Your list of customers who have previously bought from you isyour most important asset. These are the customers who willprovide you with return business, which is more profitable thanthe first sale. But, are you getting the most from your customerlist? There are some secrets you should know, so you can squeezethe most benefits out of your mailing list.
Most business' customer lists consist of this information: Name,Address, City, State, Zip. That's it. Unfortunately, thismailing list is almost worthless. You need to have moreinformation in your files than just that. I have 32 informationfields in my customer database! You should be able to set theseup in your computer's database, or, if you don't use a computer(you REALLY should), all this information should fit on a largesize index card in a card file. Here are some more useful fieldsto include in your customer database:
LastName; FirstName; Title; Position; CompanyName; Address1; Address2; City; State; Zip; PerPhone; BusPhone; FaxPhone; InqDate; ReferSource; FollowUp1; FollowUp2; SubDate; SubAmount; RenewDate;Purch1; Purch1Date; Purch1Amount; Purch2; Purch2Date; Purch2Amount; Purch3; Purch3Date; Purch3Amount; TotAmount; Comments; Cust#
![]() |
|
![]() |
|
![]() |
|
![]() |
Things have to change. Cross selling is not going to... Read More
1. Make copies of your web site in many different... Read More
Grant Businesses have a love-hate relationship with the Yellow Page... Read More
You'll be encouraged to know that the art of writing... Read More
Celebrities are the tastemakers that drive brand awareness and usage.... Read More
Do you spend a lot of time and energy courting... Read More
Those who believe the web is not a direct response... Read More
Trade Shows are lots of work, but they can generate... Read More
In his classic best-seller, "How To Win Friends And Influence... Read More
Color is one of the most difficult parts of a... Read More
It's almost a given that when I speak to a... Read More
What do the following things have in common: brushing your... Read More
SMS is good for:? Short lead times and immediacy ?... Read More
Have you ever studied your best donors and wished you... Read More
Nothing gets people buying products or programs like a special... Read More
Several years ago, "networking" was the hot buzzword. Everyone was... Read More
How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing... Read More
The greatest asset to your business is your Customer, specifically,... Read More
Whether you are already running your own business, or still... Read More
Business to business communications on the web are as stale... Read More
Owning a small business isn't easy, especially if you are... Read More
How would you like celebrities to endorse your product?Perhaps that... Read More
On Superbowl Sunday, Domino's Pizza delivered more than 900,000 pizzas-and... Read More
Can you remember the last dozen advertising messages beamed at... Read More
So many of you have been telling us that you're... Read More
For any business to be successful whether on or offline... Read More
I have been designing Yellow Page ads for the past... Read More
One of the things that makes the Internet fun is... Read More
Business Systems that work for anyone, are a fundamental necessity... Read More
Maybe you've heard these different marketing terms, maybe you haven't.... Read More
How many times have you been asked to participate in... Read More
Do sales come from your ezine regularly? How many well-written... Read More
My wife likes to shop at the local Safeway. Is... Read More
"Try not to become a man of success but rather... Read More
There's really only one thing that separates Image advertising from... Read More
"Price gouging" is an emotional, inflammatory term. Everyone is against... Read More
The distance between marketing consultants and the real world can... Read More
In the following 'special report,' I will reveal some very... Read More
Do you know how effective each of your individual marketing... Read More
Many people think marketing is some type of mystery that... Read More
We all know the importance of marketing to increase sales... Read More
At first glance, nothing seems more chaotic than a trade... Read More
A case study in online "thinking outside the box" The... Read More
Are you struggling to find a new twist for... Read More
I step outside my back door and look at some... Read More
CRM?strategic engine or just another technology tool? How would you... Read More
Do you want to successfully market your business franchise online?... Read More
How would you like celebrities to endorse your product?Perhaps that... Read More
"Necessity is the mother of invention!" The first time I... Read More
Marketing A Resume BusinessWhen starting a resume business, your marketing... Read More
Oh come on! FREE is free. Zero, zip, nada, zilch.... Read More
The Driver of All Marketing EffortsYou need to determine what... Read More
It used to be if you were a small business,... Read More
"If God wanted to create a perfect punishment for a... Read More
If you pick up a copy of the November 2003... Read More
While success with any internet marketing program falls on the... Read More
Brochure printing can be easy if you first identify your... Read More
For those new to marketing planning, the thought of completing... Read More
When your envelopes aren't opened, you can't make money! Beforeyou... Read More
In virtually any business first impressions are lasting impressions. Most... Read More
You'll always need to find new prospects for your business.... Read More
Second in a series of three articles:What if you could... Read More
One of the biggest mistakes we could make as business... Read More
Many of the business owners I speak with are looking... Read More
The Mail Order business is not a business of itself,... Read More
There comes a time in every small businessperson's life when... Read More
Marketing |