Create A Killer Brochure: 9 Steps to the Perfect Piece

If you are creating a brochure, make sure you follow these 9 steps to get best return on your investment:

1 Grab Attention
You need a hook that gets your audience interested. The headline or main text is your first chance to grab attention. Get the adrenaline pumping, tears flowing, or sides splitting. Spark their curiosity and they will keep reading.

2 Time and Convenience
Provide value by meeting time and convenience needs. Offer useful information that will be of immediate benefit to the reader, whether they buy or not. Provide welcome advice rather than untimely interruptions. Position yourself as the expert and build relationships before the sale.

3 Know Your Audience
It's not about you. Your audience wants to know how they can increase their sales/efficiency. Find out what your audience needs, then offer it. Make sure you have a high You to I/We ratio.

4 Know Yourself
What is your product or service? Describe it in brief easy to understand language. Explain why you are a better choice than your competition. What is your advantage?

5 Make it Sparkle
Your brochure is a reflection of you- so make it shine. Unless you are a graphic designer- get help. A well designed brochure will get you more bang for your buck. A poorly designed brochure will waste money and actually drive people away.

6 What and How
Features tell you what is offered, benefits tell you how this is good news. Low fat is a feature, it won't clog your life giving arteries is a benefit.

7 Be consistent
A brochure is one tool in your marketing tool box. All of your tools need to work together to reinforce the message- same look, same feel, colors, design and message.

8 Action!
Now what? Tell the reader what to do- call, visit website, buy today. Don't you dare leave off any pertinent information like your phone number, address, website. Link your brochure to the next step in the relationship.

9 Copy Right
Your copy must grab attention, provide value, be audience centered, promote your advantage over the competition, be consistent, highlight features and benefits, have a call to action and be written in clear easy to understand language.

Michael Daehn is the founder of marketingenious consulting and author of the book The Seven Keys to Marketing Genius: The Complete Guide to Increasing Your Marketing IQ available at http://www.sevenkeysmarketing.com and http://www.borders.com. Visit his website at http://www.marketingenious.com or e-mail michael@daehntrain.com.

---

Commercial: Consumer - Discounts - Misleading Advertising

Marketing is an important tool for attracting customers. It is... Read More

What Do Your Ads Say?

Make a list of everything you think should be included... Read More

Humor in Advertising

Many of the most memorable ad campaigns around tend to... Read More

Bad Seduction - Advertising Techniques That Dont Work

I just read some advertising suggestions on an Internet marketing... Read More

Science of Advertising and How to Benefit From It

It is very important to realize that persons buy from... Read More

Advertising - Should You Be Advertising Your Services?

You offer a reliable, quality service. You know that if... Read More

Secrets And Top-Tips Of Mail Order Advertising

Good Advertising creates more production, thus greater consumption, faster turnover... Read More

The Forgotten Advertising Tip

I'm sure while you have seen many tips on advertising,... Read More

I Dont Want to be Different

To succeed in today's crowded marketplace where most of the... Read More

How To Make Your Resource Box Sell

Ezine Articles - they're everywhere!And little wonder. They're one of... Read More

Business Cards: Why Waste Valuable Space?

So many business people neglect this valuable asset that may... Read More

Why People Fail in Mail Order

Mail order is a very complicated business. Every phase must... Read More

The Online Equivalent of an Effective Newspaper Advertisement is FREE

Ask anybody who has been in business for a long... Read More

What Colors Make Your Services Most Attractive?

This information is based on the principles of Laws of... Read More

LED video Displays

LED video displays give you the power to communicate, to... Read More

The Art Of Fear Free Advertising

Is fear of failure an issue when you commit valuable... Read More

How To Write Really Good Ads

All sales begin with some form of advertising. To build... Read More

Secrets of Getting Free Advertising

The opportunities for getting free advertising for your product or... Read More

How to Write Ads that Pull Orders

If your ads aren't paying off then you need this... Read More

7 Questions to Ask Before You Advertise

Most business owners and managers keep a fairly close eye... Read More

Secrets to Profitable Mail Order Products

The most profitable mail order products are simple... Read More

LED Moving Message Displays

LED's are becoming more and more popular in all kinds... Read More

Predictions for 2010

2005 puts us at the mid-point of the first decade... Read More

Trade Writing - For Cash!

Often considered as "plain Jane's" of the print world, trade... Read More

Whats On Your Business Card?

A professional business card says more about you and your... Read More

Creating a Winning Logo

Creating a logo to get you noticed.When you're branding a... Read More

The Key To Marketing New Ideas!

Imagine tossing a pebble into a crystal clear pond on... Read More

Is Your Yellow Pages Ad Putting Cash in Your Pocket... or Sucking Cash Out?

Any idea? It's a question that more than a few... Read More

100 Excellent Words and 70 Action Getting Phrases for Ad Writing

100 Excellent Words Absolutely. Amazing. Approved. Attractive. Authentic. Bargain.... Read More

How to Know if Direct Mail Will Work for Your Business

Here's a great lesson that applies to direct mail. Ready?... Read More

50 Surefire Business Card Tips

Business cards are one of the most powerful and inexpensive... Read More

Printing - How Do I Buy It?

Why should I care where I get my printed material... Read More

How You Can Create Advertising That Sells

A well-planned and properly executed marketing program should include a... Read More