At times, marketing your business online can seem incredibly complicated. On any given day, you may see 20 different tips being thrown at you for improving your marketing.
In all this noise, you can lose perspective on this one very important, basic fact -
The More Visitors You Convert Into Subscribers and
Customers - The More Money You Will Make
I'm as guilty of ignoring this advice as anyone else. At times in my business I have spent 99% of my marketing effort on getting more traffic, and ignoring techniques to turn more of those visitors into customers.
Now, my sites consistently convert over 1.5% of visitors into customers, sometimes more, but rarely less.
Now that seems pretty good - but what if I could get that to be 2%, 2.5% or more on a consistent basis.
With over 15,000 visitors per month on just one of my sites, that could mean a very major increase in customers and revenue!
In fact, logic would dictate I should be spending more time focused on conversion than generating traffic - so thats what I'm doing.
Which Site Do You Think Converts Better
Ok - here's a test.
Here are two sites I am split testing (fancy term for software that equally splits traffic going to two or more pages, without the visitor knowing and ensuring any future visits, they will be taken back to that same page):
http://www.infoproductcreator.com/ebook/index1.html
and
http://www.infoprod uctcreator.com/ebook/index2.html
The purpose of these pages are to capture contact information, marketing a very successful minicourse we created using the formula explained in "Automated Income Streams" (http://www.create-e-mini-course.com)
One of these two pages outperformed the other by over 70% - care to take a guess?
It was the first one.
The only change between the two pages is the main headline.
So now, I have a scientifically proven headline I KNOW outperforms alternatives by a significant amount.
Will I start to use this in future emails, ads, signatures, sales letters, press releases and more...?
Absolutely.
Testing may seem boring, useless, a waste of time and even painful - but the reward is incredible. When you can increase your conversion, you will not only instantly see higher revenues, but you will have more leverage to create major joint venture deals that can really increase your profits.
Oh, by the way, the software I used to run the split test is a simple, yet effective script from:
http://www.splitruntest.com/
Don't get caught up with the software - there are many scripts out there, most important is to just get one of them and get started.
Become An Online Information Entrepreneur, Turning Your Knowledge and Experience Into High-Demand Infoproducts That Sell Like Wildfire! Fast Track Formula Tells You How: http://www.infoproductcreator.com
Internet Marketing has been a buzzword for over a decade... Read More
The Public has Embraced Local Search and Want to do... Read More
Many people don't have the time or skills to write... Read More
As we all know, visitor traffic is crucial to the... Read More
How do you get a truckload of buyers eager to... Read More
Think about it, how many emails do you send out... Read More
An Internet marketing strategy is important if you plan on... Read More
The advent of the Internet has made this world an... Read More
So, you've created a Website to highlight your realty services... Read More
Advertising plays an important role in your business (every business,... Read More
Make your website pay?in millionsAlthough opportunities were rare and far... Read More
A common question and topic of discussion among Internet marketers... Read More
One of the biggest mistakes affiliate marketers make is that... Read More
Niche Marketing, in simple terms is all about targeting hot... Read More
Find a niche; pick a niche, niche markets will make... Read More
If you're looking for the number one, hot Internet marketing... Read More
When freelancers ask me what type of marketing is the... Read More
Like many other useful toolbars out there so is the... Read More
The use of free, relevant and meaningful content can single... Read More
Who would have thought that a TV network dedicated to... Read More
This old saying which addresses the variability of the weather... Read More
I've got a confession to make... I have been into... Read More
1. Email each visitor a satisfaction questionnaire after they purchase.... Read More
Are sales at your website weak?Have you tried different types... Read More
Convinced you have a fantastic idea for your online business... Read More
Business thrives on competition.You've to be aware of your competition... Read More
As any successful entrepreneur knows, there's more to generating on-line... Read More
Do you know the secret or internet marketing strategy behind... Read More
Perhaps the online community today is not so different from... Read More
Information OverloadWith information overload rapidly killing traditional forms of online... Read More
When it comes to making money online, there are a... Read More
Most people in a new year make resolutions to make... Read More
Before you set out to explore the online shopping market... Read More
Objectives, strategies, and tactics (i.e. programs or action plans) -... Read More
The market world is increasingly becoming specialized. Instead of offering... Read More
Viral?Viruses?Infections?not pleasant subjects for most situations. Unless you're discussing Viral... Read More
Could you use some laughs? I'll bet you could, especially... Read More
Forget clicks, page views, and impressions; the only way to... Read More
Writing and Submitting Articles is More about Psychology than Writing... Read More
I hate reciprocal linking.It is such a hassle. Even specialized... Read More
Niche marketing enthusiast...I'm about to tell you a short story.... Read More
Yes, I admit it - I hate asking for referrals... Read More
If you want to boost your website sales to the... Read More
Summer is finally here, and while for many, summer implies... Read More
A common question and topic of discussion among Internet marketers... Read More
Using limited time offers can spark a feeding frenzy that... Read More
When it comes to marketing your web site, most home... Read More
It's a difficult task creating a website that brings you... Read More
Believe it or not, viral marketing did not originate from... Read More
There's a very lucrative "marketing formula" to targeting prospects on... Read More
What You Won't Learn in Business School----------------------------------------We all know the... Read More
Do you want to build a successful online business?Then start... Read More
The person who comes to your web site seeking products... Read More
Most people who try to leverage the Internet to build... Read More
So you're starting a website and have visions of making... Read More
Basic IdeaAround the world, companies spend over $250 billion dollars... Read More
Actually I love the techniques I will explain below. These... Read More
NO, that's not one of my secret dreams :-) It's... Read More
If you're like most of us, you're not on a... Read More
Have you heard of diversifying your investment portofilio?No? Well, it's... Read More
Congratulations, all you Internet marketing people you. You now command... Read More
The use of free, relevant and meaningful content can single... Read More
When it comes to researching for niche markets, many people... Read More
Some sites are perfect for the Christmas season - their... Read More
There are many people in the world who feel stuck... Read More
- Are you tired of chasing down publishers just to... Read More
Internet Marketing |