Internet Marketing ? Long Term Strategy

Once your site is up and running, the best method for getting immediate traffic is pay-per-click search engine marketing. Although you have to be patient, you should also be focusing on search engine optimization as a long term strategy.

Search Engine Optimization ? "SEO"

Search engine optimization, or "seo" as it is better known, is the definitive long term Internet marketing strategy. So, what is it? Seo simply refers to taking steps to make sure your site appears high in non-paid search results on Google, Yahoo and MSN.

The reason seo is considered a long term strategy is?well, it takes a long time. If your marketing is focusing on highly competitive keywords, such as "Europe travel", there is so much competition that you could be looking at two or three years before getting top rankings. The time period is really a factor of how fast you can build links. Sometimes you can move up within 6 months, but sometimes it takes a few years.

Is it worth it to wait for 2 years to get into the top five for "Europe travel"? There are over 2,000,000 searches a month for the keyword phrase. What do you think? If you offer a service or product related to traveling in Europe, how much money would you make if even 1 million people visited your site each month? Think about that.

The Big Three

There are three, and only three, search engines that matter when it comes to seo ? Google, Yahoo and MSN. What about Alta Vista, etc.? They simply don't have enough traffic to make them worth pursuing.

There are four keys to seo. First, you must research the amount of traffic various keywords are receiving. Second, you must modify your site to include the exact keywords phrases in the meta tagging and text. Third, you must add and add and add content to your site. The more content, the more the big three will like your site. Finally, you must trade links with other sites that have content related to your site.

The keys to pursuing a seo marketing strategy are discipline and patience. Let's take a quick look at each.

You must have the discipline to stick with your seo effort when you are seeing no results. The desire to throw one's arms in the air in frustration is going to be strong. Just remember that every step you take today will pay off down the road.

Patience balances feelings of frustration and you are going to have a lot of those. Look, it is going to take a long time, so resist the urge to whine. Stick a sign up over your desk counting off the months or have a regular exercise routine. If nothing else, you can day dream about all of the free traffic you are going to get one day.

Search engine optimization is not for the weak of mind or impatient. If you can stick with it, this long term marketing strategy always pays off.

Halstatt Pires is with http://www.marketingtitan.com - an Internet marketing and advertising company in San Diego, California.

---

Getting Your Business Listed for Local Search is Just the First Step

The Public has Embraced Local Search and Want to do... Read More

Marketing Trends from the Digital Frontlines

The web and ways to market on the web continue... Read More

How To Produce The PERFECT Viral Ebook

Viral marketing is probably the number one method for generating... Read More

Persistence Pays ? Sweet Rewards of Dogged Marketing

No doubt, online marketing is the fastest way to get... Read More

The Facts You Should Know About Internet Marketing

I wakeup this morning and see my lovely wife. She... Read More

9 Great Reasons To Help An Internet Marketing Newbie

Zig Ziglar the famous self help guru was once quoted... Read More

How To Make Make Money From a Website

I've had numerous conversations with web entrepreneurs about this topic... Read More

The Seven Tips That Ensure Your Success Online

Whether you are now looking for opportunities to start your... Read More

Affiliate Marketing Versus Network Marketing (MLM): Income formula Revealed!

Both affiliate marketing and network marketing pay people for referring... Read More

Overcoming The Fear Factor In Online Sales

No I am not talking about the classic board game,... Read More

Subconsciously Command Your Readers To Buy

Tell your readers what they are probably thinking, feeling or... Read More

Information - The Art Of Selling

Money may well make the world go round, but facts,... Read More

The Internet Marketer

The internet marketer is really a perfect profession. This profession... Read More

7 Incredibly Simple Ways To Profit Wildly From Public Domain Material

If you're in the business of marketing online, a major... Read More

How to get an Internet Marketing Education Without Spending a Nickel

Do you want to create a passive income? Are you... Read More

So What If You Dont Have A Website?

Gasp! Choke! Gag! That's how people react when you tell... Read More

Learning More About Your Customers to Achieve Maximum Online Profits!

Knowing about the people who buy your products or use... Read More

Want To Make Money Online? You Need To Sell What People Are Buying

For several years now, enterprising individuals like you have been... Read More

Niche Marketing, Niching Niches for the Ultimate Payoff

Niche Marketing, in simple terms is all about targeting hot... Read More

Getting Members For Your Community

If you read my first article titled BUILDING A BUSINESS... Read More

How To Be An Internet Marketing Champion

How bad do you want to make money on the... Read More

My Secret To Selling More Big Ticket Items

Many aspiring Internet marketers hear all of the talk about... Read More

A Hitchhikers Guide to the Internet

"Where do you work?""Planet Earth."Sound familiar? No? Well, it should.... Read More

Strategic Internet Marketing Is Planning

Strategic Internet marketing is a way to define your potential... Read More

Free Content -- or Forbidden Fruit?

Dear Cathy:I just found an interesting article on someone else's... Read More

3 Reasons Why I Never Delete Spam Immediately

All of us hate spam and all of us have... Read More

What to Sell on the Internet?

The phenomenal growth of ecommerce lures more and more people... Read More

Beyond Viral Marketings Its Exponential Multiplication

Exponential Multiplication a Real Life Example:Double a penny every day... Read More

The Myth of Internet Marketing: aka The Golden Carrot

Why am I so mad I could throw my computer... Read More

At Last, The Real Secret Of Internet Marketing

I am going to share a real secret with you... Read More

Online Web Marketing Tips

Here is a list of a few of my favorite... Read More

How To Find Ideas For Creating Your Own Profitable Products

In this Article we look at the third competitive advantage... Read More

Believability - Youve Either Got It or You Aint!

Believability is what's missing, and the majority of all businesses... Read More