Competition is fierce on the Internet. There are a multitude of people selling products that are similar to yours. How in the world you you get customers to buy your product instead of your competitors?
The keys to outselling your competition is to compare your product to theirs. When you find the differences between products, use your findings to improve your product. Below are 12 things you can compare and improve upon to outsell your competition.
1. Price- Can you offer a lower price? Can you o.ffera higher price and increase the perceived value ofyour product? Do you offer easier payment options than your competition?
2. Packaging- Can you package your product more attractively? Do the colors of your package relate to your product? Can you package your product into a smaller or larger package?
3. Delivery- Can you offering cheaper shipping? Doyou have a high enough profit margin to o.ffer free shipping? Can you ship your products faster?
4. Benefits- Can you o.ffer more benefits than your competition? Are your benefits stronger? Do you have believable proof that supports your claims?
5. Quality- Is your product built and tested to last longer than your competition? Can you improve the overall quality of your product?
6. Performance- Can you make your product faster at solving your customers problem? Is your product easier to use than your competitions?
7. Features- Can you o.ffer more product features than your competition? Do your features support the benefits you offer?
8. Availability- Is your product always available or do your have to backorder it? Can your product suppliers drop ship to your customers?
9. Extras- Do you provided free bonuses when your customers buy your product? Are your bonuses more valuable than those offered by your competitiors?
10. Service- Do you o.ffer your customers free 24 hour a day customer service? Can you provide free productrepair? Does your competition make their customers talk to a machine?
11. Proof- Can you provide more proof than your competition that your product is reliable? Can you provide stronger testimonials or endorsements?
12 Guarantees- Do you have a stronger guarantee than your competition? Do you o.ffer warranties withyour product? Do you provide an easier return policy?
By besting your competitors in the above areas, you will outsell them more often then not.
Copyright 2005 Ronald Gibson
Ronald Gibson is a Web Designer and Web Marketer. He is the Webmaster of AffiliateUtopia.com, which offers information about some of the best money making opportunities on the Web. For more information, visit: http://www.affiliateutopia.com/
![]() |
|
![]() |
|
![]() |
|
![]() |
1. Product or Service That Sells WellYou want to find... Read More
Your brain screams "Gimme Fast", "Gimme Easy", "Do it for... Read More
For people who have decided to strike out on their... Read More
As an Internet entrepreneur your ultimate goal is most certainly... Read More
Hoo boy, I am sticking my neck out here! Ready... Read More
Being online is not only about getting your piece of... Read More
These are turbulent times for all businesses - necessitating streamlined... Read More
In today's world, online advertising is KEY to the success... Read More
"Where do you work?""Planet Earth."Sound familiar? No? Well, it should.... Read More
Conventional wisdom says find a niche. Don't go where the... Read More
There are some smart and sneaky techniques that can help... Read More
If you think that all money to be made online... Read More
What if you could send out all the information that... Read More
"FREE" what a great word.We all like getting something for... Read More
Is internet marketing something for you? Do you dream about... Read More
I have become involved with many network marketing companies the... Read More
Can a 10-year-old teach you anything about Internet marketing? Until... Read More
Not long ago, a vacation that entailed travelling across much... Read More
What is the secret to selling online? This is a... Read More
Convinced you have a fantastic idea for your online business... Read More
Three Ways to Get Top Quality Content for Your Niche... Read More
For all those who still think internet marketing is rocket... Read More
Let me save you, at least, several hundreds of dollars... Read More
Everyone is using them now and if you're planning on... Read More
Every business needs customers that's axiomatic.When you work on the... Read More
Have you ever been to a chat room?Have you ever... Read More
If you are convinced by now that you wish to... Read More
Question: Can you guess the cheapest way to make a... Read More
I've got a confession to make... I have been into... Read More
If you are on a shoestring budget and need to... Read More
Do you have marketing objectives for your Web site? With... Read More
How successful is your online business? Are you achieving the... Read More
For a web site to make the most money it... Read More
Tell your readers what they are probably thinking, feeling or... Read More
So you're starting a website and have visions of making... Read More
You are now reading Part 2 of my article the... Read More
Do you believe that there is a price to pay... Read More
All online businesses are nothing more than lead capturing machines.... Read More
Back in the ancient days of 1994 when Mark Andreesen... Read More
What is Viral Marketing?"Viral marketing is word of mouth marketing... Read More
Have you ever watched ABC's hit TV show Lost? My... Read More
Have you ever attended a class where the instructor followed... Read More
The Internet world is truly exciting ? there is no... Read More
Are free advertising boards a waste of time?Not if you... Read More
NO, that's not one of my secret dreams :-) It's... Read More
Maintaining Focus is important for success in online business. One... Read More
Creating and building your home internet business does not need... Read More
Question: Can you guess the cheapest way to make a... Read More
Way No. 1 - Clog Up Their Internet ConnectionImagine it.... Read More
How many times have you... heard that running solo ads... Read More
As well you should. New business is what makes the... Read More
Are you having a tough time selling that ebook or... Read More
Thirty years ago, I sold information via small classified ads... Read More
Online sales is like a fine art and you have... Read More
An effective logo/tagline combination can be one of the best... Read More
It's true. Just think about it for a minute -... Read More
Several months ago I went on the cruise from hell.... Read More
Budweiser has the frogs. McDonalds has Ronald. Goodyear has the... Read More
Do you have marketing objectives for your Web site? With... Read More
No doubt, online marketing is the fastest way to get... Read More
Developing a successful web site takes more than simply building... Read More
Many business people have a distorted view about the distinction... Read More
I've never been much of an automobile mechanic, but about... Read More
The other day I had an appointment to meet with... Read More
Internet has become indispensable in our lives. It has become... Read More
As we all know, visitor traffic is crucial to the... Read More
Internet Marketing |