How to Breathe New Life into Your Advertising Campaign

If you haven't made many sales or perhaps none at all, don't be discouraged. Use this 10-point checklist to breathe new life into your advertising campaigns and improve your response rate.

Remind people they are ordering through a secure server. Tell them you won't sell or share their e-mail address and that all their information will be kept confidential.

Your advertisement should outline benefits and not just features. In addition, your ad's headline should attract your target audience. You should also list testimonials or guarantees.

Here are two free resources you can use to learn how to write effective ads and headlines.

5,000 Hypnotic Words and Phrases


http://www.incomewaterway.com/free-book

Copywriting E-Course


http://www.red-hot-copy.com/downloads.htm

People usually don't purchase the first time they visit. The more times they visit your site, the greater the chance they will buy. The most effective way to get people to return to your site is to give them a free subscription to your e-zine. You can accomplish this by posting a sign up form or guestbook on your website. You could also list free and low cost resources on your website and update them regularly. Ask visitors to bookmark your site and visit again and again to discover newly added items.

People will feel more comfortable if they know who they are buying from. Publish a section called "About Us" (or "About Me" if you're a sole proprietor) on your web site. Include your business history, profile of employees, contact information etc. Here's an example of my own "About Me" page.

http://www.incomewaterway.com/aboutme

Accept credit cards, checks, money orders, and other forms of electronic payments such as PayPal, ClickBank, etc. Take orders by phone, e-mail, website, fax, mail, etc.

You need your own domain. To find if a name is already taken and to register your own domain name go here:


http://www.godaddy.com

Make sure your website is easy to navigate through. If you site has dozens of pages, consider including a site map.

Websites are most effective when the material all relates to one theme including the graphics.

Here's where you can find out how to download a free ebook that will help you design effective web pages:

webpages@frogleads.info

When you use free stuff to lure people to your website include it below your ad copy or on another web page. If you list the freebie above your ad they may never look to see what you're selling.

You won't sell steaks to a vegetarian. You want visitors that are interested specifically in what you offer. Consider surveying your existing customers to see what made them decide to buy from you. This information will help you improve your target marketing and advertising.

If you don't yet have a customer base, use ezine advertising to begin building one. Find ezines that cater to an audience interested in your marketing area. For instance, if your product relates to humor find publishers that distribute humor ezines. Here's one of the fastest ways to find the right ezines.

http://www.incomewaterway.com/ezines

Every experienced marketer knows you must work at constantly improving various aspects of your business...especially your ad copy since it's the lifeblood of your business. This is how you get the word out. So, you must be willing to try different headlines and revise ad copy if necessary.

Use an ad tracker for your advertising campaigns to measure how many clickthroughs you receive for a particular ad.

Many people are interested in your product but they put off buying it till later and eventually forget about it. Entice them to buy now with a freebie or discount and include a deadline date when the offer ends.

If your business is at a standstill, it doesn't have to be. Use these 10 techniques to breathe new life into your marketing efforts.

About The Author

Karin Peavy has marketed online for three years. Her goal is to help others zero in on exactly what's needed for web success. In response to this goal she created http://www.incomewaterway.com, home to some of the web's best marketing resources including free articles and ecourses. Karin also publishes a free weekly e-newsletter that provides product reviews, income opportunities and marketing tips. Free gift with every subscription: http://www.incomewaterway.com/FreeTips.

You may use this article in your electronic publication or on your website as long as you do not alter the article in any way. You must also include my bio in its entirety.

karinpeavy@incomewaterway.com

In The News:

pen paper and inkwell


cat break through


A $40 Million Dollar Little Known Referral Strategy

Would you like to know how a car wash chain... Read More

Power Headlines for Promotion Success

Do you send email to your Online audience to let... Read More

Using Flyers to Advertise Your Online Business

Using flyers is one commonly overlooked method of advertising offline.... Read More

Super Secret Tip For Using PPC Search Engine Advertising Successfully

It's not about traffic; it's about generating leads. That's right.... Read More

Direct Mail Rules of Thumb

First and foremost - You should identify your target market.... Read More

Unlock The Power Of Online Groups

Yahoo Groups: I see countless marketers on shoestring budges turn... Read More

Placemat Ad Advertising

Starting a placemat ad business can create more business for... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising... Read More

Top Design and Marketing Tips from a Branding Expert

This month, we wanted to share some general tips relating... Read More

Advertising - Should You Be Advertising Your Services?

You offer a reliable, quality service. You know that if... Read More

The Not-So-Hidden Persuaders: The Power of The Media Upon Us All

In 1957, a perspicacious young journalist from Pennsylvania named Vance... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is... Read More

Do Your Business Cards Say Who You REALLY Are?

Here are a couple of tips for creating an eye... Read More

The TV Shoot, The Spoiled Brat, And A Painful Lesson

It was two days before our shoot. I was in... Read More

Offline Advertising Tips

Since most of us are always online and our business... Read More

Persistant Advertising Will Do No Harm!

From my experience, I've been on many discussion groups and... Read More

Creativity and Getting Outside of the Box

Sitting in front of a blank piece of paper? Wondering... Read More

Media, the Internet, Yellow Pages, and Your Business

If you are reading this article, chances are you could... Read More

If You Want To Get More Customers, Heres 10 Powerful Stories To Improve Your Ads

Remember, as a child lying in bed and listening to... Read More

Finding Your Target Market

Achieving sales is probably the biggest challenge a web business... Read More

5 Tips for Hot Yellow Pages Ads

Yellow Pages advertising is one of the most popular forms... Read More

If You?re Tired Of Adverts That Don?t Work And Letters That Don?t Sell, Then You Must Read This

Over the 32 years I've been involved in sales, marketing... Read More

Books, Bibles and Fast-Talkers

Every community has 'em. Fast talkers who roll into town... Read More

Advertising on a Budget -- Part 3: Frequency, Frequency, Frequency

This is the third article of a three-part series. I'm... Read More

Why Your Ads Aren?t Working

The president of a manufacturing company recently asked me, "Why... Read More

Direct Mail Catalogs & Brochures: Write Captions That Sell

Many prospects skim through catalogs and brochures, glancing at the... Read More

2005 Super Bowl Ads... Winners and Losers

Well, Super Bowl XXXIX is history. Too bad for the... Read More

Custom T-shirts -- Put Your Company Logo on Cotton!

An effective way to gain company recognition is to order... Read More

Creating a Winning Logo

Creating a logo to get you noticed.When you're branding a... Read More

Is Your Advertising... Sexy?

Ever hear the term 'sexy' advertising? It's not necessarily what... Read More

LED Score Boards

LED scoreboards can be utilized in most of the sporting... Read More

Consider These Pressing Facts Before You Renew Your Yellow Page Ad

Your Yellow Page Ad Deserves More than 10 Minutes of... Read More

Successful Print Advertising Designs

Do you often see print advertisements outdoors, as much as... Read More