
Is my Former Boss
Was My Teacher
Repaired My TV
Teaches Ceramics
Was in my Car Pool
Cuts My Grass
Painted My House
Owns My Apartment
Is in Rotary, Lions
Is in My Book Club
Dry Cleans My Clothes
Hung My Wallpaper
Sells Me Gasoline
Delivers Parcels & Packages
Sells Ice Cream
This short list will provide you with about 100 contact names- a great start for any business. Next week we'll talk about what to do with the list once you have completed it.
Nancy Roebke, is the Executive Director of Profnet Inc, a professional business leads generation corporation. We bring business professionals together in a non-competitive environment to help each other make more money.
mailto:execdirector@profnet.org http://www.profnet.org
Copyright c Nancy Roebke
![]() |
|
![]() |
|
![]() |
|
![]() |
Highly effective marketing is accomplished when your marketing materials and... Read More
As a small business owner, you are grateful for all... Read More
Powerful Marketing has become elusive to many companies seeking strong... Read More
First, define the end user (or ideal client) of your... Read More
Popular TV Series Provides a Powerful Marketing LessonSmall Business owners... Read More
Let's face it, the name "proposal" is a great misnomer,... Read More
If you've never done a postcard mailing, you're probably wondering,... Read More
The customer is king/queen. We have all heard this mantra.... Read More
Famous quotes that keep you thinking.Have you ever listened to... Read More
Over the past 30 years, I've read so much on... Read More
Skilful business writing involves getting your message across simply and... Read More
Dumb Excuse #1"I'm not sure I want to invest any... Read More
Buying your promotional products and corporate apparel online provides five... Read More
12/20/04According to a recent article by ComScore Networks, about three-quarters... Read More
There are basically two ways in which you can either... Read More
As best you can, answer the following twenty-five questions. There's... Read More
I love my dentist! When is the last time you... Read More
Simple low-cost postcards have become a valuable business tool for... Read More
We all know the value of writing articles for promoting... Read More
Direct marketing can make you very successful, but you've got... Read More
Far too often we see small businesses rush into doing... Read More
Have you clearly defined your target audience? These are the... Read More
The good news is that there are thousands of people... Read More
Do you ever wonder if you could be doing a... Read More
Telemarketing has its place in the marketing arsenal. But telespammers... Read More
You want your prospect to make the decision to buy... Read More
In Part 1 of this article, "Resistances to Marketing a... Read More
At the very heart of any successful marketing strategy is... Read More
For many of service-based businesses out there, it's not that... Read More
If you pick up a copy of the November 2003... Read More
I am a great believer in the keeping to the... Read More
One of my associates sent me a promotional email she'd... Read More
Most business people want to see improvements in sales and... Read More
Have you ever walked into a store or business and... Read More
No, that's not a typo in the title. Resolutions are... Read More
Direct mail marketing is essential for a business to survive.Choosing... Read More
One of the best ways for potential clients to find... Read More
Virtual trade shows are gaining momentum as a way to... Read More
To tell you the truth (and about 53% of this... Read More
Would you like to learn the lessons of the businesses... Read More
1.Evaluation of Existing Products / Therapies2.Assessment of New Products3.Market assessment... Read More
Email CampaignsEmail marketing can be a tremendously valuable tool for... Read More
Even the world's best marketing strategy won't work for you... Read More
To help promote your small business or professional practice, consider... Read More
Every business - particularly small, entrepreneurial or professional businesses -... Read More
If you are a therapist, counselor, or an alternative or... Read More
Small business marketing is not like taking a family vacation.Did... Read More
It's not unusual for entrepreneurs to find the whole idea... Read More
Do you find it hard to ask for referrals? I... Read More
When it comes to your marketing message, the little things... Read More
If you've been in the copywriting realm for very long... Read More
Having a strong foundation enables you to build a thriving,... Read More
Exhibiting overseas is one of the fastest and most cost... Read More
First in a series of three articlesRegardless of your law... Read More
Do you ever wonder if you could be doing a... Read More
In a world economy that is in constant flux and... Read More
Have you ever chosen to pay attention to someone just... Read More
Marketing can be expensive. It doesn't have to be, but... Read More
If you want to reduce waste and grow your business... Read More
According to Dough McCormick, Chariman and CEO of iVillage, Inc,... Read More
Popular TV Series Provides a Powerful Marketing LessonSmall Business owners... Read More
Little Kids Ask Until They Get What They Want.Mom, Mom,... Read More
Are you having trouble understanding basic situational marekting concepts? Then... Read More
A case study in online "thinking outside the box" The... Read More
Recently I was talking with a very bright traditional marketer... Read More
I recently drove by a business that had a sign... Read More
Marketing |