How To Write Ads That Get Response

Your print ads should do more than just get noticed. Their job is to bring you business, and if all they do is lay around and attract attention, they're no different from the lazy employee who does nothing all day but look busy.

You wouldn't give him more hours in the hopes that one day something productive will happen. And you shouldn't keep running those "name recognition" ads in the hopes that one day sales will happen, either. You should fire those non-responsive ads and get some that pull their own weight. Here's how:

1. Grab prospects with your headline. The single most important part of your ad is the headline. If yours is the name of your business, you are wasting your time and money by running it. Make it shout about the biggest benefit if buying your product or service, and you could increase response by as much as 300%.

2. Don't talk about yourself. Talk about the benefits your prospect will enjoy by using your product or service. Focus entirely on your customer, not yourself, your history, your anything. It's all about what's in it for them.

3. Include a photo. Don't make the photo the entire ad with only minimal copy, but do include one that supports what your ad says. Pictures in ads are like body language: they convey your tone and intention, and if done right add to your credibility. But they do not persuade by themselves. Only words can do that.

4. Ask for response. People won't call if you don't ask them to. Tell your prospect what it is you want her to do. Call for a free quote. Visit our web site. Come in today and stock up. Send in this coupon. You get the point.

Changing your ads from "name recognition" to "direct response" can not only increase your business, they can lower your advertising bill. Because they don't have to be run over and over and over to be effective.

So "fire" your old ads today, and "hire" new ones that really produce!

Does your marketing forge an emotional connection with your prospects? It can. Lisa Packer delivers persuasive, targeted copywriting that dramatically increases your business. Unleash the power of words on behalf of your business by visiting http://www.dramatic-copy.com today.

---

Womentisements

The unnecessary and extensive use of female models in advertisements... Read More

Do Your Business Cards Say Who You REALLY Are?

Here are a couple of tips for creating an eye... Read More

Advertising Your Holistic Business

The most basic answer is the same answer as to... Read More

Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale

How many times has this happened to you?A friend recommends... Read More

Choosing a Print Mail Dealer

"Print & Mail is a type of service that... Read More

10 Tips to Use Giveaways Effectively

Walk around any trade or consumer show and you will... Read More

If You Invest Money on Advertising, then You could Save Thousands through this Simple Little Secret

A few years ago, I analysed the statistics of where... Read More

The ONLY Type Of Advertising People LOVE!!

Can it be???Is there advertising that people actually love?You bet... Read More

Getting the Most Out of Your Networking Group

Here is my personal list of things to do at... Read More

Get Free Radio Advertisement

Here's a neat trick to get lots of radio advertisement... Read More

Using Ad Agencies and Designers

Advertising and promoting your business is expensive, so it's important... Read More

What Is Most Important ? Copy Or Pic?

When, some little time ago now, I first descended upon... Read More

Science of Advertising and How to Benefit From It

It is very important to realize that persons buy from... Read More

The Truth in Advertising

Most of us have seen at least a dozen different... Read More

Promotional Vehicles

It is difficult to miss a Hummer, but how many... Read More

Why People Fail in Mail Order

Mail order is a very complicated business. Every phase must... Read More

3 Elements To A Deal-Sealing Classified Ad

Have you ever wondered why your perfectly fine classified ad... Read More

Yellow Page Advertisers: Your Calls are Going to Decrease - Heres the Remedy

Response rates to Yellow Page advertising are decliningThere's no getting... Read More

4 Ways to Double the Power of Your Business Cards

Sure, everyone needs business cards. But why not make your... Read More

3 Things Every Yellow Pages Advertiser Needs to Know

Too many business owners and marketers know that Yellow Pages... Read More

The Benefits of Specific Advertising

The great Claude Hopkins (Author of Scientific Advertising) once said,... Read More

The Online Equivalent of an Effective Newspaper Advertisement is FREE

Ask anybody who has been in business for a long... Read More

6 Ways To Get More Sales From Your Advertisement

To bring great sales success, a great advertising technique is... Read More

Customer-Involving Signage and Selling

Here's some easy ways to create signage that will attract,... Read More

CD Business Cards- Why Use Them?

CD Business cards are the electronic version of the now... Read More

Avoid The Big Advertising Mistakes

Is your advertising copy getting the results you want? If... Read More

Electronic Reader Board

Electronic reader boards are the most efficient way to convey... Read More

How to Make Your Claims Believable

When you hear claims like??Best Lawnmower in the country?Absolute Lowest... Read More

Increase Business By Being Nice

I have been reading articles on increasing sales using search... Read More

The Internet and Beyond - 12 Tips on Writing Better Brochures

Every year thousands of online businesses fail. None of them... Read More

Consider These Pressing Facts Before You Renew Your Yellow Page Ad

Your Yellow Page Ad Deserves More than 10 Minutes of... Read More

Seven Ways to Waste Your Money on Yellow Pages Advertising

Each year there is a Yellow Pages arms race where... Read More

Why Hire an Advertising/Marketing Consultant?

As a business owner, you have the option of taking... Read More