6 Ways To Get More Sales From Your Advertisement

To bring great sales success, a great advertising technique is not the only parameter. You must know what it is that your customers are actually buying. They are not buying your product or service, they are buying what it will do for them. Use the answers to this to set up your advertising masterpiece.

1. Offer an impressive benefit for the client

It must not be related to the product or service on offer. This is the most important of the 6 ways. It must be a primary customer benefit...for the person. For example a free garage inspection; emphasise the safety benefits for the family etc. If you're selling books on 'Computer Accounting Systems' focus on the reduced accounting time the purchaser will achieve and not the features of the product.

Frame the major benefit in a storyline with the customer involved. Make it really clear what is involved, i.e what's in it for them. Be specific, spell it out. It should be immediately understood. Include the product.

Attract good customers through high level benefits for them. Your main message must make the customer say. 'This is important to me, I must found out more'.

2. Make The Customer Believe Your Claims

What you state could be true, but a lot of potential customers don't tend to believe advertisers. Over bragging can kill the ad. Keep the claims honest and reasonable. It will pay off in the long run.

3. Make The Layout & Design Reader Friendly

Layout

• Don't wrap around a photo, i.e. put blocks of text around it.
• Emphasise specific phrases by putting more white space around them.
• Base your layout on the fact that most people look at the 2nd quarter of the page from the top, first.
• Use your single most important benefit as your headline.
• Put a benfit laden caption undert the photo as 80% of readers will read that first or instead of the copy.
• Don't use more than four secondary benfeit messages.

Typography

• Use Serif typeface (e.g. Garamond) for copy, stylish headings and sub-headings.
• Sans Serif (e.g. Helvetica) can be used for headlines, sub-headings, captions and labels.
• Consider larger font size if your tartget audience is older people.
• Print out alternatives and have them test read by others.

4. Stress What Is Unique

Re-emphasise services that are unique or may have been hidden from or taken for granted or assumed by the reader. Define your Unique Selling Point. What makes you stand out from the crowd? What makes you better than your competitors.

5. Attract Attention With Something New

Be inventive here. Is there something new that will be of interest to your customer's needs? Fresh benefits, new services or product features. E.g. 'You now have access to our outlets all over the country'. 'You can now obtain your account details online without visiting our offices'.

6. Keep The Reader Involved

Put the reader in your advertisement and get personal. Use the present tense for the customer experiencing their benefits. Don't put them in the future and use the future word 'will'. Get them feelig like they are part of your advertisment story.

This article may be reproduced in its entirety provided the resource paragraph below is included and all urls kept active. A courtesy copy of your publication or web page URL would be appreciated.

(c) Paul Curran, CEO of Cuzcom Internet Publishing Group and webmaster at Wealth-Building-Secrets.com brings you sales & marketing strategies, promotional marketing products and advice for financial success, sales success and personal development success

---

Graphical LED Display

Graphical LED Displays utilize high-resolution graphics and video to transmit... Read More

Advertising Costs Getting Too High?

Everyone knows that advertising is essential to growing a business.... Read More

Secrets to Profitable Mail Order Products

The most profitable mail order products are simple... Read More

Radio Advertising - Is it for Your Business? - More Small Business Power Tools

If you're a typical small business, you've probably been approached... Read More

9 Tips for Better Billboards

It is a given that billboard advertising "outdoor" is not... Read More

Prove It! - Give Your Marketing and Advertising More Credibility

Your marketing and advertising won't be effective if your potential... Read More

A $40 Million Dollar Little Known Referral Strategy

Would you like to know how a car wash chain... Read More

The Truth in Advertising

Most of us have seen at least a dozen different... Read More

Joint Ventures Increase Profits Quickly

A joint venture is when two or more businesses join... Read More

3 Things Every Yellow Pages Advertiser Needs to Know

Too many business owners and marketers know that Yellow Pages... Read More

When Advertising Wears Out

One of the challenges facing marketers is determining the most... Read More

Take Advantage of Your Foes

Let's take an example that is easy to check: I... Read More

How To Create A Better Brochure

Having a quality brochure makes a positive impression on a... Read More

3 Simple Steps to Getting Thousands in Free Advertising

Many entrepreneurs believe that they understand what public relations is,... Read More

Reach vs. Frequency: Touch 100 Once or 25 Four Times?

Reach and frequency are terms generally used when planning advertising... Read More

Should Your Small Business Hire an Advertising Agency?

So, you own a small business, sales are down and... Read More

How to Save Money by Making Your Own Sign

In the sign industry we commonly refer to the material... Read More

Online vs. Offline Advertising

Let's face it. Email marketing and publishing have became very... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you... Read More

Do You Really Need a Brochure?

Traditional brochures typically tell the story of your company, i.e.... Read More

10 Tips to Use Giveaways Effectively

Walk around any trade or consumer show and you will... Read More

What are Text Adverts?

Not everyone is aware of what are text adverts? Text... Read More

Marketing Advertising, While Advertising Your Market!

Today in the Business world whether online or off, it... Read More

When Times Get Tough... or When to Really Advertise

The Pundits say the economy is slowly, but surely, recovering.... Read More

Promotional Vehicles

It is difficult to miss a Hummer, but how many... Read More

LED video Displays

LED video displays give you the power to communicate, to... Read More

Direct Response Advertising; Radio vs TV

Radio advertising vs. television advertisingMany new advertisers assume that they... Read More

Marketing Messages with Add Zest & Appeal

Boring is one thing you can't afford to be when... Read More

Crazy Ads? Maybe Youre Just Out of The Demo!

My father called me to complain, again. He's 82 and... Read More

The Man With The Grasshopper Mind

The title of this article also happens to be one... Read More

Create Your Dynamic Elevator Speech

So, what's an elevator speech, and how do you get... Read More

Three Keys to Crafting Successful Print Ads

Want to create print ads that get results? Below are... Read More

The Ultimate, ?Must-Have? Home-Based Business for YOU

The Ultimate, "Must-Have" Home-Based Business for YOU a Underemployed, Unemployed,... Read More