Internet Marketing Requires Persistence

Marketing your company online requires patience and persistence. Like every worthwhile investment, you need to plan on a long-term commitment to reap a good return. Many Internet marketers pour tons of money into their online business and expect the returns on their investment to be lightning fast. There was a boom time when quick profits were possible. But now it's very much a competitive game and the time tested strategies of traditional marketing apply to ecommerce too. Here are some strategies to help you market your business online:

When possible, use free or low cost online services to build, host and promote your site.

Keep your business overhead as low as possible by staying debt free.

Keep up with technology as Internet technology continues to change. Use it when possible to expand your ebusiness to a bigger market.

Target your audience. Untargeted mass email campaigns don't work. Most people view this as a form of spam and are turned off by it. It's really a waste of time and money and may in fact, be detrimental to your business.

Create a newsletter that existing customers can 'opt-in' to receive. Use it to keep them up to date on new products and specials you are offering. Send it out regularly. Make sure you provide useful articles or information in your newsletter. If you don't, you'll lose your subscribers.

Buy relevant targeted advertising from other Web sites. For example, if you carry a line of dance shoes, buy advertising on sites that sell other types of dance things.

Try and get reciprocal links with sites that have related products or services to sell. This way you can build your user base.

Make sure the text on your Web site includes relevant key words so that you will have high relevant positioning in search engines and directories.

If you display images on your Web site of your products, make sure the images are high quality.

To minimize page loading time, use thumbnail photos so users can decide what images to enlarge and look at.

For each image, provide text that is descriptive and answers potential questions customers may have about the product.

Make sure your Web site is easy to navigate so that your visitors can find what they are looking for quickly.

When planning your Internet marketing strategy, don't forget to include your Web site address in your traditional print media. Direct visitors to your Web site as often as possible. Remember, your Web site is never closed for business; it's working for you 24 hours a day!

Scott F. Geld is the Director of Marketing for MarketingBlaster.com, a company providing targeted traffic that often beats the major search engines in conversion ratio and ROI (the metrics that really count). For more info, visit: Marketing Blaster, Inc.

---

The Psychology of Online Selling

Why do we buy things? Well, some thing are out... Read More

My Dog Ate My Website

I am really fascinated by the world of on-line marketing.... Read More

The Five Golden Keys To Massive Passive Income

You can earn a large monthly passive income with a... Read More

Profiting from Articles - A Step-by-step Guide

"Content is King" - that's a given, there's no debate.... Read More

Internet Marketing - A Leap Of Faith

Do you remember as a child having to do something... Read More

How You Can Promote Products And Services In Internet

There are two ways how you can promote products and... Read More

Seven Ways to Generate Income From Your Website

If you own your own website, there are a variety... Read More

Dont Forget B.O.B.!

So you've got everything in place, busily working away for... Read More

Becoming A Successful Internet Entrepreneur

You're motivated to run your own business, aren't you?If you're... Read More

How To Make A Lot Of Money On The Internet Doing Nothing

"You can make a lot of money on the Internet... Read More

How To Get Free Publicity For Your Business

You don't have to spend thousands of dollars on advertising... Read More

Discover How To Find The Gold Online

Finding the GOLD!!!G'Day from the kitchen table of Scott WilsonTime... Read More

How To Pull Massive Profits From Resale Rights Instantly

What's in your name?I'm not trying to be funny here,... Read More

9 Secrets to Kick Your Internet Marketing Efforts into Overdrive

Let's face it, most of us know the basics of... Read More

Can You Really Make Money While You Sleep?

If you've been utilizing the Internet for any length of... Read More

At Last, The Real Secret Of Internet Marketing

I am going to share a real secret with you... Read More

Web Site Marketing Puts Your Own Mark On A Business

The web site marketing you use to promote your Internet... Read More

Sales Marketing: Ten Magnificent Marketing Ideas To Amplify Your Business

You can magnify and expand your business if you have... Read More

The Internet Marketing Pie: Slice It Up Right or Lose

The number one concern for Internet sales is your marketing... Read More

The Secret To Having A Successful Online Business

For three years in Internet Marketing, I've tried to find... Read More

Internet Marketing - Surviving the First Year

So you've decided to take the leap into deep water... Read More

How to Choose an Internet Marketing Company

-- Internet Marketing Determines Web Success --Internet marketing is essential... Read More

Eyes on your eCommerce Website

Copyright 2005 Richard KeirIn a recent article I talked about... Read More

Scam And Scheme Free Advertising For Your Business Web Site

Since I own my own business web site and have... Read More

The Tao of Web Marketing

A few months ago I was watching a stream meandering... Read More

How to Make Money from People Who Type the Wrong Web Address

How many people visit your web site but type in... Read More

Internet Marketing Online: Secret To Gain An Advantage Over Your Competition By Using Bartering

If you've a business, you must always keep an eye... Read More

Profiting From Your Online Business

Creating a lucrative online business is not an easy task.... Read More

Marketing Trends from the Digital Frontlines

The web and ways to market on the web continue... Read More

Standing Out Head and Shoulders Above the Rest

Using Online Communities to Differentiate Your WebsiteAs a young girl... Read More

How to Get $250,000 Worth of Free Advertising for Your Business

You and I know that whenever you have a business,... Read More

Online Advertising Traffic and the First Law of Web Surfing

Hint: don't send send your online advertising traffic to your... Read More

Is FREE Killing Your Sales?

"FREE" what a great word.We all like getting something for... Read More