Some people have little difficulty attracting and maintaining clients who have higher discretionary funds to spend for solutions. Others can't get to first base. If you are one of those and want clients that can pay more and you currently aren't attracting them, here is a list of 10 barriers that might be interfering.
Higher paying clients are easier to work with, appreciate your work more, pay quicker and are more profitable.
Whenever I am asked by a independent profession how to get a client to pay more money, the first answer tends to be "you can't." It is very difficult to raise your rates with your existing clients. You generally need to find new, higher- paying clients.
1. Equal stature. People usually take the time to listen to people who are just as important as they are. Are you on their listening level? Dress the way they do, even if you deal with them only over the phone. Speak in their language. Show the same type of authority and posture. Avoid jargon and words they aren't familiar with, yet use ones that they are. Talk across or equal not down or up. Take control of the relationship. This may seem to aggressive, however, this is the way you raise yourself to their equal.
2. Thoroughly know their challenges and what solutions your service/product provides.If you can't relate to their "world" then they will not let you in. They are proud of their "world" because they made it so.
3. Be friendly with all those that surround them. Administrative secretary, receptionist, any of their gatekeepers. Yes, they will report about you on your behavior.
4. The higher the ladder you go, the more likely they will be a visionary. This means they are more concerned about the future and will talk and think in those terms. Visionaries are not price sensitive so don't even place that on your radar screen with them. Know what their visions are, support those visions in any way you can. If you have a product or service that can make their business better, you will have a sale. Remember though, it's their perspective of "better" and not yours.
5. The higher you go, the more they expect in great service and additional services outside the scope of what you provide everyone else.
6. ALWAYS keep your promises before an after the sale and they will keep the relationship. Break it once, yes, usually just once and you're history.
7. Don't brown nose. They smell it a mile away. They will either quickly turn you away or play you for entertainment and then toss you away. Once you get this label you can almost hang it up in their circle unless you fess up to your inappropriate behavior.
8. They don't have the word "mistake" in their vocabulary. Everything to them is a "learning lesson" and is connected to a price tag. If you are even harboring some person beliefs of making mistakes, they will sense this as fear. And since fear has a special energy/vibration they have keen senses for it.
9. Their first response to your proposal will always be "how can they do it in house themselves." Expect to be able to demonstrate the specialness and if you can particular show how it can be completed in-house, the more brownie points you earn. The higher your expertise or specialties the less chance they can "create it in house." This is because higher paying clients tend to gravitate to specialists.
10. The higher the clientele, the better their leveraging skills are. If they can figure out how to leverage it better and cheaper, you will lose. This isn't always true, most times if they have too much on their plate already and don't want to spend their focus time away AND they like you, you can get the sale.
11. "No" is a test. Don't take anything for granted. Flexibility and diversity are important in riding out the storm.
12. Find clients to whom your work is not only valuable, but essential to their goals.
13. Know your worth and stand by it.
14. Remove the "under earner" mind set.
15. Make it easy for them to work with you. Remove any hoops or extra steps that take up their time.
16. Decide in advance what you're going to do if they don't accept your higher fee.
17. Presentation level needs to be on their level or perceived to be there.
18. Rely more on referrals for this market.
19. Be confident and know you can attract them. Feel and allow the possibility without question -- 100%. Remove any doubt.
Catherine Franz is a Marketing & Writing Coach, niches, product development, Internet marketing, nonfiction writing and training. Additional Articles: http://www.abundancecenter.com blog: http://abundance.blogs.com
Every professional or consultant knows that clients typically hire people... Read More
Are you tired of living off handouts from big-name marketers,... Read More
One very powerful and cost-effective marketing strategy is to study... Read More
Is Advertising Viable?At the turn of the 20th century, department... Read More
It was the fall of 1998 when I had just... Read More
Where to Start:Most novice marketers have definite fixed ideas about... Read More
What's a small business owner to do if they have... Read More
Ok, before we get down to the benefits of... Read More
A specific group of people you will focus on selling... Read More
I don't know about you, but I am still waiting... Read More
Recently, I discussed a loyalty card system with a vendor... Read More
This newsletter is full of opportunities staring you in the... Read More
Simple low-cost postcards have become a valuable business tool for... Read More
What makes one logo better than another?Simplicity.A good logo works... Read More
Business card size works well for invitations to special events.What... Read More
When marketing themselves to leads and prospects there are five... Read More
Many of the business owners I speak with are looking... Read More
Do you own a small business? Do you wish to... Read More
Your Web site should be the cornerstone of your client... Read More
There are many ways to promote your website for free... Read More
The most crucial aspect of having a high response rate... Read More
I have been designing Yellow Page ads for the past... Read More
If you're reading this article, chances are that you, like... Read More
If you run a small business you should be a... Read More
Some people use the words "client" and "customer" interchangeably or... Read More
In Part 1 of this article, "Resistances to Marketing a... Read More
Every business and professional practice MUST be in the public... Read More
If you want to double your business, then you need... Read More
Niches are like bathrooms; you never notice them until you... Read More
The idea that good design can improve how people perceive... Read More
I enjoy cleavage as much or even more than the... Read More
How many Hispanic people live in the US currently. Well... Read More
So how do you do it?Direct mail marketing. When it... Read More
"If God wanted to create a perfect punishment for a... Read More
So you started a business. How's it going? Did you... Read More
Advertising is the lifeblood of any business. If you do... Read More
But more importantly, watch what they do. If you do... Read More
How many times have you heard the same sound bites... Read More
Are you trying to promote your business with a tiny... Read More
Why Trying to "Get the Appointment" Can be a Recipe... Read More
A person or business that might buy from you is... Read More
For years now we have been inundated with offers of... Read More
With the increase in number of tradeshows being held across... Read More
Having a marketing strategy and marketing approach is very important.... Read More
Trade shows are part of the marketing mix and the... Read More
Did something catch your eye in a direct mailing this... Read More
We all DO judge a book by its cover, and... Read More
"If My Work is Good Enough, I Shouldn't Have to... Read More
Some of the ways in which to get your "name... Read More
Does it make sense to clap for your customers? It... Read More
Regardless of how many forms of promotional material you create,... Read More
In just one month three California vineyards have introduced new... Read More
1. Personal Unlike an advertisement in a trade publication, which... Read More
The idea that good design can improve how people perceive... Read More
Mobile businesses are quite unique in the way they must... Read More
Think the best way to get more customers is to... Read More
Web Presence gives your business a distince edge over your... Read More
Having a strong foundation enables you to build a thriving,... Read More
What is Upselling?It means pre-selling any additional features of your... Read More
As you network and meet other business owners, keep this... Read More
An accountant once told me that he never met anyone... Read More
One of the most common mistakes in marketing is making... Read More
The Pitchers: SalesLet's say you have a new baseball team... Read More
Display graphics are graphic images used for illustration or "display"... Read More
5000 B.C. -- somewhere near a cave in MontanaOg the... Read More
Dear Friend:Don't do it.Don't start your fundraising letters with "Dear... Read More
Marketing |