Marketing Your Web Site Effectively

Every new generation of a Web site brings the hope of increased success on the Internet for your business or organization, but too often, a project is completed and lacks the fundamentals for ensuring success on the Web. While we certainly don't claim to be Google or MSN experts, the spider-based search engines want their results to be accurate and setting up your Web site correctly can be the difference between page 1, 2, or 2,000,000.

Everything starts and finishes with your Home page. What kind of content is featured on your Home page? What kind of navigational structure are you using? How long does the page take to load? How frequently is it updated? These are the types of questions that you need to ask your developer when getting ready to redesign your Web site. Having the right answers to these questions is crucial to success, and the answers are fairly obvious, so why do so many sites ignore these basic philosophies?

Your Home page should feature information about your products and services, provide easy access to the main sections of your site, load quickly (3 sec rule), and be updated regularly to encourage repeat visitors. While these are logical answers to the questions, working with a Web site marketing firm such as WebSolutions can take these concepts to the next level and make certain that you've got the right content in the right places.

The next step is to examine your interior pages and see what advantages you can exploit over your competitors. Most companies are lazy and stop after optimizing their Home page. This leaves the door wide open for those willing to get a little dirty and go the extra mile. While your Home page is probably indexed in the search engines already, getting your interior pages optimized and indexed can provide a huge boost in traffic as well.

The final step is to examine the traffic your site is getting and perform a marketing analysis of the site's performance. Getting more traffic to the site is great, but if you can't convert that traffic into sales or inquiries, it's not that beneficial. The higher the conversion rate, the happier you'll be.

While the ideals outlined here are fundamental, we can work with you to expand on the concepts discussed and take your site to the next level. If you are interested in learning how we can help, please contact us today for more information. In addition, you can find more helpful information by visiting: SearchEngineWatch.com, which is a great resource for this type of content.

WebSolutions is a professional Web site design, development, and hosting company based near Chicago. Their expertise in Web design has been highlighted in print and television and their custom developed solutions have been highly successful for businesses nationwide. Jon Kee handles all sales and marketing related activities for WebSolutions and can be reached by phone @ 630.375.6833 or email @ sales@wsol.com.

---

Internet Marketers and Two-Year-Olds: Just Toddling Around Asking Lots of Questions

I recently noticed that my friend's two-year-old, Conor, is getting... Read More

7 Tricks for More Holiday Web Sales

"Black Friday" has just passed, marking the traditional start of... Read More

Identify your Target Market by Tracking and Exploiting Profitable Search Engine Keyword Phrases

There's a very lucrative "marketing formula" to targeting prospects on... Read More

Guru... Schmooru... So What! The Internet Gurus Unmasked

The word "guru", in the Merriam-Webster Dictionary, is defined as:1.... Read More

What You Wont Learn In Business School

What You Won't Learn in Business School----------------------------------------We all know the... Read More

The New Marketing Landscape

Many of us in the marketing services and/or agency business... Read More

The Fun and Ease of Online Shopping vs. The Brick and Mortar Option

When my sister and discussed our shopping plans this year... Read More

10 Things You Should Try To Barter For Before Buying

1. Information Products - it could be ebooks, "how to"... Read More

Are You Looking For A Long-Term Or Fly-By-Night Business?

I have received many emails or calls from my network... Read More

Why You Must Have More Than One Niche Sites

Have you heard of diversifying your investment portofilio?No? Well, it's... Read More

Solution Catalog - Getting More Out Of Your Searches The Fast And Easy Way

Are you Tired of being Burned by your Internet solutions?... Read More

How To Build a Successful Online Reputation

After running an online business (web site design) for a... Read More

How To Increase Your Online Sales Anytime

Hold a discount sale on your web site. Use the... Read More

3 Simple Steps To Get Free Original Content for Your Website

As a web business owner you will be well aware... Read More

Being Part Of Groups

There are many different ways to have fun and socialize... Read More

My Secret To Selling More Big Ticket Items

Many aspiring Internet marketers hear all of the talk about... Read More

Top Ten Ways to Attract Targeted Local Customers With Online Marketing

Does your business have a Web site? Have you missed... Read More

Anatomy of an Online Marketing Failure

Wife: "I'm getting sick of these harrassing bill collectors who... Read More

Do This - and Destroy Your Resale Rights Business!

There's one thing that's sure-fire guaranteed to ruin your profits... Read More

The Yin & Yang of Internet Marketing

Westerners believe opposites flow in a natural cycle always replacing... Read More

Why Your Online Advertising Traffic Leaves as Soon as It Arrives

Online advertising traffic leaves when advertisers don't make it... Read More

Harness the Power of the Internet

Whether you're a service business working to obtain clients, a... Read More

The Importance of Residual Income

The concept of residual income or passive income is probably... Read More

Catapult Your Marketing Success With Joint Ventures

There are many ways to make money on the internet.... Read More

5 Ways To Treat Your Website Like An Employee And Reap The Rewards

People often come to me in a state of crisis... Read More

10 Creative Ways to Sell and Market Resale Rights Products Offline

Are you having a tough time selling that ebook or... Read More

The Ugly Side Of Internet Marketing, What The Gurus Wont Tell You!

Did that headline grab your attention?I have experimented with many... Read More

How To Find Ideas For Creating Your Own Profitable Products

In this Article we look at the third competitive advantage... Read More

Six Little Used Online Marketing Strategies

1. Utilize Your KnowledgeDo you have extensive knowledge in a... Read More

Help Your Online Customers Feel Confident Even If Theyve Never Heard Of You

The Internet world is truly exciting ? there is no... Read More

Web Success Secret - Overdeliver

A few days back I got an email telling me... Read More

Some Practical Guidlines for Getting Involved with Internet Marketing

This article addresses the 'how' and 'when' of getting involved... Read More

Find Your Niche - The Internet Marketers Goldmine

If you haven't heard the word 'niche' being batted around... Read More