The Voice of Viral Marketing

Generating buzz through word of mouth will help drive greater sales and from your most important customers.

Viral marketing strategies can effectively generate traffic to your website by creating buzz-building campaigns that excite and energize your customer base. However, in order to most effectively execute a successful viral marketing project, it is important to build a significant understanding of your target audience to tap into their social and psychological network.

By creating articles or newsletters, for example, that resonate with your audience, you will encourage loyal customers to share the useful information or unique advice with their family and friends. Indeed, viral marketing is one of the most powerful forms of product support as it consists of unbiased recommendations from trusted sources.

Initiating a viral marketing campaign begins with the development of unique and attractive content for your most loyal customers. While articles that pertain to the product or service you are selling will help draw visitors to your site, creating resources that speak to your audience in a strategic fashion.

Once your marketing theme or ideas have been thoroughly cultivated, you can begin to build a viral marketing campaign around your most critical ideas. For example, post your articles on message boards or deliver special content directly to consumers. At the end of each article, add a link to your website and encourage your readers to send along the information to their friends. Your article, if delivered appropriately, will begin to make its way throughout the web passing from friend to friend and deliver a core business message that brings dramatic business returns.

Newsletters and ezines are also extremely effective means of capitalizing on viral marketing campaigns. As consumers become inundated with spam and other e-mailed "junk," sites that can break through the clutter by creating innovative means of communicating with customers via newsletters are likely to generate significant word of mouth traffic.

Not surprisingly, then, the newsletters and ezines that own the greatest popularity serve as the most effective platforms on which viral marketing develops. Utilizing word of mouth recommendations, webmasters and small business owners can generate more subscribers when they include tips, tutorials, and relevant news clips that are quick and easy to read.

Indeed, making a successful viral marketing campaign successful relies on more than just quality articles. The articles must spur the reader to act and send information unprompted to someone else. Therefore, online articles should serve as more than simple sales letters. They need to provide readers with something that is unique. Modern internet readers do not appreciate being used as business pawns and will quickly exit a site that wastes their time. By utilizing newsletters, then, to promote something more than just your business, online businesspeople can develop a better viral campaign.

Several high profile viral marketing programs can be used as a benchmark for the ultimate marketing success. BMW, for example, generated a tremendous amount of attention via a series of short film clips they published online at BMW Films. More recently, Burger King developed a commercial featuring a fighting chicken that rode the e-mail circuit through word of mouth.

Marketing experts believe that viral marketing is actually the most powerful form of product attention available to consumers. Unlike television ads or other paid advertising, viral marketing can not be purchased. Instead it relies solely on the recommendations of individuals. Yet, while a successful viral marketing campaign may be difficult to construct, the benefits generated by unbiased attention will make your business strong and successful.

© John Doetsch 2006. Online reprint rights granted as long as the article is published in its entirety, including links and resource box.

John Doetsch is founder of Websition.com, a website content provider featuring articles written by the Internet's most gifted authors. http://www.websition.com

---

Website Marketers Enemy No. 1

There comes a time in your efforts to market your... Read More

From Niche Marketing to Fragmentation

Think about something Bill Cosby said and ask yourself "how... Read More

How to Start a Successful Import Business Using the Internet

The Internet has opened up a whole new era of... Read More

How To Write Effective Safelist Headlines

Your headline is the gateway to your advertisement. It will... Read More

Free Content -- or Forbidden Fruit?

Dear Cathy:I just found an interesting article on someone else's... Read More

Profiting From the Online Business: Tips to Boost Your Sales

Creating a lucrative online business is not an easy task.... Read More

My Secret To Selling More Big Ticket Items

Many aspiring Internet marketers hear all of the talk about... Read More

The Seven Secrets of a High-Sales Marketer

If you want to boost your website sales to the... Read More

Who You Trust and Who You Dont!

For the last couple weeks I have been running a... Read More

Viral Marketing

What is Viral Marketing?"Viral marketing is word of mouth marketing... Read More

Seven Golden Rules Of Internet Marketing

"Do unto others as you would have them do unto... Read More

Make Your Real Estate Website Visible!

So, you've created a Website to highlight your realty services... Read More

Flat Tires, Slow Leaks, and Online Marketing

Does your online marketing campaign have a flat tire? Or... Read More

How To Be An Internet Marketing Champion

How bad do you want to make money on the... Read More

The Psychology of Online Selling

Why do we buy things? Well, some thing are out... Read More

Five Ways to Give People a Reason to Buy Your Product or Service

Overcome lackluster copy and lack of product sales by using... Read More

To All Internet Marketers - How To Get My Business

More and more people are realizing that the Internet offers... Read More

Enough With the Upsells Already!

It happened twice during the same week. All I wanted... Read More

Harness the Power of the Internet

Whether you're a service business working to obtain clients, a... Read More

Internet Secrets Revealed - Six Easy Steps to Build a Website to Success

Internet Secrets Revealed! Six Easy steps to build a website... Read More

Creative Offline Website Marketing Techniques

Although the vast majority of website traffic is the direct... Read More

Online Network Marketing 101A - Basic Must Steps to Follow to be a Successful Marketer

This guide is for people who know what network marketing... Read More

Building An Effective Banner Campaign

Banner advertising can dramatically help you increase traffic to your... Read More

Using Ad Boards in Your Marketing Campaigns

Are free advertising boards a waste of time?Not if you... Read More

The Most Important Aspect Of Internet Marketing Ever

Hi there,It is still scary to see how many internet... Read More

A Day in the Life of an Internet Marketer

I have been working on the Internet since 1998 and... Read More

7 Incredibly Simple Ways To Profit Wildly From Public Domain Material

If you're in the business of marketing online, a major... Read More

Why You Need To And How To Follow Up Your Visitor Or Customer

The person who comes to your web site seeking products... Read More

Beware the Click Without the Conversion

Why is this funny?Because in essence, a "click-through" places money... Read More

Manipulate Your Visitors With Reverse Psychology

Many people say that it is easy to write a... Read More

Online Advertising Sinks into the Abyss!

Back in the ancient days of 1994 when Mark Andreesen... Read More

A Crystal Ball for Your Web Business

Are you considering launching an eCommerce website? If you are,... Read More

The Relation Between Internet Marketing Education and Profits

Many people join internet business opportunities online blindly. By this... Read More