Would you like to get your new or existing Internet business moving nearly at the speed of light? Do you know what is required to get your business noticed and how to build your personal credibility fast, making clients secure enough to purchase from you over the Internet?
The Simple Answer
The primary answer is putting potential clients in a comfort zone relative to your product quality and your reputation as an authority in your marketing niche.
One Solution
Market it on television. There are many ways to do this, such as Infomercials, guest appearances on talk shows like Oprah, short form (1 minute and under) TV commercials, long form (2 minutes up to 30 minute infomercials), and etc. Most online businesses can't afford the expense of these types of advertising or have products that target a specific niche that just doesn't fit in the above media methods.
The secret is to find a JV (Joint Venture) partner who is marketing on TV, targeting your product niche, and interested in your product offering. One example is the national cable television show "The Screen Savers," (replaced by "Attack of The Show"). If you have a new or dynamic computer related product, such as hardware, software, or training materials (like the "Little Professor" series), you could get tremendous exposure by presenting your product on their show. Again, the cost is often an obstacle, though some . There are ways around this problem.
Find a media that will work with you for a percentage of the profit and provide ALL the production and airtime costs. Who offers these types of shows? Local Indie (current term meaning Independent) producers that provide programming on your local cable lease access stations. This is NOT the Public Access non-commercial stations, but programming on a legitimate commercial station. Local cable TV networks usually have at least one station enabling them to sell low cost quality airtime to Indie producers. Call your cable network and ask them for referrals of local producers and to list any locally produced shows.
Often, there are local business, music, talk, and variety shows that could feature your products. The producer would make the interview or TV commercial and insert it into his TV show, for a percentage of any sales, at no upfront cost to you. You receive double benefit from this approach. The first is possible sales. The second is instant credibility, providing you material to use for future promotion as a video presentation on your website and on CDs and DVDs for direct mail. You can even beef up your personal online BIO (Biography) adding to your credibility as an authority in your chosen niche. Once you accomplish this successfully, you may locate other Indie producers nationwide, producing similar TV shows and offering them the same concept. Possibly, you can use the original interview or commercial from your first show to eliminate any additional production costs.
Are these ideas really attainable or just theoretical? The answer is, it's being done everyday, across the nation. What is a great way to locate Indie producers across the nation? Visit http://www.indieclub.com and http://www.mindy.com becoming a member for free. This will give you access to considerable free related information and thousands of Indie producers. Contact them with your offer. Also, new online television stations and networks are springing up with instant video presentation capabilities that may represent your product as an affiliate or feature your product. You can locate these through major search engines. A little creative thinking on your part can give you a competitive edge in the Internet marketplace.
Bob Dean Stanford - EzineArticles.com Expert Author
Bob Dean Stanford, an international marketing consultant, specializes in new product development and affiliate marketing, through presentations on his website, his newsletter, and upcoming business TV show. He specializes in assisting web-marketers automate their sales presentations through instant video, audio presentations and newsletter publishing. Subscribe to his FREE marketing newsletter, "The Maverick Entrepreneur," at http://maverickentrepreneur.com or email maverick@stanfordtc.com
Bob Dean Stanford, aka Maverick ? will host "The Maverick Entrepreneur" TV show scheduled to air in September 2005, targeting aspiring and established entrepreneurs. He specializes in Internet affiliate marketing and newsletter publishing through cable TV, online video and radio presentations.
I am always amazed when I hear about companies who... Read More
Probably the most interesting thing about brochures and leaflets is... Read More
Moving Message Signs are a unique, attention-grabbing way to communicate... Read More
Do you often see print advertisements outdoors, as much as... Read More
The big news on Wall Street last year was the... Read More
For Everyone Who Has Ever Struggled Sorting Out Benefits From... Read More
Moving message boards are used in the areas where continuous... Read More
1. Place copies of your circular on bulletin... Read More
At some point many small business owners are left with... Read More
CPR CPA CTR... what does it all mean? What it... Read More
Ah, my very favorite promotional product of all, the refrigerator... Read More
Digital printing has revolutionized the sign industry. Current printers can... Read More
Every year thousands of online businesses fail. None of them... Read More
Big businesses get instant credibility with their well-known company name... Read More
Here is my personal list of things to do at... Read More
Graphical LED Displays utilize high-resolution graphics and video to transmit... Read More
In order to sell more products and service, you need... Read More
Want to create print ads that get results? Below are... Read More
The great Claude Hopkins (Author of Scientific Advertising) once said,... Read More
Can it be???Is there advertising that people actually love?You bet... Read More
When you read the newspaper, do you read advertisements as... Read More
Moving message display are designed to be installed into environments... Read More
CD Business cards are the electronic version of the now... Read More
If you've been searching around for business cards that will... Read More
Cinema advertising has always been an effective marketing tool for... Read More
Scrolling LED signs is type of LED signs that displays... Read More
Since most of us are always online and our business... Read More
Business cards with nothing on the back are wasted opportunities... Read More
"Do we need to cast a voice-over talent for this... Read More
Reach and frequency are terms generally used when planning advertising... Read More
The Ultimate, "Must-Have" Home-Based Business for YOU a Underemployed, Unemployed,... Read More
We have a Great News that we think that may... Read More
Your website is done, your business cards have been delivered,... Read More
Buyers Don't Rely on the Yellow Pages Like They Used... Read More
So many business people neglect this valuable asset that may... Read More
I recently completed a Marketing Makeover for an Ad that... Read More
1. Spend money on decent quality business cards. Home made... Read More
We already know this from our history books. If you... Read More
Business cards are one of the most powerful and inexpensive... Read More
Product publicity is the "secret pathway" to business success... Read More
Many of the most memorable ad campaigns around tend to... Read More
As I was searching through a kitchen drawer the other... Read More
Electronic display signs are used nowadays in great extent to... Read More
Probably the most interesting thing about brochures and leaflets is... Read More
Most small businesses do not have a high powered advertising... Read More
Using flyers is one commonly overlooked method of advertising offline.... Read More
My father called me to complain, again. He's 82 and... Read More
Is your advertising copy getting the results you want? If... Read More
Today's online marketplace is extremely competitive. People want to market... Read More
Advertisers that are beginning to focus on the young Hispanic... Read More
It was two days before our shoot. I was in... Read More
Your marketing and advertising won't be effective if your potential... Read More
A good annual direct mail solicitation program can produce unrestrictive... Read More
Back in the 1760s, the great Dr Samuel Johnson delivered... Read More
According to experts, just changing the headline of an ad... Read More
The ability to lead, persuade and influence are integral skills... Read More
From meager beginnings in 1920, radio has grown with us... Read More
What I'm about to reveal are myths that most people... Read More
For Everyone Who Has Ever Struggled Sorting Out Benefits From... Read More
Larger companies have learned that collecting art adds something special... Read More
Advertising is a powerful and somewhat frustrating marketing tool. It... Read More
Believe it or not, there are plenty of opportunities out... Read More
In order to sell more products and service, you need... Read More
What's the cheapest, most under-used marketing tool you have?The answer's... Read More
The SKINNY on NewspapersUsing the paper is considered gospel by... Read More
Today, more than ever, it is crucial that your ad... Read More
Advertising |