Online vs. Offline Advertising

Let's face it. Email marketing and publishing have became very popular tool for promoting your business, especially in the USA. Many people use email in everyday communication. Email is fast and cheap. What would you like more? Many people subscribe to ezines about Internet, Jokes, Tips, Recipes, Horoscopes... Majority of these emails are free and very quality.

Advertising and marketing online and offline has at least one thing in common - you have to know your target audience. Market segmentation is very important because you don't want to loose your money sending your ads to someone who has no interest in it. Email advertising and online advertising in general is more effective because there are many state-of-the-art techniques which enable that you track every advertising.

Some good services for tracking are:

Web Site Tracking

Stat Counter http://www.statcounter.com
Web Trends http://www.webtrends.com

Email Tracking

Group Metrics http://www.group-metrics.com

In online advertising you can get information where your visitors are coming from, what do they read on your web site, how much is your email newsletter open-ratio, how much is click/thru ratio for every link in your newsletter, also you can get demographic reports about your visitors/subscribers and many other things. Because of that, in online presence you have great options for 1-1 marketing. You can adjust your web site design and content according to your visitor needs.

If you advertise on TV or magazines you can't know exactly how many people actually saw your ad. There are some predictions but not that precise, of course.

One of the main advantages of offline advertising over online is that people still believe more in what they see on TV than on the Internet.

Online promotion has one very big advantage over offline promotion and that is interactivity. In online promotion you can have interactive ads that behave differently based on visitor's behavior. Popular thing in online advertising is making ads like mini home pages. Yahoo! use that technique for advertising their services.

______________________________

Dejan Bizinger is a Contributing Editor for Infacta. Infacta is email messaging services company providing powerful, yet easy-to-use award-winning Group Mail, software for sending highly-personalized email messages and Group Metrics, software for email tracking. For more information visit: http://www.infacta.com

______________________________

NOTE: This article may be used freely in opt-in publications and websites, provided that the resource box is included and the links are active.

---

Do You Really Need a Brochure?

Traditional brochures typically tell the story of your company, i.e.... Read More

Indoor LED Displays

To promote the audience, staff, customers and other people the... Read More

Electronic Display Boards

Electronic display boards signify high priority messaging, allowing you to... Read More

Your Eye Catching Publicity Flyer

Your website is done, your business cards have been delivered,... Read More

LED Moving Message Displays

LED's are becoming more and more popular in all kinds... Read More

Why Would Anyone Want Your Business Card?

Do you remember how proud you were the first time... Read More

Electronic Score Boards

Wide range of electronic Key venues around the globe has... Read More

Why Hire an Advertising/Marketing Consultant?

As a business owner, you have the option of taking... Read More

Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part One

The decision on whether or not someone will read your... Read More

Creating a Winning Logo

Creating a logo to get you noticed.When you're branding a... Read More

Advertising: 10 Powerful Secrets To Help You Sell Your Ad Space Like Crazy

If you want to sell more ad spaces, you must... Read More

Is Advertising Art?

Oh Grand and Glorious Southern Guru, I am perplexed. What... Read More

50 Surefire Business Card Tips

Business cards are one of the most powerful and inexpensive... Read More

Using Ad Agencies and Designers

Advertising and promoting your business is expensive, so it's important... Read More

5 Newspaper Advertising Myths Revealed

What I'm about to reveal are myths that most people... Read More

The Ultimate, ?Must-Have? Home-Based Business for YOU

The Ultimate, "Must-Have" Home-Based Business for YOU a Underemployed, Unemployed,... Read More

The Skinny on Billboards

Several years back the billboard people put a big picture... Read More

Customer-Involving Signage and Selling

Here's some easy ways to create signage that will attract,... Read More

Internet Advertising: How To Use The Golden Rule To Enrich Yourself.

What is the golden rule of internet advertising?Give, so you... Read More

Make the Right Advertising Decisions

Advertising is a powerful and somewhat frustrating marketing tool. It... Read More

Yellow Pages Ads - Buying Secrets

Yellow Pages Ads - Buying SecretsOK- let's agree that many... Read More

Create Your Own Business Cards, Part 2

This is the second part of creating your own business... Read More

If You Invest Money on Advertising, then You could Save Thousands through this Simple Little Secret

A few years ago, I analysed the statistics of where... Read More

How to Make a Fortune from Unique Resistance-free Advertising

One of the most powerful offers you can use in... Read More

Moving message Sign

Moving Message Signs are a unique, attention-grabbing way to communicate... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is... Read More

Giorgio Armani: A Persuasive Campaign

Lets examine the use of Giorgio Armani Company's advertisements for... Read More

Become a Storyteller Not an Advertiser and Watch Your Traffic Increase

When you read the newspaper, do you read advertisements as... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you... Read More

More Cheap Tricks for Promoting Your Business

In a recent article, I shared five of my top... Read More

The SKINNY on Newspaper Advertising

The SKINNY on NewspapersUsing the paper is considered gospel by... Read More

Bad Seduction - Advertising Techniques That Dont Work

I just read some advertising suggestions on an Internet marketing... Read More

What Happened? Troubleshooting Poor Response from Ad Campaigns

Too many small business owners today run ad campaigns that... Read More