19 Ways To Attract Higher Paying Clients

Some people have little difficulty attracting and maintaining clients who have higher discretionary funds to spend for solutions. Others can't get to first base. If you are one of those and want clients that can pay more and you currently aren't attracting them, here is a list of 10 barriers that might be interfering.

Higher paying clients are easier to work with, appreciate your work more, pay quicker and are more profitable.

Whenever I am asked by a independent profession how to get a client to pay more money, the first answer tends to be "you can't." It is very difficult to raise your rates with your existing clients. You generally need to find new, higher- paying clients.

1. Equal stature. People usually take the time to listen to people who are just as important as they are. Are you on their listening level? Dress the way they do, even if you deal with them only over the phone. Speak in their language. Show the same type of authority and posture. Avoid jargon and words they aren't familiar with, yet use ones that they are. Talk across or equal not down or up. Take control of the relationship. This may seem to aggressive, however, this is the way you raise yourself to their equal.

2. Thoroughly know their challenges and what solutions your service/product provides.If you can't relate to their "world" then they will not let you in. They are proud of their "world" because they made it so.

3. Be friendly with all those that surround them. Administrative secretary, receptionist, any of their gatekeepers. Yes, they will report about you on your behavior.

4. The higher the ladder you go, the more likely they will be a visionary. This means they are more concerned about the future and will talk and think in those terms. Visionaries are not price sensitive so don't even place that on your radar screen with them. Know what their visions are, support those visions in any way you can. If you have a product or service that can make their business better, you will have a sale. Remember though, it's their perspective of "better" and not yours.

5. The higher you go, the more they expect in great service and additional services outside the scope of what you provide everyone else.

6. ALWAYS keep your promises before an after the sale and they will keep the relationship. Break it once, yes, usually just once and you're history.

7. Don't brown nose. They smell it a mile away. They will either quickly turn you away or play you for entertainment and then toss you away. Once you get this label you can almost hang it up in their circle unless you fess up to your inappropriate behavior.

8. They don't have the word "mistake" in their vocabulary. Everything to them is a "learning lesson" and is connected to a price tag. If you are even harboring some person beliefs of making mistakes, they will sense this as fear. And since fear has a special energy/vibration they have keen senses for it.

9. Their first response to your proposal will always be "how can they do it in house themselves." Expect to be able to demonstrate the specialness and if you can particular show how it can be completed in-house, the more brownie points you earn. The higher your expertise or specialties the less chance they can "create it in house." This is because higher paying clients tend to gravitate to specialists.

10. The higher the clientele, the better their leveraging skills are. If they can figure out how to leverage it better and cheaper, you will lose. This isn't always true, most times if they have too much on their plate already and don't want to spend their focus time away AND they like you, you can get the sale.

11. "No" is a test. Don't take anything for granted. Flexibility and diversity are important in riding out the storm.

12. Find clients to whom your work is not only valuable, but essential to their goals.

13. Know your worth and stand by it.

14. Remove the "under earner" mind set.

15. Make it easy for them to work with you. Remove any hoops or extra steps that take up their time.

16. Decide in advance what you're going to do if they don't accept your higher fee.

17. Presentation level needs to be on their level or perceived to be there.

18. Rely more on referrals for this market.

19. Be confident and know you can attract them. Feel and allow the possibility without question -- 100%. Remove any doubt.

Catherine Franz is a Marketing & Writing Coach, niches, product development, Internet marketing, nonfiction writing and training. Additional Articles: http://www.abundancecenter.com blog: http://abundance.blogs.com

In The News:


pen paper and inkwell


cat break through


Marketing From Both Sides Of The Ball

In the world of business, marketing is often conveyed as... Read More

Three Simple Keys Will Make Your Customers Stick

Do you spend a lot of time and energy courting... Read More

Systems - Marketing Your Business Successfully

Business Systems that work for anyone, are a fundamental necessity... Read More

Four Keys For Successful Foundation and Corporate Fundraising

Earlier in my career, I worked for a training and... Read More

Are You Marketing Backwards?

Marketing is like rowing a boat. When you know how... Read More

Lessons From a Six Year Old

My 6 year old daughter Emily knows exactly what she... Read More

Marketing to a Critical Mass

In "Developing a Marketing Plan", we covered the first steps... Read More

One-A-Day Marketing Vitamins

Is your business growing, or are you on a plateau... Read More

Referrals - How to Get Them

Referrals are an extension of Networking. If people like you... Read More

Everything Youve Ever Learned About Marketing Is Wrong

Everything you've ever learned about marketing and advertising is WRONG.... Read More

Niche And Grow Rich

Unless you've been living under an Internet rock, you've probably... Read More

Independent Professionals: What Stands Between You and Your Artist Statement?

What Stands Between You and Writing an Artist Statement or... Read More

Direct Mail Formats: How to Choose the Right One for Your Next Mailing

Which pulls the best response, a postcard, a self-mailer or... Read More

Postcards: Awareness Tool or Selling Tool?

Are postcards better for building awareness or for selling?In my... Read More

The Power Of A Story

If you want your marketing to be effective, you absolutely... Read More

Always On Stage - 3 Quick Tips for Trade Show Exhibitors

Do you feel uncomfortable when you're in the trade show... Read More

How to Avoid the Line Extension Trap

If you follow the prevailing logic of most modern companies,... Read More

Shine a Spotlight on Your Professional Service Firm

As a life-long dancer, I know a bit about the... Read More

10 Essential Criteria For Choosing Your Target Market

A specific group of people you will focus on selling... Read More

Deceptive Marketing and Procrastination

Procrastination is every marketers worst nightmare.This applies on three fronts.Firstly... Read More

Lessons Learned at the Harvard Business School

"If God wanted to create a perfect punishment for a... Read More

Fax Marketing : Reaching a New Niche of Customers

Traditional marketing and advertising assumes that all of your customers... Read More

SWOT Analysis -- Strengths, Weaknesses, Opportunities, and Threats

When conducting strategic planning for any company -- online and/or... Read More

Market Yourself as the Expert

As a small business how do you compete with the... Read More

Wooing Women With Packaging

In just one month three California vineyards have introduced new... Read More

Out of Sight, But Not Out of Mind

What's black and white and read all over? A newsletter... Read More

3 Simple Selling Tactics

The following 3 simple selling tactics produce sales by responding... Read More

Marketing is More Than a Token Process

"Necessity is the mother of invention!" The first time I... Read More

Promotional Products

As a promotions director for a lot of super markets,... Read More

Who are Those People Youre Selling To?

If you're in the IT business, that's an important question.Most... Read More

Tradeshow Booth Cures - Living Color

Feng Shui is the Ancient Chinese practice of configuring home... Read More

Pricing Strategies in Marketing

Price is an often overlooked marketing strategy, as many tend... Read More

Private Practice Marketing: 3 More Secrets I Wish I Knew When I First Started Out

Secret #4 - Get very comfortable asking for paymentOne of... Read More