New Leadership For A New War

Military analysts call this "asymmetrical" war (as if war has a terrible symmetry); and we know that it will be as different from conventional war as three-dimensional, blindfolded chess is from conventional chess. But one thing is certain, leadership lies at the heart of achieving victory. You only have to look to history to understand that when people needed to accomplish great things, whether in war or peace, great leaders had to rise to the occasion.

Because asymmetrical war is a new kind of war, a war that is more about waging peace on many different levels than waging actual war itself, a war/peace in which accountants, logisticians, diplomats, economic experts will also be the front-line troops, it calls for a new kind of leadership - asymmetrical leadership.

Just as asymmetrical war is fluid, multi-dimensional, and global, asymmetrical leadership must be too. But we don't have to create asymmetrical leadership from scratch. To some extent, it's already being developed and modeled in a few forward-thinking American businesses. What does business leadership have to do with waging asymmetrical war? During the past 15 or 20 years, many businesses have had to compete in asymmetrical markets, markets that are global, multi-faceted and swiftly changing. To succeed in these markets, the leaders of these businesses have had to discard old leadership methods and practices and put into action new ones. In short, they've had to develop asymmetric leadership.

To understand such leadership, first, let's look at the basic concept of leadership itself. The word "leadership" itself comes from old Norse root meaning "to make go." But leaders often stumble when trying to understand who makes what go? Generally, the conventional view of leadership has been one of an order-giving process. Many leaders believe that they must "make" people go by ordering them to do things. Order-leadership in business has its roots in the beginnings of the Industrial Revolution. "Order" comes from a Latin root meaning to arrange threads in a weaving woof. The captains of the Revolution dealt with the relatively uneducated country people who flocked to their factories by ordering them where, how, and when to work. The most efficient and effective production methods resulted from workers being "ordered" or ranked like threads in the woof of production lines. Refined and empowered by the Victorian commercial culture, with its patriarchal power structure and strong links to Prussian military organization, the culture of the order-giver leader reached its zenith in the United States after World War II.

During the post-war years, many U.S. businesses were like ocean liners plowing through relatively calm seas, their leaders, like liner captains and mates, running things by getting orders from superiors, giving orders to subordinates and making sure that those orders were carried out.

But roughly since the mid-1980s, with competition increasing dramatically on a global scale, business leaders have come to need skills not akin to ocean liner piloting but white-water canoeing. Order leadership founders where lines of authority are blurring, the volume and velocity of information proliferating, markets rapidly changing, and alliance and coalition building multiplying. This is where asymmetrical leadership comes in. Asymmetrical leadership is to traditional leadership as white water canoeing is to ocean liner piloting.

Here are a few characteristics of asymmetrical leadership.

Asymmetrical leadership is motivational: Businesses that engage in asymmetrical leadership find that motivation is a critical factor in achieving success. After all, since leaders do nothing more important than get results and since they can't get results all by themselves, they need the people they lead to get results. In markets where speed, innovation, change acceleration, and global reach are important, motivated people get far more results than people who are simply responding to orders. And if our nation's leaders expect to meet the challenges of asymmetrical warfare, they must come to grips with the motivational aspects of asymmetrical leadership. In fact, if asymmetric leadership isn't motivational, it's simply running around in the dark.

But leaders often misunderstand motivation simply because the English language fails to describe how it takes place. English construes motivation as an active verb - as something one person does to another person. The truth is that leaders can't motivate anybody to do anything. Leaders communicate - the people whom they lead motivate. They motivate themselves. Only they can motivate themselves. In asymmetrical leadership, the motivators and the motivatees are the same people.

To engage in asymmetrical leadership, leaders must recognize that they are motivating people only when they, the leaders, create an environment in which those people are actively motivating themselves. Motivation is the people's choice, not the leader's choice. It's the people's free choice. If that principle is not driving leadership activities, people are not engaged in asymmetrical leadership.

For instance, a critical battlefield of the war are the streets of the Islamic world where hatred of America seems to be rampant. As long as masses of people hate America, as long as they continue to see the American government as the actual terrorist, our nation cannot bring this war to a just conclusion. Clearly, this isn't a command-and-control issue. People cannot be ordered to stop hating. We have to employ asymmetrical leadership. We have to motivate them - in other words, we must set up, through a variety of means, the environment in which they motivate themselves to become our allies, in which they make the choice to work along side us as full partners in concluding the war. It will take a long, superhuman, multifaceted endeavor, an endeavor that cannot succeed without our employing asymmetrical leadership.

Asymmetrical leadership is action-based: Businesses faced with rapid, global change have come to understand that motivation isn't what people think or feel but what they physically do. A key aspect of how asymmetrical leadership views motivation lies in the first two letters of that word. Those letters - "mo" - are also found in the words "motion," "momentum," "motor," "mobile," etc. The words denote action - physical action. To engage in asymmetrical leadership, leaders must constantly be challenging others to take specific physical action across all the dimensions that leads to results.

Our motivating people who hate us to ultimately become our partners in peace will entail not our simply paying lip-service to such a partnership. We must undertake concrete actions that will begin to establish the motivational environment. Asymmetrical leadership demands that we and "they" ultimately take action together to redress the many social, political, and military wrongs that breed hatred.

Asymmetrical leadership is results-driven: Businesses have discovered that in order to succeed in asymmetrical markets, their leaders and employees must have a passion to achieve results. After all, people who simply take action are useless to a business. Only those people who get results are useful.

This seems like a simple enough dictum; any leader will say that they have a passion to get results. But I have found out that what most leaders have a passion for, whether they know it or not, is engaging in the tradition, linear, captain-to-mate-to-crew leadership - either because they know no other way of leading or because they are more comfortable being engaged in such leadership. For such leadership has a materially different focus than asymmetrical leadership. Traditional leadership focuses on the activities that get results; whereas asymmetrical leadership focuses on the results that get the activities. When you are leading organizations in asymmetrical markets, you must not be wedded to activities but instead to results and only to those activities that achieve those results. This means that if activities are not getting results, you change them or eliminate them and institute new activities. In organizations run by traditional leadership, changing activities means changing the status quo, a vastly difficult job.

For instance, to get results in asymmetrical markets, many businesses have had to eliminate those traditional activities that achieve results and engage in new, innovative ways. They had to break up their linear lines of reporting. They've had to reduce the tiers of leadership, they've had to downsize their staffs and decentralize their functions, they've had to institute just-in-time inventory systems, they've had to cultivate the capability of quickly formulating and disbanding results-focused teams - all with one aim in mind: to get more results, faster results, and "more, faster" on a continual basis. In short, they have had to become masters of asymmetrical leadership.

America's new war demands new leadership. We don't have to invent this leadership. It already exists. With the emergence of new, global markets, a corresponding new vision of leadership has been emerging with some businesses. Asymmetrical leadership is being developed and applied in the crucible of global business competition. It is the very kind of leadership that can and must be applied to all the multi-faceted endeavors of asymmetrical war.

=============================
2005 © The Filson Leadership Group, Inc. All rights reserved.
=============================

PERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to publish is appreciated but not required: mail to: brent@actionleadership.com

The author of 23 books, Brent Filson's recent books are, THE LEADERSHIP TALK: THE GREATEST LEADERSHIP TOOL and 101 WAYS TO GIVE GREAT LEADERSHIP TALKS. He is founder and president of The Filson Leadership Group, Inc. ? and for more than 20 years has been helping leaders of top companies worldwide get audacious results. Sign up for his free leadership e-zine and get a free white paper: "49 Ways To Turn Action Into Results," at http://www.actionleadership.com

---

Five Reasons Why Leaders Fail to Create Successful Change

A bold title, don't you think? I mean, change is... Read More

Innovation Management: The Time Factor

Creativity can be defined as problem identification and idea generation... Read More

Why I always Keep my Promises

Integrity is very important to me, and I try hard... Read More

Weaknesses of Wishing

When you're starting a business, you might wish for a... Read More

Hows Your HUB?

Marketing gurus are always coming up with new lingo but... Read More

Effective Meetings by Phone - Part 2, How to Hold a Teleconference

Even a well-planned teleconference can go poorly. Some people treat... Read More

Managing Rebellious Employees

Surveys of executives reveal that many companies fall short of... Read More

Few Things Are More Destructive Than An Insecure Boss

Few things are more destructive to a career than a... Read More

Hiring Productive Employees: A Checklist for Assessing Their Appeal

The characteristics of job applicants have a strong influence on... Read More

Operating on Perpetual Overload?

Check Out Your E-HabitsAnother week has ended. And, despite moving... Read More

Cheat Sheet; Understanding The MSDS and Your Obligations In The Workplace To Employees

MSDS SHEETSMSDS stands for Material Safety Data Sheets. MSDS sheets... Read More

Business is About Making Money

Ask most people why they are in business and they... Read More

Business & Family Safety and Health Rating

For good reason, practically every endeavor in life is rated.... Read More

Delegation for Business Leaders - How Letting Go Works

A leader's role is to focus on those areas of... Read More

Organizational Techniques - Tickler and Chron File

One of the biggest problems we encounter in our consulting... Read More

Technology & Communication

A study a couple of years ago found that 63%... Read More

Conquering the Number One Problem in Business--Poor Communication

The Number One problem in business is poor communication: between... Read More

Service Level Agreement (SLA) Boot Camp

Service Level Agreements, or "SLA's" are tricky but useful mechanisms... Read More

Innovation Management ? how will we make the go or kill decisions?

Creativity can be defined as problem identification and idea generation... Read More

Creativity and Innovation Management: Incubation and Insight

Creativity can be defined as problem identification and idea generation... Read More

Five Strategies for Profitable Services Growth

In today's era of Professional and IT Services competition and... Read More

10 Fool Proof Ways To Intensify Your Profits

1. Create benefit intensifiers for your list of ad copy... Read More

Why Employee Satisfaction Surveys And Employee Exit Surveys Make Good Sense

In a competitive world with the need for businesses to... Read More

Tales from the Corporate Frontlines: Adapting Human Resource Functions

This article relates to the human resource functions competency, commonly... Read More

Hiring Tip -- Picking The Best Candidates

I often hear leaders from all types of organizations ask... Read More

6 Shared Factors of Successful Executives

These factors where determined by interviews with and books from... Read More

One Bad Apple

One Bad Apple I know what... Read More

Inventory Management 101

Inventory management may seem complicated to some, but if one... Read More

Diversity in the Workplace

As you look around your office, is everyone just like... Read More

Management to the Vision-Contribution and the Role of Compliance

As a manager our role is to:1. Establish the vision,... Read More

Spinning Gold from Straw: Low-Cost Employee Retention and Motivation Tools in a Changing Economy

New York, NY, February 25, 2005 ? Employee retention and... Read More

Ringing Doorbells Without Howitzers

Many operations leaders have been there, done that with re-engineering.... Read More

Creative Writing - business principles produce more quality work, faster

Maximization methodologies have long been used in business to produce... Read More