How A Tiny 10 Year Old Girl Can Throw A 20 Stone Man - 3 Key Lessons In The Gentle Art Of Business

Half my immediate family trained in Judo and excelled in competition. I was always fascinated by the way in which my younger brother and sister (who were small for their age) were able to throw much bigger opponents with seemingly little effort.

I remember vividly watching a training session where my sister easily threw another student flat on his back. What staggered me though was the size of the student.

He was huge.

But she didn't strain or struggle. She simply appeared to step calmly backwards as he approached and let him fall over her in a big circle to land flat on his back.

I was amazed and by the look on his face so was he.

You may be mistaken in thinking he was going easy on her, but he wasn't. There was something in the way she reacted to his movement which gave her this enormous power.

Something in the technique she used that enabled her to lift a 20 stone man off the ground and plant him flat on his back.

I'm now going to share her secret with you with ideas for applying these principles to your own business...

Dr. Jigoro Kano, the founder of Judo devised a theory known as "kazushi" which essentially means, "Using a minimum amount of strength, it is possible to throw your opponent if you force him off balance by breaking his posture."

Kazushi (unbalancing your opponent) is effectively promoting the idea of "Minimum Effort - Maximum Impact". Which, by no coincidence, happens to be the key concept behind Lean Marketing.

This understanding of Kazushi is what gave my 10 year-old sister the power and belief she needed to throw the 20 stone man.

She yielded to his forward momentum and put her foot in a position low enough to act as a lever which had the effect of disturbing his balance with the full force of his own momentum and weight behind it.

In other words she harnessed all 20 stone of his weight, combined it with her own and used it all against him!

So How Do You Use Kazushi In Your Business?

Key #1 - Balance Jim Rohn once said, "The same wind blows on us all, what matters is the set of the sail." You need to make balanced, reasoned decisions to be most efficient.

This means you need to realise the harmony in all parts of your business. It's no good chasing new business if you ignore the clients you already have. There's no point in striving for financial success at the cost of your health, friends and fun.

Balanced thinking also means the ability to put things in perspective. Small problems affect us all. It's when we see these small things as big that we get carried away and can over-react.

Key #2 - Momentum I talk a lot about using pain and gain as a motivator. This is essentially a tool for creating momentum. But momentum without a direction is waste.

Make sure you have vivid, powerful goals. Keep your end in mind and be willing to go with the flow and will of others where necessary so that your outcome can still be realised.

Don't tackle problems head on but guide people in a direction that is mutually beneficial. Argument and conflict is wasteful and should be avoided where possible.

Pace people. Show them you understand them. Then guide them and allow their own momentum to do the rest.

Don't get carried away pursuing things that do not lead to your desired outcome - otherwise your momentum may be the very thing that trips you up.

Key #3 Leverage By recognising levers you'll be able to harness the power of momentum and make it your own. Effectively harnessing energy in the same way that a sail on a boat uses the wind to make it move.

Knowing where and when to take action and understanding that the little adjustments and small things can make the big difference will give you unlimited power.

Gain support. Ask for favours. Use your network. Make other people's time and money work for you and them simultaneously and you'll achieve a lot more a lot sooner and with a lot less effort.

As the saying goes: "If you give enough people what they want - they'll help you to get what you want too.

4 Out Of 5 Small Businesses Go Bust Inside 5 Years! Finally - A Guaranteed Way To Make Sure You're Not One Of Them... http://www.leanmarketing.co.uk/toolbooks

---

How Prince Connects With His Target Market!

While Internet legend (and young pup) Frank Kern would have... Read More

Top 5 Kick Butt Marketing Requirements

Cinch your success with 8-second leaders! Step into the saddle... Read More

Keeping Pace with Business Marketing

Today's business marketing rules are different than they were in... Read More

What to Include in Your Marketing Plan Write-Up

For those new to marketing planning, the thought of completing... Read More

Marketing Ideas Without Action Will Get You Nowhere!

Marketing Ideas Without Action Get You NowhereYou want to grow... Read More

How To Recover Your Almost Customers

You'll always need to find new prospects for your business.... Read More

Marketing Strategy - Spell Out Your Unique Value

I attended a "Sales Focus" seminar a few years back... Read More

FREE Means MORE Business

Why give freebies?We have all seen freebies at trade shows... Read More

What Does Your Business Address Say?

If you are operating a business from your home and... Read More

Two kinds of Advertising for a Marketing Strategy

Advertising is the lifeblood of any business. If you do... Read More

Writing To Overpower Your Competition

"We don't have any competition. We're a truly a one-of-a-kind... Read More

Starting Small Business Promotional Campaigns

So you're starting a small business. You figured out what... Read More

What IS the Difference Between Marketing and Sales?

There seems to be a never ending argument among marketing... Read More

Radio Ads That Get Results

Radio advertising can be a small business's best friend. It's... Read More

Your Ideal Client

A lot of small businesses make the mistake of thinking... Read More

Massage Therapists Can Now Make More Money

As a massage therapist, your income is usually limited by... Read More

The Benefits of a Marketing Plan

What is a Marketing Plan? Marketing is to do with... Read More

Why Do You Need to be in the SERPS?

Why does your business need to be in the Search... Read More

A Questionnaire for Businesses

As best you can, answer the following twenty-five questions. There's... Read More

Are You Ready To Research Your Market?

Picture this. You develop some product or service, spend countless... Read More

Top 7 Tips for New Businesses

The marketing decisions you make for your new business are... Read More

Fundraising Letters Are Easier To Write With AIDA

Learn a lesson from professional direct mail copywriters. They follow... Read More

Fertilizer For Your Grassroots Marketing

Looking for a great way to drive traffic to your... Read More

So You Want To Cut The Crap And Get Into The Money?

So, you´ve been around for a while, and maybe even... Read More

Your Marketing Message - Could You Wring More CASH Out Of It With This Ancient Japanese Discipline?

When it comes to your marketing message, the little things... Read More

The Death of Product Packaging as We Know It.

It used to be you that if you had a... Read More

Two Steps to Improving Your Marketing Success

Since the human brain seems to be able to focus... Read More

CRM: Strategic Engine or Just Another Tool?

CRM?strategic engine or just another technology tool? How would you... Read More

After Your Postcard Mailing: Follow Up with Finesse

I've heard a lot of people lament the fact that... Read More

Out of Sight, But Not Out of Mind

What's black and white and read all over? A newsletter... Read More

Marketing Effectively to More Than One Audience

What's a small business owner to do if they have... Read More

How to Up-Sell Change

As Freud cautioned, it's insanity to keep doing the same... Read More

Logo Facts

What makes one logo better than another?Simplicity.A good logo works... Read More