Postcards: Awareness Tool or Selling Tool?

Are postcards better for building awareness or for selling?

In my opinion, the answer to the above question is, "They can do both jobs. It depends on what type of business you're in."

My own perspective is that of the Web and graphic designer who must distinguish herself from the hordes of other designers out there. I do this by keeping my name in front of my clients and prospects with postcards.

Over the years, this approach has brought me quite a bit of repeat business from my longtime clientele, and new business from the prospects on my list.

Since many businesses do nothing to stay in touch with their market, and spend their precious time and resources chasing after new customers, I think that the awareness approach has merit. After all, it costs six times less to sell to an existing customer than it does to sell to a new customer. This has been proven through numerous studies.

Now, let's move on to the selling approach. Let's say you're new in town, and, by golly, you need some clients pronto-pronto. Which means that you're not going to send out postcards to build awareness.

Rather, you're going to send something that gets new clients ringing your phone and setting up appointments where you sell your design services.

In short, different strokes for different folks. And postcards are versatile enough to serve 'em all.

Martha Retallick, "The Passionate Postcarder," hails from Tucson, Arizona, USA. She is the author of Postcard Marketing Secrets, a downloadable PDF manual that will show you how to put postcards to work for your business?profitably. Learn more about it at:

http://www.PostcardMarketingSecrets.com

---

Promotional Bags: Your Company Details on Parade

The trick to a good promotion is to attach your... Read More

What Does Your Business Address Say?

If you are operating a business from your home and... Read More

The Real Marketing Genius

I spend a lot of my time reading books and... Read More

Marketing Lessons From Apples iPod

Apple Computer just announced that their earnings from the last... Read More

Matrix Web Sites - Scam or NOT?

While I am not talking about the movie "Matrix", you... Read More

Want To Impress Customers, Win Clients and Influence People?

Remember the baseball cards kids traded while... Read More

T.E.A.M Profit

As you network and meet other business owners, keep this... Read More

Happy Hunting!

Before you ever get on the telephone, send a marketing... Read More

How to Protect Yourself Against the Hidden Cost of Shipping to Trade Shows

Trade Shows are lots of work, but they can generate... Read More

Knock, knock. Whos There? Your Target Market, Are You Listening?

Have you ever had a conversation with a person who... Read More

Qualify Prospects Using Direct Mail Marketing

When a prospect responds to your lead generation sales letter,... Read More

Small Business Pricing: Setting A Price For Your Product / Service

The importance of pricing can not be underestimated as incorrect... Read More

The Biggest Problem With Your Marketing Is...?

What is the biggest problem most marketers have? Who knows.... Read More

Why Smart People Dont Know How to Market

As an educated professional, your success is based on what... Read More

New Years Revolution

No, that's not a typo in the title. Resolutions are... Read More

How to Conduct a Successful Fax Marketing Campaign

1. Focus your fax marketing on one objectiveFax is a... Read More

If My Work is Good Enough

"If My Work is Good Enough, I Shouldn't Have to... Read More

8 Secrets to Marketing Success

The profits of a business are totally dependent on marketing.... Read More

The Power of Thank You

Sometimes we loose site of the small things in life... Read More

First Steps to Developing a Marketing Plan

Direct Mail . . . Newspaper . . . Radio... Read More

Networking: The Cost of a Connection

"Networking is a waste of time," said JoAnne, owner of... Read More

Budgeting for a Postcard Mailing

If you've never done a postcard mailing, you're probably wondering,... Read More

5 Print Ad Essentials!

Writing an effective print ad, particularly a classified advertisement, requires... Read More

Budget Your Branding

It is very important to regularly monitor your advertising activities... Read More

Connect to Your Customers with Superb Sales Letters

In the age of e-newsletters and e-mail, you may not... Read More

How To Recognize Your Niche Marketing Agenda

Starting a business, whether it's retail products or services, must... Read More

Comprehensive Marketing Details Not Found in Beginner Books

If this is the first marketing article you are reading,... Read More

B2B Marketing Tips - Create an Interactive Online Experience for Clients

Business to business communications on the web are as stale... Read More

The Truth About The Fallacy Of 7

Ted Nicholas is a marketer with a proven track record.... Read More

Off The Shelf Software for Making Business Lists

Available to all small businesses are business lists, which come... Read More

Networking the Media

The media is a business's absolute best friend. It is... Read More

The Seven Deadly Sins of Ineffective Nametags

Your nametag can be your best friend. It can be... Read More

First to Market Theory

AGE OLD QUESTIONBusiness scholars throughout the planet keep asking the... Read More