Behold the Power of the Tip

You are an expert. You have lots of content - even more than you deliver from the presentation platform or in your consulting engagements. But how do you package that content for the web, without giving away the store?

One of the most effective methods for delivering your content is in small chunks. In a speech you do this with quotes, tips to remember, and short items. In print you write a how-to article with the 5 tips. Or you create a booklet of tips.

Online you do the same thing. You create a series of tips. Tips can be delivered online in a variety of ways. The most obvious is a tip of the week or tip of the day. With this technique you merely change the web page as often as you've promised a new tip. But this can be very time-consuming, especially if you decide that a daily tip is appropriate for your audience.

How do you decide how often to change the tip? Determine how often you want your online visitor to visit your website and publicize new tips for that time frame. So if you want them to come back daily for a new tip, then plan to change it daily.

A trend to watch...increasingly experts are relying on their email newsletters to deliver tips to their audience, rather than trying to encourage people to visit their site regularly. Unless you change a lot of content regularly, there really is no reason for them to visit. You're better off delivering your content *to* the audience rather than waiting for the audience to come to you!

If you want them to visit daily you need to invest in an automatic method for updating your tips. Generally this will be a cgi (common gateway interface - it's a "techie" term you don't need to remember) or a web application that will automatically post a new tip daily. You'll need a technical person to do this one for you, so plan to pay for that expertise to set this up. Once it's set up, you can easily enter the tips and keep them updated.

As an alternative to a daily tip, you could provide a tip that changes each time someone visits the page. This may be more effective if you want to keep someone on your site. And it shows them a lot of content in a short period of time. Again, you'll use a cgi for this. Generally you can use the same one as you did for a daily tip - just set it to change each time the web page is loaded.

Yet another alternative is an animated gif. This is a series of graphics with tips on them. They are put into a simple animation program so that they change from one graphic to the next, as someone is on your page. If you have a graphics animation program, you can do this yourself.

Tips are the most versatile and useful piece of information you can create. Get into the habit of recoding tips each time you think of one and each time you share one with a friend or client. Keep those tips handy!

Dr. Jeanette Cates is an Internet strategist who works with experts who are ready to turn their knowledge and their websites into Gold. Her reputation as a speaker and trainer has earned her the title of The Technology Tamer. Jeanette shares her news and views in OnlineSuccessNews.com

---

Profitable Marketing Programs (Part 1)

Deciding whether a particular marketing program is profitable to your... Read More

Trade Show Display Booth ? A Marvelous Contact System

Trade show booths are one of the best direct contact... Read More

Whats Your Marketing Attitude?

Entrepreneurs pay a lot of attention to the mechanics of... Read More

Is A Marketing Plan The Same Thing As A Communications Plan?

How does a marketing plan relate to an organization's communications... Read More

Hispanic Market Reality and Purchasing Power

How many Hispanic people live in the US currently. Well... Read More

Direct Mail Marketing Done Correctly, Cannot Fail

So how do you do it?Direct mail marketing. When it... Read More

Its Not All about the Cleavage! Or is It?

Times are a changin'! More women today work outside the... Read More

Peek a Boo - We See You -- 7 Trade Show Tips for Marketing Managers

Peek a Boo - We See YouDoes your company have... Read More

Creating a Marketing Plan for Your Website

Have you created a marketing plan for your Website? If... Read More

There Are Benefits... And Then There Are Benefits

Not all benefits are created equal. Knowing which ones to... Read More

Top 10 Dos and Donts for an Effective Business Referral Network!

Every business - particularly small, entrepreneurial or professional businesses -... Read More

Professional Marketing

Have you looked for marketing advice on the internet recently?... Read More

Your Marketing Message

Your message is first among your weapons in the battle... Read More

Maximize Your Lead Generation Efforts by Recycling Your Leads

The basic lead generation process is pretty much the same... Read More

Blowing Your Own Horn

Opportunity Assistance Business Resource Center At first you must think... Read More

Business Marketing For Consultants, Coaches, Speakers, and Trainers: How To Be Noticed and Trusted

Business marketing is essential for professional services, such as consultants,... Read More

Getting More From Your Customer

We are all customers of one product or another. How... Read More

The Great Direct Marketing Conundrum

Many a home business owner has spent sleepless nights thinking... Read More

Identify The Ideal Target Audience With These 5 Tips

Narrowing your focus to one primary group of people is... Read More

Your Secret Marketing Weapon

As a professional service provider, you're paid for what you... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing... Read More

4 Steps to Successful Offline Event Booths

A great way to gain more local sales is to... Read More

51 Ways to Say Thank-you in a Fundraising Letter for a Non-for-Profit (Includes Examples & Samples)

One of the hardest jobs in fundraising is crafting original... Read More

It Takes Two - How to Cultivate Profitable Alliances

"Cross promoting with other businesses can give you a significant... Read More

21 Ways To Expand Your Subscriber List

Expanding your subscriber list, whether it be for your ezine,... Read More

Marketing Success Defined

How do you personally define success? High income? Substantial net... Read More

Roping In Loyal Customers While Making An Extra Profit!

You've probably bought a book or two at one of... Read More

T.E.A.M Profit

As you network and meet other business owners, keep this... Read More

Painless Marketing for People Who Hate to Market

Face it?you know you've got to do something to keep... Read More

PowerPositioning: WillYouAcceptThisRose.com

Positioning is a powerful concept in marketing. To illustrate, have... Read More

Successful Non-for-Profit Fundraising Letters Share Eight Qualities

You'll be encouraged to know that the art of writing... Read More

Who is Your Perfect Client

When I started my coaching practice I believed that I... Read More

Getting the Maximum Marketing Mileage Out of Your Nametag

As a small business owner, you must always explore creative... Read More