Believability - Youve Either Got It or You Aint!

Believability is what's missing, and the majority of all businesses have the same problem. They advertise Institutionally, they fail to inform and educate their potential customers, they believe (and sometimes it's true), that they have the best product/service in their field. Trouble is, the customer usually doesn't appreciate that fact! Big Problem.

Having an online business is not unlike having a shop in the high street. Both have to be advertised. The shop distributes flyers, brochures; mailers, advertisments etc. and hopes for a percentage return on their investment (usually poor, but that's another story). However, the shop has one small advantage, it has a physical presence, customers can visit it, view the product, the decor; the furnishings; even the owner!

This allows them to at least judge for themselves whether the business is all it is said to be. There is at least an element of credibility and believability here that you as an online business owner don't have.

So what do you do? Well, there are several ways you can build belief, but to begin with, you have to realise that in the minds of your potential customers, Perception is reality! What they see when they visit your site, how easily (or otherwise) they were able to navigate it; how informative and content-rich the information was, all and more of these aspects of your site contribute significantly to your visitors perception of you as a business.

So the first way to build belief, is to ask yourself, does my site offer visitors the right Perception of my Product/Service.

Secondly, do you tell the truth? I don't imply you lie, but do you tell people what you are about, do they know your USP, your purpose for being in business; the source of your products? Realise this, people love to be informed. The more you tell them about you, your business, your product/service and why you believe these to be the best people can buy; the more likely they are to do business with you.

Thirdly, Build Rapport with them. View your business from the point of view of the potential customer. Understand their concerns, see the perceived problems they may encounter when trying to order; understand the doubts they may have. Ensure that your site is structured in such a way as to eliminate, or certainly minimise these problems BEFORE visitors arrive. Simplify at the beginning, not when the problems arise.

Where possible, Include documentary proof (in the form of photos and/or documentary evidence) to support your product/service claim. If you claim that a certain investment strategy will make me �10,000 pa, PROVE it to me. If a certain pill will eliminate my hair loss (or whatever), provide evidence to support the claim.

Where possible, provide a FREE sample of your product/service. This is really the ultimate belief builder (in some cases it this is not true eg if you tell me you sell the tastiest apples in the world, but I dislike the taste - you see my point). Generally speaking though, this is an essential aspect of marketing.

Where possible, provide a demonstration. The internet is great for this because you can utilise audio, video; interactive etc to allow your potential customer an insight into your product/service.

Strangely enough, if your product or service has a flaw, admitting this is more likely to endear a customer to you, because by admitting your flaw, you are being honest. This will increase their belief in you as someone to do business with. Believe it, honesty is very powerful, it can only do you good.

In terms of your product, be Specific. Tell people the nitty gritty of your product or service. The more you tell, the more you sell. They ARE interested in detail, they base their purchases on the amount of information they are given. The more doubts you address, the more likely they are to purchase. Inform them!

Try also to make comparisons. Don't knock your competitors, but do compare what you are offering with that of the competition and highlight the benefits they will get if they purchase from you. Ask yourself, given the competition WHY should someone purchase from me? Answer that question and you answer your customers question.

Give a Guarantee. The bigger the better. Give it in writing, the stronger the guarantee, the likely they will buy.

By utililising the above tools, you will build Believability with your potential customers. Many businesses loose customers simply because they fail to instil Believability.

Look at it like this, if you told me you had the best product in the world for (anything), then you would think that I would buy it, right? Wrong, truth is I am Jo average and I hesitate to buy, why? Because I don't believe you!

Michael's website can be found at http://www.CashPool4U.Com. His newsletter is a MUST for both online and offline marketers.

---

Relevancy - The New Black for Online Marketing?

Information OverloadWith information overload rapidly killing traditional forms of online... Read More

The Real Truth About Making Money on the Internet

Are you thinking about starting an online business? Have you... Read More

The Power Of Giving

1.Why give away what you could sell?That's a fair enough... Read More

Five Proven Methods For Increased Internet Sales

There are hundreds of ways that you can promote your... Read More

Consumer Confidence Increased With Paypal

In the last year I have met people that have... Read More

How To Win The Marketing War, Capture Your Prospects Mind

As a marketer you are engaged in a "War" with... Read More

Why Do Market Gurus Exploit This?

Regardless of what you're trying to sell, you can't sell... Read More

The Truth About Info Business

Let me save you, at least, several hundreds of dollars... Read More

I Don?t Smoke, But I Love a Good .sig!

.sig, or "Dot Sig" as it's affectionately known, stands for... Read More

Hide and Seek

What's happening to the personal touch on the World Wide... Read More

Viral Marketing

What is Viral Marketing?"Viral marketing is word of mouth marketing... Read More

Internet Marketing Strategy:The Advertising Co-op

The advertising co-op is an Internet marketing strategy that should... Read More

Niche Marketing - The Way to Succeed Online

If you think that all money to be made online... Read More

Product Not Selling? This Could Be Your Lucky Day!

So you've created a digital product ready for sale on... Read More

3 Services Your Online Business Cant Live Without

It doesn't make any difference if you're promoting your own... Read More

Viral Marketing! Are You Missing Out?

Many of you are reading this article because you would... Read More

Do You Even Realize What Youre Promoting?!

Now, I'm a firm believer in knowing what you're getting... Read More

Have You Got Your Ear To The Ground Or Your Head In The Sand?

What happened on your website yesterday? What about last week... Read More

5 Ways to Educate Your Prospects for More Sales

It's impossible to sell a product or service without demand... Read More

Internet Marketing In A Room FULL Of Naked Men!

NO, that's not one of my secret dreams :-) It's... Read More

Tracking & Troubleshooting for Increased Sales

So many times, online business owners are confused about where... Read More

Hispanic Web Marketing - An Emerging Strategy

Major marketers in the United States have recognized the importance... Read More

Creating Your Own Internet Marketing Product through a Home Based Business

There are thousands of marketing tool kits available online for... Read More

Website Marketing: 10 Proven Uncommon Tactics Ways To Accelerate Your Profits

Would you like to accelerate profits at your website?Here are... Read More

Reap Incredible Profit with This Simple Strategy

Why is it some people are incredibly successful at utilizing... Read More

How To Make Money Online

Catch the cash on the net?in more ways than one.Thousands... Read More

Making Your Money Work For You ? And Not The Other Way Around!

Most people spend their entire lives working hard for someone... Read More

What Not To Do?

As the Internet grows in popularity and importance, the quality... Read More

Internet Marketing Secrets Spiel

Wouldn't you like to know all the Internet marketing "secrets"... Read More

How To Let Your Customers Search For YOU! ? Part 1

Actually I love the techniques I will explain below. These... Read More

Dealing with Refund Requests ? Internet Marketing

I think we all cringe and dread when we open... Read More

Don Quixotes Post Humous Virtual Expedition - Filling The Black Holes In Cyber Space

Perhaps the online community today is not so different from... Read More

How to Set Up a 7 Day E-Course

Be a Winner! Answer the Challenge! An e-course is a... Read More