After The Mailing Is Done, What Happens Next?

If you're doing any sort of marketing effort, whether it's getting news coverage or sending a postcard, you must be prepared for what happens next.

If you're sending postcards promoting your business, and you have people working for you, tell them that you sent the card.

There's nothing worse than having your customers, postcards in hand, coming into your business and being greeted by an employee who says "Huh? What special promotion?"

Fortunately, there's any easy way to solve this problem. Here's an idea from one of my postcard marketing workshop participants: Whenever she has a mustn't-be-ignored announcement for her coffee house staff, she puts it in their pay envelopes.

So, in a nutshell, chance favors the prepared marketer.

Martha Retallick, "The Passionate Postcarder," hails from Tucson, Arizona, USA. She is the author of Postcard Marketing Secrets, a downloadable PDF manual will show you how to put postcards to work for your business--profitably. Learn more about it at:

http://www.PostcardMarketingSecrets.com

---

Make More Sells With Colors

How Colors Effect Our Emotions?One of the most interesting things... Read More

Mark Twain?s Great Marketing Idea

To tell you the truth (and about 53% of this... Read More

For Ongoing Success, Make Marketing a Habit

Make Marketing a Must, Not a MaybeWhen business is booming,... Read More

Create A Business Card That Sells and is Effective

Why does your business need a business card?Business card is... Read More

How to Size an Emerging Market

In developing their business plans, companies of all sizes face... Read More

Misrepresentation - Through Silence!

We're back to the subject of ethics, more specifically, business... Read More

Tips For Developing An Effective Questionnaire

Developing the questionnaire is undoubtedly the most important part of... Read More

Whats Your Selling Sentence?

What's your Selling Sentence? If you have a business, you... Read More

Off The Shelf Software for Making Business Lists

Available to all small businesses are business lists, which come... Read More

How To Turn $100,000 Into $1,191,817 In Just One Year Part II

Turning a modest $100,000 annual turnover into $1,191,817 may sound... Read More

Network Marketing Is Definitely A Relationship Business

Heavily branded websites like amazon.com are household names and carry... Read More

Big Money With Folios

One of the easiest, if not the easiest, ways of... Read More

What to Include in Your Marketing Plan Write-Up

For those new to marketing planning, the thought of completing... Read More

Financial Services Marketing Insights: A Marketing Compass

What we now call "marketing" began long before the name... Read More

Web Site Marketing: 10 Little Known Upsell Strategies That Will Magnify Your Profits

What is Upselling?It means pre-selling any additional features of your... Read More

Increase Your Sales By Following-Up

The difference between a successful business and one that just... Read More

Stretching Your Marketing Dollars--7 Cheap and Easy Ways to Market on a Budget

Just because you have to stretch your marketing dollars doesn't... Read More

Why Great Companies Survey: Martian Logic!

If an alien civilization from Mars was planning a friendly... Read More

7 Great Ways to Market Yourself and Your Business to Help Increase Sales

Do you own a business and need ideas on how... Read More

Dont Advertise Your Business - Market It!

Too many business owners believe that marketing their business means... Read More

Are Your Marketing Efforts Working...Or Could They Use A Little Help?

Marketing is a broad business subject that encompasses a range... Read More

Devious and Deceptive Packaging

Have you read anything in the news lately about childhood... Read More

Optimizing Your Email Marketing

Email CampaignsEmail marketing can be a tremendously valuable tool for... Read More

What The Heck Is An Eponym, And What Does It Mean For Your Brand?

Today I've decided to share with you a new word... Read More

Connecting With Your Clients

Many service professionals tell me that they are uncomfortable with... Read More

Color Part 2: Formats and Systems

There are several color formats and systems available for mixing... Read More

Multicultural Marketing ? Taking Care of Business At Hand

Multicultural marketing mirrors the changed face of America and is... Read More

GoogSpy: Business Counter Intelligence for Everyone

So, you want to know what your competitors are up... Read More

Networking the Media

The media is a business's absolute best friend. It is... Read More

10 Awesome Ways To Attract More Orders

1. Create a free ebook directory on a specific topic... Read More

Time for A Marketing Tune-up

If you have been in business any length of time,... Read More

Marketing Tips - Ten Quick Marketing Actions

It is often difficult to manage to do marketing tasks... Read More

E-commerce : The Bottom of Pyramid Approach

For centuries and most of the decades in the 20th... Read More