Word of Mouth Marketing

'Word of Mouth' is still one of the most effectivemarketing techniques, online or offline.

Joe arrives at your website and he likes it. In fact,he'd like to tell Fred about it. It's just the thingFred's been looking for. What if Joe could recommendyour website to Fred by sending him an email straightfrom your website?

Well, he can...if you have an 'email to a friend'script installed on your website.

There are many free scripts that will do this for you.But the one I found easiest to install is a scriptdeveloped by William Bontrager, called 'MasterRecommend'.

This one was easy. I had it working on my secondattempt.

You can see this script in action at:http://www.freezineweb.com/index.html

Basically all you have to do is (1) configure the cgiscript and upload it to your cgi bin, (2) create a newweb page with a form that is linked to the cgi scripton your server.

You can download Master Recommend at:http://willmaster.com/master/recommend/mr.pl?v=zip

To get a detailed explanation of how to install it,visit:http://www.willmaster.com/master/recommend/MasterRecommendmanual.html

This script will even send you a copy of your visitor'smessage (it's useful to know what your visitors thinkabout your website).

If you prefer not to have anything to do with cgi,there's a much easier way of putting 'email to afriend' on your site.

Thetellafriendnetwork.com has a program that is hostedon their site. Installing it is as simple as pastingsome HTML code into your web page. Your visitors willbe presented with a simple form where they can enterup to three of their friends' email addresses.

You can add this service to your website at thefollowing URL: http://www.thetellafriendnetwork.com/addasite.html

------------------------------------------- -----------------
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
------------------------------------------------------------

In The News:

pen paper and inkwell


cat break through


Marketing Strategy and Template for Independent Professionals

Having a marketing strategy and marketing approach is very important.... Read More

John Kerry, Amazing Direct-Marketer!

If you want to uncover a little secret about how... Read More

Color Part 1: Accuracy

Color is one of the most difficult parts of a... Read More

Clever Headlines Usually Flop! Are You Being Too Clever For Your Own Good?

Copywriters that try to be clever, humorous, abstract, or use... Read More

Read Your Markets Mind - 3 Great Market Research Resources

Starting a new online business, developing a new product, launching... Read More

10 Elements Every Direct Mail Piece Should Have

Don't want your direct mail to end up in the... Read More

Create A Business Card That Sells and is Effective

Why does your business need a business card?Business card is... Read More

Ten Tips for Creating a Winning Proposal ? Part 1

If you want your business to grow and attract new... Read More

Mortgage Originator Marketing ? Differentiate or Die

One of the best ways to attract more clients is... Read More

Why Insight and Flexibility is More Important than Perseverance in Marketing

Marketing successfully requires not only insight into how a product... Read More

How To Recognize Your Niche Marketing Agenda

Starting a business, whether it's retail products or services, must... Read More

Connecting With Your Clients

Many service professionals tell me that they are uncomfortable with... Read More

3 High-Impact Fixes For Your Marketing Woes

How many times has your competitor gotten one over on... Read More

Use Events to Market on the Internet

Having difficulty knowing what to offer people online? Worried that... Read More

Creating a Marketing Plan for Your Website

Have you created a marketing plan for your Website? If... Read More

The Right Logo

The Logo: a little historyLogotype, commonly know as a logo,... Read More

Make Your Mailing a Home Run, Not a Strike Out!

You can use great design and copy to get a... Read More

New Years Revolution

No, that's not a typo in the title. Resolutions are... Read More

How To Get New Business

Market, Market and then market some more. So many small... Read More

20 Tricks to Help Get That Envelope Opened

When your envelopes aren't opened, you can't make money! Beforeyou... Read More

CRM Star Wars: When Marketing is from Venus and IT is from Mars

Inherent tensions exist between marketing and IT. This is often... Read More

A Creative RIOT

Relevant, original and impactful: that's what my friend Creative Director... Read More

How to Promote Yourself Or Your Company Through Award Competitions

There isn't a day that goes by that I don't... Read More

Teaming Up Marketing and Sales

The Pitchers: SalesLet's say you have a new baseball team... Read More

How To Let Your Customers Search For YOU! ? Part 2

First I want to welcome you to part two of... Read More

How to Turn More Referrals Into Paying Clients

60% of all small business owners, sales and solo-professionals claim... Read More

The X Factor

So you've invested more time than you ever believed possible... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic... Read More

Questioning the Data of Demographic Off The Shelf Marketing Products

I have been working on a direct mail campaign for... Read More

How to Leverage Your Most Powerful Marketing Tool

Second in a series of three articles:What if you could... Read More

Name the Top Cable Network

When Cable began as Community Antenna Television in 1948, all... Read More

Do You Really Need a Brochure?

The phone rings. Good news... it's a potential client. You... Read More

Market Yourself as the Expert

As a small business how do you compete with the... Read More