Advertising Your Holistic Business

The most basic answer is the same answer as to the question, how does advertising work? Advertising works through repetition, and Holistic Hometown offers you that repetition.

What all successful companies know is that advertising it a process. It's been stated in marketing files for over 50 years that potential clients, unless they are in need of your services when they initially see your ad, take 5-7 repetitions to recall who you are. What does that mean? Well, if you are only advertising in one source, it could mean you are wasting your time and money.

What's the best way to begin an advertising campaign when the goal is visibility? Find sources that attract your target market AND that you can afford over the longer term (1-3 years) for ongoing products/services and find targets with high repetition for shorter term (1+ months) for events and shorter-term needs.

For example, if I am marketing an event and have 2 months to market it, I will use the internet, e-mail marketing, and an ad in a monthly magazine to get the word out quickly. I may even take out two ads if it is a large event. If I am, instead, marketing a product or service which will take ongoing clients, I'll use the same vehicles, smaller ads, and have them in the magazine ongoing for a year or more.

People often ask me if that isn't expensive. I tell them there are two reasons many businesses fail: they don't spend enough on advertising, and they done spend their advertising dollars in the most effective ways. Think about it, if you spend a lot on advertising AND you receive a lot of customers from it, the advertising ends up not being very expensive after all. In the same way, a cheap advertising option is actually expensive if you don't get more customers from it.

One thing is for sure, I ALWAYS use the internet for advertising because of it's high repetition and low cost (when done right). When someone comes to my site once, they almost always come back to check something again. Right there, there were 2 repetitions.

With Holistic Hometown, there is even more opportunity for repetitions because WE MARKET YOU through the web, direct mail, e-mail marketing, telemarketing, and more so that you get the most repetitions for the least amount of money.

A great additional opportunity with Holistic Hometown and internet marketing is that you can change your information anytime at no extra cost. Therefore, if you decide to add an additional service, you just update your listing or ad. It's a good thing to highlight new offerings for a few months for highest visibility.

One thing I'll ad here is that it is very important that your ads are QUALITY ads. Remember that people see your ads before they meet you. That means often their opinion of you is created from the ad. A less than attractive or unprofessional ad is not the first lead you want with a prospective client. Take your time, get the resources to do it right the first time, and you will reap the benefits of your time, money and energy.

Blessings on your entrepreneurial endeavor! Check back in our Member Articles Area under Holistic Business Articles for more on how to create and maintain a successful holistic business!

Holistic Hometown, http://www.HolisticHometown.com, is a new holistic online community developed to offer a unique connection point for holistic practitioners and the holistic community. For more information, contact info@holistichometown.com.

This article was written by Jenifer Shapiro, MBA, CHt, CNLP, CYT, and founder of The Empowerment Centre (js@theempowermentcentre.com) and Holistic Hometown. Jenifer has been assisting businesses and individuals in successfully manifesting their visions for over a decade.

---

Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part One

The decision on whether or not someone will read your... Read More

How to Make a Fortune from Unique Resistance-free Advertising

One of the most powerful offers you can use in... Read More

Cable TV Advertising; Mobile Detailing Customers

If you own a mobile detailing business or mobile car... Read More

Sex in Advertising: Does it Sell?

We're surrounded by advertisements that desperately compete for our attention.... Read More

Imprinted Promotional Items ? Their Many Marketing Applications

There are many uses for promotional items. This means that... Read More

10 Ways to Advertise Your Business For Free!

At some point many small business owners are left with... Read More

The Principle Of Advertising Online

Advertising online is very similar to advertising in any environment.... Read More

Cross Cultural Advertising

"Culture is a like dropping an Alka-seltzer into a glass... Read More

Top Jingle Companies: What to Look For, What to Expect

The internet offers you the opportunity to seek out jingle... Read More

How To Make A Fortune With FREE Advertising!

How To Gain FREE Advertising That Will Make You Rich!Okay-Just... Read More

Create Your Dynamic Elevator Speech

So, what's an elevator speech, and how do you get... Read More

Information To Include On Your Business Card

The logo and graphic elements that you include on your... Read More

Measure the Response of Your Advertising Campaigns by Using Promotional Products

For most companies, gone are the days of spending money... Read More

Classified Ads That Get Results

Classified ads do not have the big market appeal that... Read More

Ads Dont Sell - People Do !

More about advertising by BIG Mike McDanielAdvertising is not a... Read More

How To Track Your Advertising Like A Hawk

Tired of pouring endless money into advertising? Do you wonder... Read More

Avoid Being Vague

We are bombarded with thousands of marketing messages daily?on television... Read More

What Colors Make Your Services Most Attractive?

This information is based on the principles of Laws of... Read More

3 Elements To A Deal-Sealing Classified Ad

Have you ever wondered why your perfectly fine classified ad... Read More

Unlock The Power Of Online Groups

Yahoo Groups: I see countless marketers on shoestring budges turn... Read More

Advertising: 10 Powerful Secrets To Help You Sell Your Ad Space Like Crazy

If you want to sell more ad spaces, you must... Read More

Information Gathering & Delivery May Never Be The Same!

Give Us The Bottom Line!If you are like most people,... Read More

Create A Killer Brochure: 9 Steps to the Perfect Piece

If you are creating a brochure, make sure you follow... Read More

Advertising, Public Relations, Newsletters, and Newsletters for Your Small Business

If you own a small business you should consider ways... Read More

Moving message Sign

Moving Message Signs are a unique, attention-grabbing way to communicate... Read More

Constructing Business Advertisements

What many may consider the most important part of advertising... Read More

Predictions for 2010

2005 puts us at the mid-point of the first decade... Read More

Dont Be a Secret Agent

This tactic of the game was hard for me to... Read More

10 Ways To Improve Your Print Ads

1) Include a coupon in your large ads. This can... Read More

Advertising Primer for Fast Learners

Advertising, when done well is a very effective way to... Read More

Add More Pizzazz To Your Ad For More Profits

I recently completed a Marketing Makeover for an Ad that... Read More

Power Headlines for Promotion Success

Do you send email to your Online audience to let... Read More

Take Advantage of Your Foes

Let's take an example that is easy to check: I... Read More