The Art Of Fear Free Advertising

Is fear of failure an issue when you commit valuable money in advertising?

Well how about if I showed you a way to remove this fear and you know that you would be able to spend money advertising KNOWING you would get a return?

Is that a valuable lesson?

Course it is!

So, how do you do it?

The answer is testing!

It's simple really.. Instead of sending out 1000 sales letters for example. Send out 500. In these 500 have 5 different headlines so 5 x 100 = 500

Why?

Well what we are trying to establish here is what headline or sales offer pulls best. Once we know which one works then we do a mass mailing, but not before then!

You see I have seen so many companies waste hundreds even thousands of pounds on non result direct mail... all because they didn't test!

So save yourself time and money by testing EVERTHING you do.

If it's an advert in the local press, sign up for 5 small inserts over 5 weeks rather than 1 big page as a one off. This will be cheaper but will also allow you to test different offers.

About The Author

Mark Vurnum is a leader in small business marketing. Regulary putting on marketing seminars, his 13 proven steps seminar has allowed businesses to grow 50% in a matter of weeks. www.smartmarketingconsultants.co.uk

mark@smartmarketingconsultants.co.uk

---

3 Elements To A Deal-Sealing Classified Ad

Have you ever wondered why your perfectly fine classified ad... Read More

Offline Advertising Secrets: Using Offline Advertising to Get the Most from Your Name Squeeze Page

Many people online are not using one of the best... Read More

Heard A Good Radio Ad Lately? Neither Have We

To many ad agencies, radio is considered advertising's ugly stepchild.... Read More

The $500.00 A Month Plan

One way to make extra money or start a... Read More

Brochures - The Ultimate Sales Tool

"How brochures can help you stand out from the competition,... Read More

10 Ways To Improve Your Print Ads

1) Include a coupon in your large ads. This can... Read More

The Power of...

You certainly must know that Many Big Marketers consider COPYWRITING... Read More

The Online Equivalent of an Effective Newspaper Advertisement is FREE

Ask anybody who has been in business for a long... Read More

The Man With The Grasshopper Mind

The title of this article also happens to be one... Read More

Why Would Anyone Want Your Business Card?

Do you remember how proud you were the first time... Read More

Custom T-shirts -- Put Your Company Logo on Cotton!

An effective way to gain company recognition is to order... Read More

How To Write Super-Effective Ads and Sales Letters!

"The more things change, the more they stay the same".... Read More

Write Attention Getting Advertisements

The most important aspect of any business is selling the... Read More

Lamination of Signs

I suspect that everyone has an idea of what lamination... Read More

Harness the Power of Direct Marketing - More Small Business Power Tools

One of the most powerful tools available to small businesses... Read More

See How to Advertise and Gain More Money to Blast Another Project

We have a Great News that we think that may... Read More

How to Write Ads that Pull Orders

If your ads aren't paying off then you need this... Read More

Understanding The Basics Of Advertising

I get the L.A. Times delivered to my door every... Read More

Get Better Results from Your Advertising with a Disruptor

When you spend money on an advertisement you want to... Read More

Media, the Internet, Yellow Pages, and Your Business

If you are reading this article, chances are you could... Read More

Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part One

The decision on whether or not someone will read your... Read More

Marketing Advertising, While Advertising Your Market!

Today in the Business world whether online or off, it... Read More

Secrets to Profitable Mail Order Products

The most profitable mail order products are simple... Read More

Should Your Small Business Hire an Advertising Agency?

So, you own a small business, sales are down and... Read More

Where To Call For Free Advertising And Free Business Advice

Believe it or not, there are plenty of opportunities out... Read More

Design Your Own Newspaper Ads

Many people in business lay-out (design) their own ads. That... Read More

Advertising, Public Relations, Newsletters, and Newsletters for Your Small Business

If you own a small business you should consider ways... Read More

What Makes A Winning Online Ad?

Most people who have been involved with sales & marketing... Read More

Tips On Writing a Successful Ad

When knowledge is based on truth it is powerful!When it... Read More

Joint Ventures Increase Profits Quickly

A joint venture is when two or more businesses join... Read More

Prove It! - Give Your Marketing and Advertising More Credibility

Your marketing and advertising won't be effective if your potential... Read More

Whats On Your Business Card?

A professional business card says more about you and your... Read More

Free Publicity With Dogs, Cats, and Rats

Here's a fascinating idea.. Having noticed that there always seemed... Read More