Get Better Results from Your Advertising with a Disruptor

When you spend money on an advertisement you want to get the best return possible. To do that you need to get people to STOP and LOOK at your ad.

Remember, people are busy and they're bombarded with thousands of commercial messages every day. So the odds of them giving your ad much attention are very small unless you give them a good reason to look.

The tool you can use to get people to look is called a disruptor. It disrupts what the reader is doing so they stop and look at your ad. It's not complicated but it is critical if you want the best results from your ads.

What can you use as a disruptor?

In print advertising the ad headline and graphic are the primary disruptors.

The key is to put something in your ad that stands out, either visually or because of the meaning the words convey.

For example, graphics that have people in them or that show activity are good for this. People's eyes are drawn to people and activity.

To make your headline stand out you might make it clever, funny or shocking. Or you might make an offer that people find attractive. Offer something better than the competition does and you'll get people to stop and look at your ad.

As you plan your marketing material remember this idea. Put a disruptor in your visual marketing pieces and you'll get better results without spending more money.

Kevin Stirtz is a successful entrepreneur, writer, trainer, speaker and mentor. He is a published author of over 150 business articles and he has been featured in local, regional, national and international business publications. He currently writes a marketing column for AllBusiness.com and he is writing his first book, which is due to be published in March of 2006. He can be reached at 1-952-212-4681 or http://www.KevinStirtz.com

---

How to Create Ads that Sell with Little Effort

One of the main problems people find with marketing, is... Read More

Increase Business By Being Nice

I have been reading articles on increasing sales using search... Read More

Whats On Your Business Card?

A professional business card says more about you and your... Read More

How Well Do Postcards Work?

The humble little postcard has been getting a... Read More

Heard A Good Radio Ad Lately? Neither Have We

To many ad agencies, radio is considered advertising's ugly stepchild.... Read More

Business Plan Appeal ? Five Rules For Writing Attention Grabbing Headlines

The success of a business plan stands or falls on... Read More

Ten Secrets for Getting FREE Advertising

The opportunities for getting free advertising for yourproduct or services... Read More

How To Create Instantly Compelling Ads Every Time

Use This Quick 3-Question Evaluation Process, So You Can Be... Read More

Books, Bibles and Fast-Talkers

Every community has 'em. Fast talkers who roll into town... Read More

Adding Art to Business Spaces

Larger companies have learned that collecting art adds something special... Read More

Moving message Sign

Moving Message Signs are a unique, attention-grabbing way to communicate... Read More

Hiring an Amateur Could Mean a Potential Lawsuit for Your Business

These days, everyone's looking to save a buck. But if... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of... Read More

Outdoor Sign

Many business organizations that needs to disseminate late-breaking information to... Read More

Do Your Adverts Get You More Sales?

Philadelphia retailer and US Postmaster General, John Wanamaker, once said,... Read More

Advertising - Does it Matter?

When advertising, you need to sell your opportunity, your products... Read More

The Online Equivalent of an Effective Newspaper Advertisement is FREE

Ask anybody who has been in business for a long... Read More

Get Better Results from Your Advertising with a Disruptor

When you spend money on an advertisement you want to... Read More

80% of All Advertising Is Wasted Due To This Common Mistake

You're flipping through this publication as you wait for your... Read More

How To Write Kick-Ass, Profit Pulling Adverts For Your Business?

Doesn't that just grab you by the eyeballs and make... Read More

Business Ideas: 5 Uncommon Ways To Generate More Online Business

Sometimes, it is not an obvious business idea that will... Read More

B2B Marketing Health and Elder Care Services

Quality Care Options is an established company advocating for the... Read More

10 Reasons Why Your Company Needs Custom Invitations

I am always amazed when I hear about companies who... Read More

Imaging Isnt Everything

Many home improvement contractors attempt to use advertising to expand... Read More

Advertising Your Holistic Business

The most basic answer is the same answer as to... Read More

The Future of Voiceovers: Hold Your Tongue...Possibly Forever

"Do we need to cast a voice-over talent for this... Read More

Media Savvy - Treat Them As You Would Your Best Customer

The ability to lead, persuade and influence are integral skills... Read More

Understanding The Basics Of Advertising

I get the L.A. Times delivered to my door every... Read More

Custom LED Display

Custom LED Display, as the name specifies, facilitate control anything... Read More

3 Things Every Yellow Pages Advertiser Needs to Know

Too many business owners and marketers know that Yellow Pages... Read More

Forgot The Ad Budget? Dont Panic!

Bob is excited about his new business. He secured funding.... Read More

Why Would Anyone Want Your Business Card?

Do you remember how proud you were the first time... Read More

How You Can Create Advertising That Sells

A well-planned and properly executed marketing program should include a... Read More