The Niche Website Naming Secret

Today I was optimizing a couple new websites for search engines. I went through my list of optimization techniques. Keywords in page title? Check. Keywords in page headings? Check. Keywords in page file name? Check. Keywords in offsite link anchor text? How could I accomplish that?

Since I usually don't control if or how a website links to me, I began thinking for a solution.

Part of Google's ranking algorithm includes analyzing the anchor text of links that point to your website. Anchor text is the text that comprises a hyperlink. If I placed a link from my website to eBay's laptop auctions - and used "discount laptops on eBay" as the link text - "discount laptops on eBay" would be the anchor text. Google takes the anchor text of a site's backlinks, and uses it to determine how that site ranks for a given keyword.

When you search for many well-known companies, they are at the top of the search results. Why is that? Part of the reason is because thousands of other websites have linked to them using the company name as anchor text. For example, if I wanted to link to eBay, the word "eBay" would most likely be the anchor text to my link.

Aside from that fact that you know eBay is an online auction site - why would you search for the term "eBay"? Most of startup companies do not have the name recognition advantage eBay has. It is doubtful that people will search for your company name.

That's when an idea hit me.

Why not include one or two industry keywords in your company name? That way, every time a website links to you, they will automatically include those keywords in the anchor text. Even if they don't search for your company name, you'll still receive the same effect.

Time for a real-life example of this. I am working to create a Hyundai Tiburon performance and accessories information website that makes money off affiliate sales. Instead of naming the website "Tiburon World", I could name it "Hyundai Tiburon Performance & Accessories", and use the domain "hyundai-tiburon- performance- accessories.com."

By including keywords in the title of my new Tiburon website, every time a website links to me, important keywords - "Hyundai Tiburon," "performance," and "accessories" - will be automatically included in the anchor link text.

Of course, you may want to create a more memorable name if this company or website is going to be large and advertised offline, but small information sites and directories can achieve higher search engine position using this technique.

Josiah Mackenzie is an entrepreneur, small business owner, and investor. He shares business advice and tips through his website, http://www.josiahmackenzie.com.

Josiah's latest projects include an RSS software directory (http://www.rss-software.net) and an RSS marketing information site (http://www.rss-marketing-information.com)

---

The New Marketing Landscape

Many of us in the marketing services and/or agency business... Read More

Streamlining Internet Marketing

With each new Internet Marketing (IM) Guru, there comes a... Read More

I Too Was An Internet Marketing Junkie!

I spent every waking hour at my computer, looking for... Read More

How You Can Acquire Exclusive Rights To Products; Part 1 of 2

If you have a marketing business, chances are you get... Read More

FFA Links and Free Classified Ads Dont Work

There are many ways to initiate traffic to your website,... Read More

Using Autoresponders In Your Online Business

Autoresponders return previously stored messages or sets of messages in... Read More

Kaizen in Online Marketing

Many people throughout the life of online marketing have utilized... Read More

Marketing Your Business - How Do I Adapt To The Internet?

The way we do business is changing rapidly. From VOIP,... Read More

GoDaddy?s Super Bowl Commercial Success

GoDaddy made a calculated decision to nationally "brand" their name... Read More

Online Promotion Ideas: How To Use 10 Free Bonuses To Increase Your Sales & Profits

Free bonuses are like honey that can get your website... Read More

URLs Everywhere

Your URL (www) should be everywhere and more. I know... Read More

SEO 101... These Tags Really Do Matter

In search of the coveted search engine traffic? Yes? Then... Read More

Is The Internet the Ideal Marketing Medium?

The internet has grown explosively in the ten or so... Read More

What The Home Shopping Networks Can Teach Us About Online Marketing

Who would have thought that a TV network dedicated to... Read More

How To Find Ideas For Creating Your Own Profitable Products

In this Article we look at the third competitive advantage... Read More

Why the Internet is an Entrepreneurs Dream

Not long ago, a vacation that entailed travelling across much... Read More

Book Yourself Solid, 7 Keys To Getting More Clients Than You Can Handle Even If You Hate Marketing

If you haven't already heard the buzz, Michael Port is... Read More

Collective Courtesy

I don't know what you are promoting, or what methods... Read More

How To Make A Lot Of Money On The Internet Doing Nothing

"You can make a lot of money on the Internet... Read More

Repetition: The Secret to Visibility and Attention!

Have you ever felt disappointment and dismay when trying a... Read More

Financial Freedom Through Integrity and Honesty

Starting down the road to owning your own business can... Read More

Develop Enormous Recurring Income Online Starting Today

If you're like me, you'd rather work smarter than harder.... Read More

Secrets To Successful Selling Online

What is the secret to selling online? This is a... Read More

Why You Must Have More Than One Niche Sites

Have you heard of diversifying your investment portofilio?No? Well, it's... Read More

Starting an Internet Business is not for Everyone

Creating and building your home internet business does not need... Read More

9 Pointers for Evaluating a Business Proposal

Finding a business opportunity on the net is easy. But... Read More

Automated Selling and Recruiting - A Simple System

Some years ago, on the recommendation of a friend, I... Read More

Mortgage Marketing: What To Expect From Your New Website

The day has come for your new website to go... Read More

Online Sales: 10 High Octane Online Sales Generators

Do you want to spark up sales at your website?If... Read More

Arrgh. . .Those Stupid Internet Marketing Cliches Are True!

If you have read any internet marketing resource ever created,... Read More

Hocus Pocus? Its Just Focus!

How many times have you wondered what magic formula the... Read More

Internet Marketing Strategy:The Advertising Co-op

The advertising co-op is an Internet marketing strategy that should... Read More

Keys to Successful Internet Marketing

So you've started your business and you have a website... Read More