Would you like to get your new or existing Internet business moving nearly at the speed of light? Do you know what is required to get your business noticed and how to build your personal credibility fast, making clients secure enough to purchase from you over the Internet?
The Simple Answer
The primary answer is putting potential clients in a comfort zone relative to your product quality and your reputation as an authority in your marketing niche.
One Solution
Market it on television. There are many ways to do this, such as Infomercials, guest appearances on talk shows like Oprah, short form (1 minute and under) TV commercials, long form (2 minutes up to 30 minute infomercials), and etc. Most online businesses can't afford the expense of these types of advertising or have products that target a specific niche that just doesn't fit in the above media methods.
The secret is to find a JV (Joint Venture) partner who is marketing on TV, targeting your product niche, and interested in your product offering. One example is the national cable television show "The Screen Savers," (replaced by "Attack of The Show"). If you have a new or dynamic computer related product, such as hardware, software, or training materials (like the "Little Professor" series), you could get tremendous exposure by presenting your product on their show. Again, the cost is often an obstacle, though some . There are ways around this problem.
Find a media that will work with you for a percentage of the profit and provide ALL the production and airtime costs. Who offers these types of shows? Local Indie (current term meaning Independent) producers that provide programming on your local cable lease access stations. This is NOT the Public Access non-commercial stations, but programming on a legitimate commercial station. Local cable TV networks usually have at least one station enabling them to sell low cost quality airtime to Indie producers. Call your cable network and ask them for referrals of local producers and to list any locally produced shows.
Often, there are local business, music, talk, and variety shows that could feature your products. The producer would make the interview or TV commercial and insert it into his TV show, for a percentage of any sales, at no upfront cost to you. You receive double benefit from this approach. The first is possible sales. The second is instant credibility, providing you material to use for future promotion as a video presentation on your website and on CDs and DVDs for direct mail. You can even beef up your personal online BIO (Biography) adding to your credibility as an authority in your chosen niche. Once you accomplish this successfully, you may locate other Indie producers nationwide, producing similar TV shows and offering them the same concept. Possibly, you can use the original interview or commercial from your first show to eliminate any additional production costs.
Are these ideas really attainable or just theoretical? The answer is, it's being done everyday, across the nation. What is a great way to locate Indie producers across the nation? Visit http://www.indieclub.com and http://www.mindy.com becoming a member for free. This will give you access to considerable free related information and thousands of Indie producers. Contact them with your offer. Also, new online television stations and networks are springing up with instant video presentation capabilities that may represent your product as an affiliate or feature your product. You can locate these through major search engines. A little creative thinking on your part can give you a competitive edge in the Internet marketplace.
Bob Dean Stanford - EzineArticles.com Expert Author
Bob Dean Stanford, an international marketing consultant, specializes in new product development and affiliate marketing, through presentations on his website, his newsletter, and upcoming business TV show. He specializes in assisting web-marketers automate their sales presentations through instant video, audio presentations and newsletter publishing. Subscribe to his FREE marketing newsletter, "The Maverick Entrepreneur," at http://maverickentrepreneur.com or email maverick@stanfordtc.com
Bob Dean Stanford, aka Maverick ? will host "The Maverick Entrepreneur" TV show scheduled to air in September 2005, targeting aspiring and established entrepreneurs. He specializes in Internet affiliate marketing and newsletter publishing through cable TV, online video and radio presentations.
![]() |
|
![]() |
|
![]() |
|
![]() |
If you haven't made many sales or perhaps none at... Read More
I hear it often, "advertising in the Yellow Pages directory... Read More
John Wanamaker, a 19th century entrepreneur, once famously made the... Read More
When my daughter complained recently about the prohibitive cost of... Read More
Remember, as a child lying in bed and listening to... Read More
Using flyers is one commonly overlooked method of advertising offline.... Read More
Advertising is a powerful and somewhat frustrating marketing tool. It... Read More
To bring great sales success, a great advertising technique is... Read More
When you read the newspaper, do you read advertisements as... Read More
Mail order is a very complicated business. Every phase must... Read More
Every year thousands of online businesses fail. None of them... Read More
One way to make extra money or start a... Read More
2005 puts us at the mid-point of the first decade... Read More
A good annual direct mail solicitation program can produce unrestrictive... Read More
To succeed in today's crowded marketplace where most of the... Read More
In 1957, a perspicacious young journalist from Pennsylvania named Vance... Read More
CD Business cards are the electronic version of the now... Read More
So, what's an elevator speech, and how do you get... Read More
At some point many small business owners are left with... Read More
I have been reading articles on increasing sales using search... Read More
When people discover my background in advertising, the questions flow.... Read More
Organized your pencils and pens lately? Sorted your clothes into... Read More
I promise you'll be able to finish this article before... Read More
Is fear of failure an issue when you commit valuable... Read More
It is very important to realize that persons buy from... Read More
From my experience, I've been on many discussion groups and... Read More
1. Attract prospects with your headline Use your headline as... Read More
Radio advertising vs. television advertisingMany new advertisers assume that they... Read More
Creating a logo to get you noticed.When you're branding a... Read More
I was in the fine city of Chicago this week... Read More
Boring is one thing you can't afford to be when... Read More
Cinema advertising has always been an effective marketing tool for... Read More
Each year there is a Yellow Pages arms race where... Read More
The Ultimate, "Must-Have" Home-Based Business for YOU a Underemployed, Unemployed,... Read More
What many may consider the most important part of advertising... Read More
An effective way to gain company recognition is to order... Read More
What I'm about to reveal are myths that most people... Read More
Creating a logo to get you noticed.When you're branding a... Read More
For most companies, gone are the days of spending money... Read More
If you are reading this article, chances are you could... Read More
What if you can understand and control your customer's mind?... Read More
It is getting harder daily to generate traffic.And when you... Read More
Use This Quick 3-Question Evaluation Process, So You Can Be... Read More
Advertising online is very similar to advertising in any environment.... Read More
FACT: Most people don't spend anywhere near enough time on... Read More
The ability to lead, persuade and influence are integral skills... Read More
The very name "advertainment" sends thrilling vibrations up the spine... Read More
Many believe that when it comes to advertising, it's a... Read More
Your marketing and advertising won't be effective if your potential... Read More
Oh Grand and Glorious Southern Guru, I am perplexed. What... Read More
Bob is excited about his new business. He secured funding.... Read More
Want to create print ads that get results? Below are... Read More
Moms have a very powerful influence on what their families... Read More
When my daughter complained recently about the prohibitive cost of... Read More
What is the golden rule of internet advertising?Give, so you... Read More
Imagine tossing a pebble into a crystal clear pond on... Read More
Achieving sales is probably the biggest challenge a web business... Read More
As I was searching through a kitchen drawer the other... Read More
A professional business card says more about you and your... Read More
Big businesses get instant credibility with their well-known company name... Read More
The humble little postcard has been getting a... Read More
The Pundits say the economy is slowly, but surely, recovering.... Read More
It is very important to realize that persons buy from... Read More
Every time you hear someone say "May I have one... Read More
I just read some advertising suggestions on an Internet marketing... Read More
It was two days before our shoot. I was in... Read More
Advertising |