Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.
There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.
However, all too often the concept of innovation is intricately linked with radical change. In fact, the opposite is true:
a) Most successful innovations take advantage of existing technology, are moderately new to market (not radically new), support existing behaviours, support customer needs and save money.
b) Radical innovation is the result of incremental change. Small changes can have radical effects and when considered over time, cause radical shifts. An example of this is looking at an old photo ? very minute changes make big differences over long periods. An examination of any artists work will show incremental changes for periods before new knowledge or other inputs lead to radical shifts, which are then experimented with incrementally for periods.
c) Radical innovations are actually the result of invisible periods of incremental change and previous periods of radical change. The Internet resulted from the connectivity of the PC, which developed out of the mainframe, which owes its existence to the solid state transistor, which evolved from the earliest cathode ray tubes and so forth.
These topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com.
You can also receive a regular, free newsletter by entering your email address at this site.
Kal Bishop, MBA
**********************************
You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.
Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com.
![]() |
|
![]() |
|
![]() |
|
![]() |
Managers make three mistakes when they try to run businesses.... Read More
Over the past couple of days I've been setting up... Read More
As crazy as it seems, some people spend more time... Read More
There seems to be an assumption that change is a... Read More
Sometimes things just happen. Maybe we lose focus and take... Read More
Sexual Harassment Policy Guidelines ? Part IPermission is hereby granted... Read More
Some say that in business as in sex: if it... Read More
Starting up a new venture or business can be one... Read More
Sometimes when I conduct my workshop on Effective Meetings, one... Read More
The title implies that some people are and others not.This... Read More
Are you a business, non-profit or association manager who pretty... Read More
We all have psychic abilities that we use daily, although... Read More
What behaviour maximises the chances of thinking of great ideas?... Read More
Accounting is one area which every company has to maintain... Read More
The senior flight attendant on the WestJet flight was starting... Read More
Too many managers waste both time and energy performing tasks... Read More
Creativity can be defined as problem identification and idea generation... Read More
US Work Ethic Issues and Lack of serviceWell many... Read More
In running any kind of business, it's inevitable that sometimes... Read More
Last month I talked about the Skilled Facilitator principle of... Read More
Plan/prepare - lack of purpose causes aimless meetings. Know why... Read More
Starting your own business is a great undertaking but running... Read More
Being a good trainer requires experience and skill. Experience comes... Read More
Use your time for problems that are truly important.Hard as... Read More
If there is someone nearby as you read this look... Read More
At some point, your business is going to need to... Read More
"Where did it go? It was here yesterday. Wait. Here... Read More
You Can't Do It All - Learning To DelegateThere is... Read More
Direct reports-people who need direction and leadership-rely on their leaders... Read More
DECIDING WHAT TO DELEGATE: Once the benefits of delegation are... Read More
I witnessed some interesting behaviour from one of our premier... Read More
Creativity can be defined as problem identification and idea generation... Read More
WHAT MAKES A GOOD APPRAISAL INTERVIEW?Here is a tip for... Read More
What is factoring?Accounts receivable financing, also known as factoring, is... Read More
TO: All Parents [and Employers and Managers]From: Your Child and/or... Read More
Fast Relief for Sarbanes Oxley Section 404 ComplianceSection 404 of... Read More
If you're one of the many executives struggling with finding... Read More
At some point, your business is going to need to... Read More
It is a common business axiom ? change or die.... Read More
Last week I was confused and frustrated about a few... Read More
Telecommuting or virtual work opens up a wider net of... Read More
STEPS IN USING THE CRITICAL INCIDENT TECHNIQUE:1) The incident. Read,... Read More
As a manager, it is your job to ensure that... Read More
A core activity in many successful businesses, Succession Planning is... Read More
In many ways there are no secrets to implementing effective... Read More
Q: Why is a great business like a great marching... Read More
THE MEASUREMENT OF TRAINING: Evaluation is one of the most... Read More
We all have psychic abilities that we use daily, although... Read More
Time To Market (TTM) is a vital concept that every... Read More
A series of articles exploring the seven critical areas that... Read More
Every Manager has experienced the frustration of not understanding why... Read More
Life can sometimes be unexciting if not refreshed by the... Read More
Creativity can be defined as problem identification and idea generation... Read More
In the Wizard of Oz, it was "Lions and tigers... Read More
I recently read an article published in the June, 2005... Read More
Creativity can be defined as problem identification and idea generation... Read More
If you are a business owner or a business owner... Read More
Creativity can be defined as problem identification and idea generation... Read More
In today's business environment with increases in staff reductions and... Read More
A man drives down the highway each day on his... Read More
Workers compensation secrets are hidden deep within piles and piles... Read More
Many books have been written about managing people, and an... Read More
Jack Welch joined a conference that was held in Duke... Read More
Excess capacity in an automobile plant at Ford, Chrysler, Toyota,... Read More
You're on your organization's diversity committee. You have the best... Read More
Leadership is lifting a person's vision to higher sights, the... Read More
Business Management |