After The Mailing Is Done, What Happens Next?

If you're doing any sort of marketing effort, whether it's getting news coverage or sending a postcard, you must be prepared for what happens next.

If you're sending postcards promoting your business, and you have people working for you, tell them that you sent the card.

There's nothing worse than having your customers, postcards in hand, coming into your business and being greeted by an employee who says "Huh? What special promotion?"

Fortunately, there's any easy way to solve this problem. Here's an idea from one of my postcard marketing workshop participants: Whenever she has a mustn't-be-ignored announcement for her coffee house staff, she puts it in their pay envelopes.

So, in a nutshell, chance favors the prepared marketer.

Martha Retallick, "The Passionate Postcarder," hails from Tucson, Arizona, USA. She is the author of Postcard Marketing Secrets, a downloadable PDF manual will show you how to put postcards to work for your business--profitably. Learn more about it at:

http://www.PostcardMarketingSecrets.com

---

Medias Dirty Little Secret

I'm constantly amazed by all of the media reps from... Read More

Color Part 2: Formats and Systems

There are several color formats and systems available for mixing... Read More

The Use of Bar Code SMS in Mobile Marketing, Advertising, CRM

Anybody that frequents shopping malls are familiar with the bar... Read More

Let It Ring

Telemarketing has its place in the marketing arsenal. But telespammers... Read More

Tipical Mistakes in Marketing

To prevent the risks of a promotion campaign for our... Read More

Focus...a Marketing Strategy

The secret to increasing sales doesn't lie in choosing just... Read More

Words that Sell

We all know the English language contains hundreds of thousands... Read More

Natural Marketing for Full Business Success

Is your mind muddy on marketing? Do you wake up... Read More

Unleash the Power of Post Cards

Direct mail marketing is essential for a business to survive.Choosing... Read More

Connect to Your Customers with Superb Sales Letters

In the age of e-newsletters and e-mail, you may not... Read More

Why Doubling Your Fees Can Increase Business: How Pricing Affects Buyers Decision Making Process

Want to know the simple way to get all the... Read More

Off the Shelf Small Business Mapping Software

All small businesses can benefit from inexpensive off the shelf... Read More

No One Gives A Damn About Your Business. Unless You Give em A Reason To

The good news is that there are thousands of people... Read More

Keeping Your Mailing List Clean and Efficient

Your mailing list retains its value best if... Read More

Inform vs. Excite

excite v. 1 a: to call to activity b: to... Read More

Standing Above The Crowd

In today's highly competitive business environment it is critical to... Read More

Census Data Mapping for Small Business

When studying the demographics of an area for a business... Read More

Direct Mail Response Rates Soar With Dimensional Mailers in Business-to-Business Lead Generation

The toughest job you face as a B2B direct marketer... Read More

Marketing Smarter To Earn More

An accountant once told me that he never met anyone... Read More

Increase Repeat Business and Referrals with Direct Mail

So you have been writing mortgages like crazy now for... Read More

Unique Selling Proposition - Your Competitive Advantage!

To capture a larger market share and be viable, sustainable... Read More

Wife?s Marketing Prowess Helped Edison See the Light

It is well known that Thomas Edison was an inventor,... Read More

After Your Postcard Mailing: Follow Up with Finesse

I've heard a lot of people lament the fact that... Read More

4 Alternative Ways To Gain Lifetime Customers

You will always have more people that turn down your... Read More

Want To Be A Stronger Marketer? Work Your Marketing Muscles!

You want to be more flexible? You have to stretch... Read More

Advertising Your Private Practice: 6 Tips for Maximizing Your Results-Part 2

As discussed in part 1 of this article, "Your Private... Read More

How Price Gouging Can Hurt Your Business

"Price gouging" is an emotional, inflammatory term. Everyone is against... Read More

Creative Online Marketing For Salespeople and Business Professionals

New to a sales career? Want to market yourself but... Read More

How Your List Affects Postage Costs

HOW YOUR LIST AFFECTS POSTAGE COSTS AND WHAT YOU CAN... Read More

Networking Magic

YES-- it is true that Networking is an art that... Read More

5 Tips to Help You Identify WHO To Market To

If you have your own small business, it's important to... Read More

Small Business Pricing: Setting A Price For Your Product / Service

The importance of pricing can not be underestimated as incorrect... Read More

One-A-Day Marketing Vitamins

Is your business growing, or are you on a plateau... Read More